Best B2B Ecommerce Website Examples

50 Best B2B Ecommerce Website Examples in 2026, Sorted by Buyer Job

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50 Best B2B Ecommerce Website Examples (2026)

Summary

Key takeaways

  • These are 50 B2B ecommerce website examples, grouped by the buyer job each one does best, not by platform or looks.
  • Each example shows at least two of ten B2B buying capabilities. The most common is stock, lead time or pickup (22 of 50); account pricing and catalogs and technical search and filters each appear in 17 of 50.
  • 19 of the 50 examples come from European companies, which gives European teams local reference points.
  • The strongest B2B sites shorten a known buyer’s job: find by part number, see my price and stock, order a list, get a quote, pay on terms.
  • Marketplaces such as Amazon Business and Faire set buyer expectations for approvals and payment terms, even for single-seller stores.
  • No company paid to appear. Elogic Commerce clients are outside the 50 and shown separately.

When this applies

Use this list when you plan, brief or redesign a B2B ecommerce site for a distributor, manufacturer, wholesaler or brand that sells to professional buyers, and you want proven patterns to show your team.

When this does not apply

It is not a list of the best-looking B2B marketing websites, and it is not a platform comparison. For how a portal works behind the login, see the portal guide linked in the patterns section.

Checklist

  1. Pick the group that matches your buyers’ main job.
  2. Open three examples from that group and one from another group.
  3. Write down the one pattern from each that your buyers need.
  4. Check which of the ten capabilities your current site has.
  5. Put the missing capabilities in your brief as acceptance criteria.

Common pitfalls

  • Copying a design instead of a workflow.
  • Picking examples from a different buyer job than yours.
  • Assuming a feature is public when the example shows it only after login.
  • Adding features without the ERP and PIM data that makes them work.

By Paul Okhrem, CEO and Founder, Elogic Commerce. Each entry shows the date we last checked it.

Quick answer: The best B2B ecommerce website examples in 2026 are sites that make a professional buyer’s job faster. Digi-Key and Mouser lead on parametric search and lead times, Würth on scan-to-reorder, Uline on quick order by model number, Dell Premier on company-specific stores, Sysco on kitchen order guides, MISUMI on configure-to-order parts and Amazon Business on multi-user approvals. Elogic Commerce groups 50 such examples into ten buyer jobs and names one pattern to copy from each.

Disclosure

Elogic Commerce publishes this list. We build B2B ecommerce sites, so we have a commercial interest in the topic. No company paid to appear, and no inclusion depends on a link. Elogic Commerce clients are not in the 50; we show one client example separately and label it. Features were checked on the public site on the date shown on each card, and some account features are confirmed from the company’s own documentation. Examples covered in other Elogic Commerce articles are excluded and linked at the end.

How we chose the 50

We started from distributor rankings, platform case studies, industry association members and the sites that B2B buyers mention most often. Each candidate had to meet three rules.

  1. It sells to business buyers through a transactional website or app, not only a brochure site.
  2. It shows at least two of the ten B2B buying capabilities below on its public pages or in its own documentation.
  3. It teaches one pattern that no other entry on the list teaches better.

We excluded SaaS marketing sites, corporate sites with no buying journey, directories, consumer stores that only offer bulk discounts, examples that no longer exist, and 14 examples that we already cover in other Elogic Commerce articles. We did not rank the 50 against each other. The number is the position in the list, not a score.

The ten B2B buying capabilities

The Elogic Commerce B2B Buying Capability Rubric names the ten capabilities that separate a B2B buying journey from a consumer store. We tag every example with the capabilities it shows.

Table 1. The Elogic Commerce B2B Buying Capability Rubric and how many of the 50 examples show each capability.

CodeCapabilityWhat we look forExamples
C1Company accounts and rolesSeveral users under one company, with roles or approval rules7
C2Account pricing and catalogsPrices, contracts or assortments that depend on the logged-in account17
C3Quantity breaks and minimumsPrice bands by quantity, pack sizes, minimum order quantities or order multiples14
C4Quick order or list uploadOrder by item number, paste or upload a list, scan a label11
C5Quotes and RFQRequest or build a quote online, including instant quotes from a file9
C6PO, terms and invoicesPurchase orders, payment terms, invoices or procurement system integration13
C7Saved lists and reorderOrder guides, shopping lists, order history and one-click reorder15
C8Stock, lead time or pickupStock levels, lead times, delivery dates or branch pickup22
C9Technical search and filtersPart-number search, parametric filters, compatibility or technical documents17
C10Trade-only or verified accessAccess or pricing limited to verified businesses or licensed professionals15

The 50 at a glance

Table 2. 50 B2B ecommerce website examples, the market they serve and the pattern to copy.

