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90+ Desktop Lighthouse on Magento: Gabriel & Co.’s Hyvä Performance Transformation

Industry

Luxury Fine Jewelry

Platform

Magento 2, Hyvä Themes

Region

United States (global expansion in progress)

Model

B2C with B2B retailer portal

Timeframe

2024 – ongoing

About Gabriel & Co.

Gabriel & Co.® is a New York–based fine jewelry manufacturer and retailer known for its craftsmanship in engagement rings, wedding bands, and fine jewelry. As ecommerce became more central to growth, the brand saw a clear gap between its luxury positioning and the experience delivered online. The Magento platform was reliable, but performance and speed were holding it back.

In 2024, Gabriel & Co. partnered with Elogic to address that gap. The focus was on turning the store into a high-performing digital flagship, improving speed without disrupting complex operations, and building a foundation that supports both B2C and B2B growth at scale.

Gabriel & Co. came to us with a clear ambition: lead the luxury jewelry space online, not blend into it. During discovery, we took a close look at their business processes, growth plans, and competitive landscape. Combining that insight with our experience in luxury ecommerce and performance-driven platforms, we translated a broad ambition into a focused, actionable set of goals.

Together, we defined objectives that directly support long-term growth:

01

Achieve best-in-class website performance to reinforce luxury brand perception and trust

02

Reach elite Core Web Vitals to secure a lasting SEO advantage in a highly competitive market

03

Build a scalable architecture that supports multi-country expansion without replatforming

04

Future-proof the technology stack to reduce long-term risk and operational overhead

05

Increase conversion potential by removing friction across the customer journey

The constraints behind the ambition

Achieving performance leadership meant working within a platform that already carried years of operational weight. Gabriel & Co.’s Magento store was heavily customized, with core business logic tied directly to pricing, product data, and order processing. Any misstep risked real disruption.

Key challenges included:

Extensive Magento customization supporting pricing rules, product logic, and order flows that could not be disrupted without operational impact
A complex integration landscape, including MD 365 for order management and product sync, AWS S3 for high-volume image delivery, Zoho for customer and store-locator data, Klaviyo for marketing automation, and UPS for shipping and tracking
Dual B2C and B2B requirements, with a retailer portal that needed the same reliability as the consumer storefront
Multi-currency operations (USD and CAD) with future international markets already on the roadmap
Zero tolerance for downtime, as sales, fulfillment, and partner access had to continue throughout the transformation

The task was clear but demanding: deliver industry-leading performance while preserving years of backend investment and keeping the business running without interruption.

Solutions we’ve implemented for Gabriel & Go.: A phased roadmap to ecommerce success

To help Gabriel & Co. reach performance leadership without disrupting a running business, we knew a single “big switch” wouldn’t work. Together with the client, we mapped out a phased roadmap that delivered fast results first, then built toward long-term excellence.

At the center of that plan was a strategic move to Hyvä Themes, chosen for one reason: it allowed us to turn speed into a real competitive advantage.

Key technologies:

Magento 2 with Hyva Themes

Alpine.js and Tailwind CSS for lightweight, modern UI

AWS S3 for optimized image/media delivery

Zoho CRM integration

Klaviyo email marketing platform

UPS API for shipping excellence

NoFraud for fraud detection

Stage 1: Hyvä Migration & a strong performance foundation

We started by slowing things down before speeding them up. During discovery, we dug into how the platform actually supports daily operations, from order flows to integrations.

Our work focused on:

Auditing existing customizations to protect what mattered and simplify what didn’t
Benchmarking performance against other luxury jewelry brands to set clear targets
Mapping integrations to keep data flowing smoothly across systems
Rebuilding the storefront with Hyvä to deliver a lighter, faster, mobile-first experience
Preparing the platform for multi-currency growth beyond USD and CAD

Throughout this phase, we preserved and optimized all critical integrations, including MD 365, AWS S3, Zoho CRM, Klaviyo, UPS, NoFraud, and the B2B retailer portal. All this happened in the background, without interrupting day-to-day operations!

Stage 2: Continuous performance refinement

Once the foundation was live, we shifted focus to sustained improvement. Over a structured 3–4 month program, we worked side by side with the Gabriel & Co. team to review performance, refine Core Web Vitals, improve mobile experience, and remove friction that impacts conversion.

On the frontend, we removed heavy JavaScript frameworks and rebuilt the experience around Hyvä’s lightweight architecture and utility-first CSS. That shift alone reduced page weight and made performance gains easier to sustain.

Advanced image optimization, lazy loading, and a smarter caching setup further tightened load times across key pages. We also simplified checkout flows and introduced a modular frontend structure that allows new features to be released faster and with less risk.

Just as importantly, the migration happened with zero downtime. All critical systems (MD 365 ERP, AWS S3, Zoho CRM, Klaviyo, UPS, NoFraud, and the B2B retailer portal) kept running as usual, and multi-currency support for USD and CAD remained intact.

The platform now meets ADA accessibility standards, complies with California data protection laws, and runs with enterprise-grade security.

Desktop Lighthouse scores above 90

Mobile Lighthouse scores above 60, creating a strong base for continued improvement

GTmetrix Grade B

Core Web Vitals fully in the “Good” range

LCP ≤ 2s
FCP ≤ 2s
CLS < 0.1
INP < 120ms

Turning ecommerce performance into revenue impact

The improvements delivered during the first phases changed how ecommerce supports revenue growth at Gabriel & Co., not just how the site performs on paper.

More visibility, more qualified traffic

Strong Core Web Vitals give search engines clear performance signals, helping key pages rank more consistently
Better rankings translate into higher organic traffic from shoppers already searching for fine jewelry
Faster page loads reduce early drop-offs, keeping more visitors engaged from the first click

A buying experience that converts

Pages load quickly and respond smoothly, creating a shopping experience that feels premium and trustworthy
Cleaner navigation and a faster checkout reduce friction at key decision points

Together, these improvements increase the likelihood that visits turn into completed purchases.

A platform built for growth, not rework

The new architecture supports international expansion without costly rebuilds
Traffic spikes can be absorbed without performance drops, protecting revenue during peak periods
Faster feature releases and lower maintenance needs reduce operating costs over time

Collaboration with Elogic helped Gabriel & Co. transform ecommerce into a reliable engine for traffic, conversion, and scalable growth.

Continuing the momentum

The work doesn’t stop with the first wins. Together with Gabriel & Co., we’re continuing with monthly optimization cycles focused on steady, cost-effective improvements rather than disruptive rebuilds.

The roadmap ahead includes deeper mobile optimization, advanced caching and delivery refinements, and fine-tuning performance for peak traffic periods.

With each iteration, we’re pushing closer to sub-2-second load times and maintaining performance leadership as the business grows.

Setting the stage for smarter growth

This initiative succeeded because every decision was intentional. A phased rollout delivered quick gains without disrupting operations, clear performance targets kept execution focused, and Hyvä provided the speed advantage needed to lead the market. Finally, Elogic’s integration expertise ensured complex systems continued to run smoothly throughout the transformation.

For brands that see ecommerce performance as a growth lever rather than a technical task, Elogic helps turn that mindset into results. Let’s build what’s next.