#CompanyMarketSellsPattern to copy
1MSC Industrial SupplyUnited StatesMetalworking and MRO supplies for manufacturersSpec search for metalworking buyers
2Global IndustrialUnited StatesMaterial handling, storage and facility equipmentClear delivery information for big equipment
3RSUnited KingdomElectronic, electrical and industrial components and toolsStock information buyers can trust
4WürthGermanyFasteners, assembly and fixing materials for trades and industryScan-to-reorder from the shop floor
5Conrad ElectronicGermanyElectronics, IT and technical supplies for businessesOne account for own range and partner sellers
6Digi-KeyUnited StatesElectronic components for engineers and manufacturersParametric search at the scale of millions of parts
7Mouser ElectronicsUnited StatesElectronic componentsLead time next to stock
8FarnellUnited KingdomElectronic components, test equipment and maintenance suppliesPaste a parts list, get a cart
9TMEPolandElectronic and electromechanical componentsClear price breaks and order multiples
10Arrow ElectronicsUnited StatesElectronic components and supply-chain servicesSupply risk before you design a part in
11FergusonUnited StatesPlumbing, HVAC and waterworks supplies for contractorsBranch pickup for pros
12SupplyHouse.comUnited StatesHVAC, plumbing and electrical partsReplacement parts by manufacturer number
13GraybarUnited StatesElectrical, communications and data networking productsDistributor catalog with account pricing
14ScrewfixUnited KingdomTools and supplies for tradespeopleShort product codes for fast ordering
15AhlsellSwedenInstallation products, tools and supplies for Nordic professionalsTrade account with store pickup
16Fisher ScientificUnited StatesLaboratory equipment, chemicals and consumablesQuick order by catalog number
17Sigma-AldrichGermany (Merck)Chemicals, reagents and laboratory materialsDocuments by lot number
18VWRUnited States (Avantor)Laboratory products and servicesA lab catalog built for procurement
19Carl RothGermanyLaboratory chemicals, consumables and equipmentPack sizes and safety data side by side
20Henry ScheinUnited StatesDental and medical supplies for practicesShopping lists for the practice
21WebstaurantStoreUnited StatesRestaurant equipment and suppliesCase pricing and membership shipping
22SyscoUnited StatesFood and supplies for restaurants and institutionsOrder guides for kitchens
23US FoodsUnited StatesFood and supplies for restaurantsOrdering plus kitchen tools
24METROGermanyWholesale food and non-food for hospitality and retailersCash and carry moves online
25Parts TownUnited StatesReplacement parts for commercial kitchen equipmentFind parts by model number
26UlineUnited StatesShipping, packaging, industrial and janitorial suppliesQuick order by model number
27RajapackUnited Kingdom (RAJA Group)Packaging materialsPrice breaks per unit
28ManutanFranceWorkplace, industrial and facility equipmentQuote requests for large orders
29Kaiser+KraftGermanyIndustrial, warehouse and office equipmentDelivery information for bulky equipment
30LyrecoFranceWorkplace supplies for businessesContract catalogs for workplace supplies
31Dell Technologies (Premier)United StatesComputers, servers and IT equipmentA private store for each customer company
32Lenovo ProGlobalComputers and IT for small and medium businessesBusiness pricing for small companies
33CDWUnited StatesIT hardware, software and servicesQuotes that move with the buyer
34BechtleGermanyIT hardware, software and servicesCustomer-specific IT catalogs
35Staples Business AdvantageUnited StatesOffice, facility and breakroom supplies for businessesSpend control for office supplies
36BEES by AB InBevGlobalBeer and other products for bars and small retailersA brand’s ordering app for small outlets
37CosmoProfUnited StatesProfessional beauty products for salons and stylistsLicense-verified buying
38SalonCentricUnited States (L’Oréal)Professional salon productsPro-only ordering with education
39Nespresso ProfessionalSwitzerlandCoffee machines and capsules for offices and hospitalityA separate B2B channel next to a consumer brand
40MISUMIJapanConfigurable mechanical components for machine buildersBuild the part number from dimensions
41HiltiLiechtensteinTools, fastening systems and software for constructionEngineering software next to ordering
42Siemens SiePortalGermanyIndustrial automation and drive productsSelection, CAD data and ordering in one portal
43ProtolabsUnited StatesCustom machined, molded and 3D-printed partsInstant quote from a CAD file
44PCBWayChinaPrinted circuit boards and assemblyA price calculator for custom boards
45Amazon BusinessGlobalA broad range of business supplies from many sellersConsumer ease with business controls
46Alibaba.comChinaGlobal B2B sourcing marketplaceRFQ to many suppliers at once
47AnkorstoreFranceWholesale marketplace for independent retailers and brandsWholesale for small European shops
48FaireUnited StatesWholesale marketplace for independent retailersTerms and minimums small shops can accept
49XometryUnited StatesOn-demand manufacturing through a supplier networkInstant quote across a manufacturing network
50JOORUnited StatesWholesale platform for fashion brands and retailersDigital showrooms and order writing

1. Industrial MRO and tooling

Maintenance, repair and operations buyers order many small items, often by part number, and need to know what ships today.

1. MSC Industrial Supply

MSC Industrial Supply, product search and technical filters.
MSC Industrial Supply, product search and technical filters. Checked September 25, 2026.

Sells: Metalworking and MRO supplies for manufacturers

Market: United States

Pattern to copy: Spec search for metalworking buyers

Cutting tools filter by material, diameter, coating and other specifications, so a machinist narrows a large range fast. Search accepts both MSC item numbers and manufacturer part numbers.

Best for: Catalogs where the buyer knows the specification before the brand.

Capabilities: Technical search and filters; Company accounts and roles; Saved lists and reorder

Last checked: September 25, 2026

2. Global Industrial

[CAPTION: Global Industrial, product page with delivery information. Checked September 25, 2026.]

Sells: Material handling, storage and facility equipment

Market: United States

Pattern to copy: Clear delivery information for big equipment

Product pages show price and shipping information up front, which matters for freight-delivered items. Buyers can request a quote for larger or bulk orders.

Best for: Sellers of bulky equipment where delivery decides the order.

Capabilities: Stock, lead time or pickup; Quotes and RFQ; Quantity breaks and minimums

Last checked: September 25, 2026

3. RS

RS, product page with stock information
RS, product page with stock information. Checked September 25, 2026.

Sells: Electronic, electrical and industrial components and tools

Market: United Kingdom

Pattern to copy: Stock information buyers can trust

Product pages show stock and dispatch information for each item. Parametric filters narrow components by technical attributes, and saved parts lists support repeat buying.

Best for: Engineers who buy small quantities of many different parts.

Capabilities: Stock, lead time or pickup; Technical search and filters; Saved lists and reorder

Last checked: September 25, 2026

4. Würth

Würth, ORSY scan-to-reorder flow.
Würth, ORSY scan-to-reorder flow. Checked September 25, 2026.

Sells: Fasteners, assembly and fixing materials for trades and industry

Market: Germany

Pattern to copy: Scan-to-reorder from the shop floor

Customers with Würth’s ORSY shelving system reorder by scanning the bin label, so the shelf becomes the order form. Logged-in business customers see their own prices.

Best for: Consumables that run out on a predictable cycle.

Capabilities: Quick order or list upload; Saved lists and reorder; Account pricing and catalogs; Trade-only or verified access

Last checked: September 25, 2026

5. Conrad Electronic

Conrad Electronic, Conrad Sourcing Platform.
Conrad Electronic, Conrad Sourcing Platform. Checked September 25, 2026.

Sells: Electronics, IT and technical supplies for businesses

Market: Germany

Pattern to copy: One account for own range and partner sellers

The Conrad Sourcing Platform adds products from partner sellers to Conrad’s own range, with one account for the buyer. Business customers get a business account with net prices and invoice options.

Best for: Distributors that want a wider range without more stock.

Capabilities: Company accounts and roles; PO, terms and invoices; Trade-only or verified access

Last checked: September 25, 2026

2. Electronic components

Engineers buy by attribute and part number, often from a bill of materials, and plan around lead times.

6. Digi-Key

Digi-Key, parametric search results
Digi-Key, parametric search results. Checked September 25, 2026.

Sells: Electronic components for engineers and manufacturers

Market: United States

Pattern to copy: Parametric search at the scale of millions of parts

Parametric filters narrow millions of parts by value, package and other attributes. Each part shows stock, quantity price breaks and packaging options such as cut tape and reel, and a BOM tool turns a parts list into a cart.

Best for: Any catalog where attributes matter more than brand.

Capabilities: Technical search and filters; Quantity breaks and minimums; Stock, lead time or pickup; Quick order or list upload

Last checked: September 25, 2026

7. Mouser Electronics

Mouser Electronics, product page with stock and lead time.
Mouser Electronics, product page with stock and lead time. Checked September 25, 2026.

Sells: Electronic components

Market: United States

Pattern to copy: Lead time next to stock

Product pages show stock on hand and the factory lead time, so a buyer can plan beyond current stock. A BOM tool matches an uploaded parts list to catalog items.

Best for: Buyers who plan production runs, not single orders.

Capabilities: Stock, lead time or pickup; Quick order or list upload; Quantity breaks and minimums; Technical search and filters

Last checked: September 25, 2026

8. Farnell

Farnell, BOM upload tool.
Farnell, BOM upload tool. Checked September 25, 2026.

Sells: Electronic components, test equipment and maintenance supplies

Market: United Kingdom

Pattern to copy: Paste a parts list, get a cart

Buyers can paste or upload a list of part numbers and quantities instead of searching one item at a time. Parametric filters and technical documents sit on the product pages.

Best for: Engineers who work from a bill of materials.

Capabilities: Quick order or list upload; Technical search and filters; Stock, lead time or pickup

Last checked: September 25, 2026

9. TME

TME, product page with quantity pricing.
TME, product page with quantity pricing. Checked September 25, 2026.

Sells: Electronic and electromechanical components

Market: Poland

Pattern to copy: Clear price breaks and order multiples

Each product shows prices for several quantity bands, plus the minimum order quantity and the order multiple. The store runs in many European languages and currencies.

Best for: Cross-border European buying where the rules must be clear before checkout.

Capabilities: Quantity breaks and minimums; Stock, lead time or pickup; Technical search and filters

Last checked: September 25, 2026

10. Arrow Electronics

Arrow Electronics, BOM and supply-risk tools.
Arrow Electronics, BOM and supply-risk tools. Checked September 25, 2026.

Sells: Electronic components and supply-chain services

Market: United States

Pattern to copy: Supply risk before you design a part in

Part pages show price and availability, and Arrow adds lifecycle and supply information for components. A BOM tool lets engineering teams check a whole parts list at once.

Best for: Design engineers who must avoid parts near the end of their life.

Capabilities: Technical search and filters; Quick order or list upload; Stock, lead time or pickup

Last checked: September 25, 2026

3. Electrical, plumbing and HVAC trade

Contractors buy between jobs. They need their price, the nearest stock and a fast way to reorder.

11. Ferguson

[CAPTION: Ferguson, branch availability and Pro Pick-Up. Checked September 25, 2026.]

Sells: Plumbing, HVAC and waterworks supplies for contractors

Market: United States

Pattern to copy: Branch pickup for pros

Pro account holders see their pricing and order history online. Buyers can check branch availability and pick up at a local branch.

Best for: Contractors who buy online but collect on the way to a job.

Capabilities: Account pricing and catalogs; Saved lists and reorder; Stock, lead time or pickup

Last checked: September 25, 2026

12. SupplyHouse.com

SupplyHouse.com, replacement-part product page
SupplyHouse.com, replacement-part product page. Checked September 25, 2026.

Sells: HVAC, plumbing and electrical parts

Market: United States

Pattern to copy: Replacement parts by manufacturer number

Search and product pages use manufacturer part numbers and replacement references, which helps technicians match a failed component. Product pages show specifications, compatibility information and current availability.

Best for: Replacement-part buying where the old part is the only reference.

Capabilities: Technical search and filters; Stock, lead time or pickup

Last checked: September 25, 2026

13. Graybar

Graybar, account catalog product page
Graybar, account catalog product page. Checked September 25, 2026.

Sells: Electrical, communications and data networking products

Market: United States

Pattern to copy: Distributor catalog with account pricing

Logged-in customers see account pricing and order online. Availability shows for the buyer’s local branch.

Best for: Distributors with contract customers and a branch network.

Capabilities: Account pricing and catalogs; Stock, lead time or pickup; Saved lists and reorder

Last checked: September 25, 2026

14. Screwfix

Screwfix, local stock and Click & Collect.
Screwfix, local stock and Click & Collect. Checked September 25, 2026.

Sells: Tools and supplies for tradespeople

Market: United Kingdom

Pattern to copy: Short product codes for fast ordering

Every item has a short product code that appears in the catalog, online and in store, so a tradesperson can order by code. Buyers can check stock at a local store and collect orders quickly.

Best for: Trade sellers that also serve consumers and need one fast path for pros.

Capabilities: Quick order or list upload; Stock, lead time or pickup

Last checked: September 25, 2026

15. Ahlsell

Ahlsell, logged-in webshop stock view.
Ahlsell, logged-in webshop stock view. Checked September 25, 2026.

Sells: Installation products, tools and supplies for Nordic professionals

Market: Sweden

Pattern to copy: Trade account with store pickup

Professional customers log in to see agreement prices and order history. The webshop shows store and central stock, and available products can be fulfilled through Ahlsell’s delivery and store network.

Best for: Nordic trade buyers who split orders between delivery and pickup.

Capabilities: Account pricing and catalogs; Saved lists and reorder; Stock, lead time or pickup; Trade-only or verified access

Last checked: September 25, 2026

4. Laboratory, medical and dental

Regulated buyers reorder the same items and must keep documents for every lot.

16. Fisher Scientific

Fisher Scientific, Quick Order.
Fisher Scientific, Quick Order. Checked September 25, 2026.

Sells: Laboratory equipment, chemicals and consumables

Market: United States

Pattern to copy: Quick order by catalog number

Buyers can order by entering catalog numbers directly, without browsing. Product pages link safety data sheets and certificates, and institutional accounts can connect to procurement systems.

Best for: Labs that reorder the same consumables.

Capabilities: Quick order or list upload; PO, terms and invoices; Account pricing and catalogs; Technical search and filters

Last checked: September 25, 2026

17. Sigma-Aldrich

Sigma-Aldrich, certificate lookup or product documents.
Sigma-Aldrich, certificate lookup or product documents. Checked September 25, 2026.

Sells: Chemicals, reagents and laboratory materials

Market: Germany (Merck)

Pattern to copy: Documents by lot number

Search accepts CAS numbers and product numbers, the identifiers chemists use. Buyers can look up a certificate of analysis by lot number and download safety data sheets.

Best for: Regulated buyers who need documents for an audit.

Capabilities: Technical search and filters; Quick order or list upload

Last checked: September 25, 2026

18. VWR

VWR, Order Entry or procurement catalog.
VWR, Order Entry or procurement catalog. Checked September 25, 2026.

Sells: Laboratory products and services

Market: United States (Avantor)

Pattern to copy: A lab catalog built for procurement

Catalog numbers and tailored catalogs support repeat institutional buying. Avantor’s e-business integrations connect customer procurement and ERP systems to VWR ordering, acknowledgements and electronic invoicing.

Best for: Institutions with central purchasing.

Capabilities: Account pricing and catalogs; PO, terms and invoices; Quick order or list upload

Last checked: September 25, 2026

19. Carl Roth

Carl Roth, product page with pack sizes and safety data.
Carl Roth, product page with pack sizes and safety data. Checked September 25, 2026.

Sells: Laboratory chemicals, consumables and equipment

Market: Germany

Pattern to copy: Pack sizes and safety data side by side

Each product lists its pack sizes with separate prices, so a buyer compares cost per unit. Safety data sheets are available on product pages.

Best for: European lab buyers who compare pack economics.

Capabilities: Quantity breaks and minimums; Technical search and filters

Last checked: September 25, 2026

20. Henry Schein

Sells: Dental and medical supplies for practices

Market: United States

Pattern to copy: Shopping lists for the practice

Practice accounts can keep shopping lists and reorder from order history. Access and pricing are built for dental and medical professionals.

Best for: Small practices where one person orders for everyone.

Capabilities: Saved lists and reorder; Trade-only or verified access

Last checked: September 25, 2026

5. Foodservice and hospitality

Kitchens order several times a week from the same list, with delivery windows that cannot slip.

21. WebstaurantStore

WebstaurantStore, product page with case pricing
WebstaurantStore, product page with case pricing. Checked September 25, 2026.

Sells: Restaurant equipment and supplies

Market: United States

Pattern to copy: Case pricing and membership shipping

Prices change with quantity and case packs, so buyers see the unit economics. A paid membership, WebstaurantPlus, bundles free shipping on eligible orders.

Best for: High-SKU foodservice buying with repeat orders.

Capabilities: Quantity breaks and minimums; Saved lists and reorder; Stock, lead time or pickup

Last checked: September 25, 2026

22. Sysco

Sysco, Sysco Shop order guide
Sysco, Sysco Shop order guide. Checked September 25, 2026.

Sells: Food and supplies for restaurants and institutions

Market: United States

Pattern to copy: Order guides for kitchens

Customers order through Sysco Shop from order guides, the lists of items a kitchen buys repeatedly. Sysco’s digital ordering tools also support availability, purchase-order details, delivery tracking and invoices.

Best for: Account customers who order several times a week.

Capabilities: Saved lists and reorder; PO, terms and invoices; Stock, lead time or pickup

Last checked: September 25, 2026

23. US Foods

Sells: Food and supplies for restaurants

Market: United States

Pattern to copy: Ordering plus kitchen tools

The MOXē platform combines ordering with order guides and inventory tools for operators. Account customers see their own prices.

Best for: Distributors that want to be part of the operator’s daily workflow.

Capabilities: Saved lists and reorder; Account pricing and catalogs; Trade-only or verified access

Last checked: September 25, 2026

24. METRO

METRO, online shop.
METRO, online shop. Checked September 25, 2026.

Sells: Wholesale food and non-food for hospitality and retailers

Market: Germany

Pattern to copy: Cash and carry moves online

METRO combines its cash-and-carry wholesale network with online ordering and delivery. Its online shop is also available to business customers, and selected products use quantity-based discounts.

Best for: Wholesalers moving walk-in customers to digital ordering.

Capabilities: Stock, lead time or pickup; Quantity breaks and minimums

Last checked: September 25, 2026

25. Parts Town

Sells: Replacement parts for commercial kitchen equipment

Market: United States

Pattern to copy: Find parts by model number

Buyers search by equipment manufacturer and model number, the reference a technician has on site. Parts diagrams and manuals help confirm the right part before ordering.

Best for: Replacement-part catalogs in any industry.

Capabilities: Technical search and filters; Stock, lead time or pickup

Last checked: September 25, 2026

6. Packaging, workplace and facilities

Operations teams buy consumables in volume and bulky equipment in projects.

26. Uline

Uline, Catalog Quick Order.
Uline, Catalog Quick Order. Checked September 25, 2026.

Sells: Shipping, packaging, industrial and janitorial supplies

Market: United States

Pattern to copy: Quick order by model number

A quick order form accepts Uline model numbers and quantities. Product pages show quantity price breaks and stock with shipping cutoff messages.

Best for: Repeat buyers who know item numbers from a printed catalog.

Capabilities: Quick order or list upload; Quantity breaks and minimums; Stock, lead time or pickup

Last checked: September 25, 2026

27. Rajapack

Rajapack, product page with quantity pricing.
Rajapack, product page with quantity pricing. Checked September 25, 2026.

Sells: Packaging materials

Market: United Kingdom (RAJA Group)

Pattern to copy: Price breaks per unit

The unit price falls in bands as quantity rises, and the page shows every band. Buyers can request quotes for custom or printed packaging.

Best for: Consumables bought in volume.

Capabilities: Quantity breaks and minimums; Quotes and RFQ

Last checked: September 25, 2026

28. Manutan

Manutan, quote request flow.
Manutan, quote request flow. Checked September 25, 2026.

Sells: Workplace, industrial and facility equipment

Market: France

Pattern to copy: Quote requests for large orders

Prices show excluding VAT for business buyers. Buyers can request quotes for larger orders and equipment projects.

Best for: Organizations that buy equipment in projects, not single items.

Capabilities: Quotes and RFQ; PO, terms and invoices

Last checked: September 25, 2026

29. Kaiser+Kraft

Kaiser+Kraft, product page with delivery time.
Kaiser+Kraft, product page with delivery time. Checked September 25, 2026.

Sells: Industrial, warehouse and office equipment

Market: Germany

Pattern to copy: Delivery information for bulky equipment

Product pages show delivery information for large items such as shelving and workbenches. Buyers can request quotes for larger projects.

Best for: Bulky equipment where lead time decides the purchase.

Capabilities: Stock, lead time or pickup; Quotes and RFQ

Last checked: September 25, 2026

30. Lyreco

Lyreco, customer-specific catalog or eProcurement.
Lyreco, customer-specific catalog or eProcurement. Checked September 25, 2026.

Sells: Workplace supplies for businesses

Market: France

Pattern to copy: Contract catalogs for workplace supplies

Lyreco sells to businesses and gives contract customers their own catalogs and prices. Large customers can connect ordering to their procurement systems.

Best for: Multi-site companies that control what employees order.

Capabilities: Account pricing and catalogs; PO, terms and invoices

Last checked: September 25, 2026

7. IT and office buying

Companies buy IT under framework contracts, with approved configurations and approval rules.

31. Dell Technologies (Premier)

Dell Technologies (Premier), Premier customer store.
Dell Technologies (Premier), Premier customer store. Checked September 25, 2026.

Sells: Computers, servers and IT equipment

Market: United States

Pattern to copy: A private store for each customer company

Dell Premier gives a business customer its own store with negotiated prices and approved configurations. Approval workflows and procurement integration support corporate buying rules.

Best for: Manufacturer-direct B2B with enterprise customers.

Capabilities: Company accounts and roles; Account pricing and catalogs; PO, terms and invoices; Trade-only or verified access

Last checked: September 25, 2026

32. Lenovo Pro

Sells: Computers and IT for small and medium businesses

Market: Global

Pattern to copy: Business pricing for small companies

Lenovo Pro members get business pricing and a company account. Members get access to business advisors.

Best for: Brands that serve small business buyers directly.

Capabilities: Company accounts and roles; Account pricing and catalogs; Trade-only or verified access

Last checked: September 25, 2026

33. CDW

Sells: IT hardware, software and services

Market: United States

Pattern to copy: Quotes that move with the buyer

Account holders see account pricing and can create or request quotes online. Order tracking and order history sit in the account.

Best for: IT resellers with long approval cycles.

Capabilities: Quotes and RFQ; Account pricing and catalogs; Saved lists and reorder

Last checked: September 25, 2026

34. Bechtle

Sells: IT hardware, software and services

Market: Germany

Pattern to copy: Customer-specific IT catalogs

Business customers use shops with their own catalogs and prices. Approval workflows and e-procurement connections support corporate IT buying.

Best for: European IT resellers with framework contracts.

Capabilities: Account pricing and catalogs; PO, terms and invoices; Trade-only or verified access

Last checked: September 25, 2026

35. Staples Business Advantage

Sells: Office, facility and breakroom supplies for businesses

Market: United States

Pattern to copy: Spend control for office supplies

Contract customers get negotiated pricing. Administrators set approval rules and see spend reports.

Best for: Companies that want control over decentralized buying.

Capabilities: Account pricing and catalogs; Company accounts and roles; PO, terms and invoices

Last checked: September 25, 2026

8. Brands selling to trade, salons and outlets

Brands sell to thousands of small professional customers who need speed, verification and simple reorder.

Brands that sell to trade customers face the same problem as a B2B wholesale ecommerce operation: many small accounts, frequent reorders and a need to verify who buys.

36. BEES by AB InBev

Sells: Beer and other products for bars and small retailers

Market: Global

Pattern to copy: A brand’s ordering app for small outlets

Retailers use BEES to browse, order, schedule deliveries and manage invoices, with personalized recommendations. BEES Marketplace adds third-party products to AB InBev’s own range.

Best for: Brands that sell to thousands of small outlets.

Capabilities: Saved lists and reorder; PO, terms and invoices; Trade-only or verified access

Last checked: September 25, 2026

37. CosmoProf

CosmoProf, licensed-professional product page.
CosmoProf, licensed-professional product page. Checked September 25, 2026.

Sells: Professional beauty products for salons and stylists

Market: United States

Pattern to copy: License-verified buying

CosmoProf’s ecommerce catalog is built for licensed beauty professionals. Product pages require shoppers to log in or register to buy, and available fulfillment options include shipping, in-store pickup and same-day delivery.

Best for: Brands that must protect professional-only products.

Capabilities: Trade-only or verified access; Stock, lead time or pickup

Last checked: September 25, 2026

38. SalonCentric

alonCentric, licensed-professional shop or order history.
SalonCentric, licensed-professional shop or order history. Checked September 25, 2026.

Sells: Professional salon products

Market: United States (L’Oréal)

Pattern to copy: Pro-only ordering with education

Only licensed professionals can buy. Ordering sits next to education and brand content for stylists.

Best for: Manufacturer-owned distribution to professionals.

Capabilities: Trade-only or verified access; Saved lists and reorder

Last checked: September 25, 2026

39. Nespresso Professional

Sells: Coffee machines and capsules for offices and hospitality

Market: Switzerland

Pattern to copy: A separate B2B channel next to a consumer brand

Business customers order machines and capsules through a professional store that is separate from the consumer site. Business accounts support repeat capsule orders.

Best for: Brands with a strong consumer business and a separate B2B channel.

Capabilities: Saved lists and reorder; Trade-only or verified access

Last checked: September 25, 2026

9. Manufacturer-direct and configure-to-order

Engineers configure before they buy, and every order can be different.

40. MISUMI

Sells: Configurable mechanical components for machine builders

Market: Japan

Pattern to copy: Build the part number from dimensions

Buyers configure a part by choosing dimensions and options, and the site builds the exact part number. CAD downloads and delivery dates follow the configuration.

Best for: Any configure-to-order catalog.

Capabilities: Technical search and filters; Stock, lead time or pickup; Quick order or list upload

Last checked: September 25, 2026

41. Hilti

Sells: Tools, fastening systems and software for construction

Market: Liechtenstein

Pattern to copy: Engineering software next to ordering

Company accounts show customer pricing and order history. Engineering software such as PROFIS Engineering helps design anchor solutions before the purchase.

Best for: Manufacturers that sell a system, not a single product.

Capabilities: Company accounts and roles; Account pricing and catalogs; Saved lists and reorder; Technical search and filters

Last checked: September 25, 2026

42. Siemens SiePortal

Sells: Industrial automation and drive products

Market: Germany

Pattern to copy: Selection, CAD data and ordering in one portal

SiePortal combines product selection and configuration with technical data and CAx downloads. Logged-in customers see their prices and track orders.

Best for: Industrial manufacturers with complex, configurable ranges.

Capabilities: Technical search and filters; Account pricing and catalogs

Last checked: September 25, 2026

43. Protolabs

Protolabs, CAD upload and interactive quote.
Protolabs, CAD upload and interactive quote. Checked September 25, 2026.

Sells: Custom machined, molded and 3D-printed parts

Market: United States

Pattern to copy: Instant quote from a CAD file

Engineers upload a CAD file and get a price and lead time online. The quote includes design-for-manufacturing feedback before production starts.

Best for: Make-to-order manufacturers.

Capabilities: Quotes and RFQ; Technical search and filters; Stock, lead time or pickup

Last checked: September 25, 2026

44. PCBWay

PCBWay, online PCB quote calculator.
PCBWay, online PCB quote calculator. Checked September 25, 2026.

Sells: Printed circuit boards and assembly

Market: China

Pattern to copy: A price calculator for custom boards

Buyers enter board specifications or upload design files and see the price change with each option. Quantity and lead time change the price on the same page.

Best for: Custom manufacturing where every order is different.

Capabilities: Quotes and RFQ; Quantity breaks and minimums; Stock, lead time or pickup

Last checked: September 25, 2026

10. Marketplaces and sourcing networks

These are multi-seller platforms, not single-seller stores. We include them because their buying controls set buyer expectations everywhere.

45. Amazon Business

Sells: A broad range of business supplies from many sellers

Market: Global

Pattern to copy: Consumer ease with business controls

Company accounts support many users, approval workflows and purchasing policies. Business pricing, quantity discounts and pay-by-invoice options serve business buyers.

Best for: Understanding the controls buyers now expect from every supplier.

Capabilities: Company accounts and roles; Quantity breaks and minimums; PO, terms and invoices; Account pricing and catalogs

Last checked: September 25, 2026

46. Alibaba.com

Sells: Global B2B sourcing marketplace

Market: China

Pattern to copy: RFQ to many suppliers at once

Buyers post a request for quotation and receive offers from suppliers. Listings show minimum order quantities, and Trade Assurance adds order protection.

Best for: Sourcing new suppliers, not repeat replenishment.

Capabilities: Quotes and RFQ; Quantity breaks and minimums

Last checked: September 25, 2026

47. Ankorstore

Sells: Wholesale marketplace for independent retailers and brands

Market: France

Pattern to copy: Wholesale for small European shops

Retailers buy from many brands with low minimums per brand. Payment terms let retailers pay later.

Best for: Brand wholesale to independent shops in Europe.

Capabilities: Quantity breaks and minimums; PO, terms and invoices; Trade-only or verified access

Last checked: September 25, 2026

48. Faire

Sells: Wholesale marketplace for independent retailers

Market: United States

Pattern to copy: Terms and minimums small shops can accept

Eligible retailers get net 60 payment terms. Each brand sets its own minimum order, and retailers verify their business.

Best for: Brand-to-retailer wholesale programs.

Capabilities: PO, terms and invoices; Quantity breaks and minimums; Trade-only or verified access

Last checked: September 25, 2026

49. Xometry

Sells: On-demand manufacturing through a supplier network

Market: United States

Pattern to copy: Instant quote across a manufacturing network

Buyers upload a CAD file and get an instant quote for machining, molding or 3D printing. A network of manufacturing partners produces the order.

Best for: Sourcing custom parts without supplier onboarding.

Capabilities: Quotes and RFQ; Technical search and filters

Last checked: September 25, 2026

50. JOOR

Sells: Wholesale platform for fashion brands and retailers

Market: United States

Pattern to copy: Digital showrooms and order writing

Brands show collections in digital showrooms, and retailers write wholesale orders online. Brands control which retailers see which linesheets and prices.

Best for: Seasonal wholesale.

Capabilities: Trade-only or verified access; Account pricing and catalogs

Last checked: September 25, 2026

Eight patterns the best B2B sites share

Across the 50 examples, the same eight patterns repeat. Elogic Commerce uses them as acceptance criteria when it builds B2B storefronts and portals.

  1. Search by the buyer’s identifier. Part numbers, catalog numbers, CAS numbers and model numbers find the product (17 of 50 examples). Our B2B site search benchmark shows how often this breaks when formatting changes.
  2. Show stock and time before the cart. Stock, lead time, delivery date or branch pickup appear on the product page (22 of 50).
  3. Make the price personal after login. Contract prices, catalogs and assortments follow the account (17 of 50). This is the core of a B2B portal, and of the B2B customer portal development work Elogic Commerce does.
  4. Let the buyer order a list, not a product. Quick order, list upload, BOM tools and scan-to-reorder (11 of 50).
  5. Remember what the buyer orders. Order guides, saved lists and reorder (15 of 50).
  6. Quote when the price is not fixed. RFQ forms, saved quotes and instant quotes from a CAD file (9 of 50).
  7. Fit the buyer’s finance process. Purchase orders, terms, invoices and procurement integration (13 of 50). These features depend on ERP data, which is why Elogic Commerce treats them as ecommerce systems integration work, not front-end work.
  8. Serve both web buyers and system buyers. Many of these sellers also take orders by EDI. In the EU, EDI-type orders give 11.07% of enterprise turnover and web orders 8.39%, according to the Europe B2B E-Sales Index.

From our own delivery work

Elogic Commerce client work is not part of the 50. One example shows how the patterns above perform in practice.

Claspo: Shopify Plus B2B portal (Elogic Commerce client, not ranked)

Elogic Commerce built a Shopify Plus B2B portal for Claspo with CRM and PIM integration. After launch, manual order workload fell 55%, B2B landing-page conversion rose 28% and repeat wholesale orders rose 25%.

More outcomes are in the Elogic Commerce case studies. For a build of your own, see B2B ecommerce development and consulting.

How to use these examples in your brief

  1. Choose the group that matches your main buyer job, and one adjacent group.
  2. For each example you like, write the pattern as a user story: As a buyer, I paste 40 part numbers and get one cart.
  3. Mark which of the ten capabilities your site already has, and which data each missing one needs from ERP, PIM or CRM.
  4. Rank the missing capabilities by buyer impact and data readiness, not by how impressive they look.
  5. Put the ranked list in your B2B ecommerce RFP as acceptance criteria, with the example URL next to each one.
  6. Ask every vendor to show a live example of each criterion, not a slide.

Previously covered examples

We excluded examples that Elogic Commerce covers elsewhere. For 12 manufacturer and industrial website examples, including ERP-connected ordering built by Elogic Commerce, see our ranking of manufacturing and industrial web design agencies. For two portal implementation examples and how a B2B portal works, see the B2B portal guide linked above.

Frequently asked questions

What are some good examples of B2B websites?

Strong B2B ecommerce websites include Digi-Key for parametric search, Würth for scan-to-reorder, Dell Premier for company-specific stores, Uline for quick order by model number, Sysco for kitchen order guides, MISUMI for configure-to-order parts and Amazon Business for multi-user approvals. This page lists 50 examples in ten buyer-job groups.

What are some examples of B2B ecommerce?

B2B ecommerce examples include distributor stores such as RS and Mouser, manufacturer-direct portals such as Siemens SiePortal and Hilti, wholesale marketplaces such as Faire and Ankorstore, brand ordering apps such as BEES by AB InBev, and quoting platforms such as Protolabs and Xometry.

What are the top 10 B2B websites in the USA?

By buyer job, ten strong US examples are Digi-Key, Mouser Electronics, MSC Industrial Supply, Uline, Fisher Scientific, Sysco, Ferguson, CDW, Dell Premier and Amazon Business. Elogic Commerce does not rank them by traffic or revenue; each shows one buying pattern worth copying.

What is a B2B ecommerce platform?

A B2B ecommerce platform is the software that runs a business-to-business online store: company accounts, account pricing, quick order, quotes, purchase orders and ERP integration. Common platforms include Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud and commercetools. Elogic Commerce builds on all of them.

How did Elogic Commerce choose the 50 examples?

Each site had to show at least two of the ten B2B buying capabilities in the Elogic Commerce B2B Buying Capability Rubric on its public pages, and each had to teach one pattern that no other entry teaches. We excluded marketing-only sites, consumer stores with bulk discounts, dead examples and sites we cover in other articles. No company paid to appear.

What makes a B2B ecommerce website good?

It shortens the buyer’s job. The best B2B sites let a known buyer find a part by number, see their own price and stock, order a list in one step, get a quote when a price is not fixed, and pay on terms. Visual design matters less than these workflows.

Which B2B website examples come from Europe?

European examples on this list include Würth, Conrad Electronic, RS, Farnell, TME, Screwfix, Ahlsell, Sigma-Aldrich, Carl Roth, METRO, Rajapack, Manutan, Kaiser+Kraft, Lyreco, Bechtle, Nespresso Professional, Hilti, Siemens SiePortal and Ankorstore.

My company is on this list. Can I share it?

Yes. Share the page and link to your entry. If a fact in your entry is out of date, email office@elogic.co with the correction and the page where we can see it. We correct facts; we do not change the selection for a link or a fee.

Talk to Elogic Commerce

Elogic Commerce has built B2B ecommerce for manufacturers, distributors and wholesalers since 2009, on Adobe Commerce, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, SAP Commerce Cloud, commercetools and Shopware. We turn the patterns on this page into working features: part-number search, account pricing, quick order, quotes, approvals and ERP-connected ordering. If you want your site to be on the next edition of this list, talk to Elogic Commerce.

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