Elogic Commerce • Services • Conversion Rate Optimization Services

Conversion Rate Optimization Services

Boost your business performance with our conversion rate optimization service (CRO). Increase your brand’s competitiveness, attract the target audience’s attention, and ensure sales growth. We will help you succeed with our data-driven CRO services!

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What Are Conversion Rate Optimization Services?

Every business owner expects their web store to thrive, the users to leave happy and return often, and the company to get its revenue. However, the reality differs. First, you spend weeks looking for the agency, then months developing the website, till you launch and celebrate. But eventually, the happiness is replaced by the realization that your sales are not increasing or might even have fallen. Why? Did you make a mistake? CRO can fix this. We analyze and improve your website to increase the percentage of visitors who take the desired action. Whether you run an ecommerce store or a lead generation campaign, our expert strategies can help you convert your traffic into more customers.

When Do You Need Conversion Rate Optimization?

You ideally need CRO throughout the entire lifecycle of your website. Yet, in some specific situations, it becomes a priority:

When assessing your website, discover and implement the best methods of successful conversion, preventing lost leads and sales.
When sales or leads are low, CRO can pinpoint areas for improvement to get those conversions up.
If the bounce rate is high, CRO can help understand why visitors leave and address usability issues.
To decrease the cart abandonment rate, CRO can identify friction points in the checkout process that make people leave.
To lead the competitive race with a significant increase in sales and leads, which CRO provides.
To improve User Experience (UX), CRO can be instrumental in finding ways to increase customer satisfaction.

Mistakes That Kill Your Conversion

Ignoring these crucial aspects of CRO can significantly hinder your website’s performance:

Failure to Follow Market Trends

You need to follow industry trends, conduct regular audits, and make timely changes to your website to ensure it remains competitive.

Neglecting Mobile Optimization

60% of global ecommerce sales are attributed to mobile, so a website not optimized for smartphones and tablets is losing conversions.

Lack of Clear Calls to Action (CTA)

Don’t leave your visitors guessing what to do next. An effective CTA motivates the user to take action and encourages interaction with your product, improving engagement.

Sub-par Page Performance

A slow-loading website is a conversion killer. Visitors expect fast loading times and are likely to bounce if the page loading delay is more than 3 seconds.

Poor User Experience (UX)

Analyze user data and behavior to see where it can be optimized. A confusing user interface, frustrating navigation, or irrelevant content will drive visitors away.

Complicated Checkout Processes

A lengthy or complicated checkout process can lead to cart abandonment. It should be easy for customers to complete their purchases.

Benefits of Conversion Rate Optimization Services

Go beyond simply increasing sales or leads — refine your website to get strategic benefits for your business and beat your competitors.

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1

Boost Sales and Revenue

You can significantly increase the conversion rate of website visitors into paying customers, which translates directly to higher sales and revenue for your online store.

2

Improved Return on Investment (ROI)

By optimizing your website for conversions, you’re essentially getting more out of the traffic you already have, maximizing the value of your marketing efforts.

3

More Qualified
Leads

CRO helps optimize landing pages, lead capture forms and calls to action to attract more qualified leads genuinely interested in your services.

4

Enhanced User Experience (UX)

CRO can involve optimizing page layouts, improving navigation, and mobile responsiveness, resulting in a user-friendly website that keeps visitors engaged.

5

Increased Customer Satisfaction

When visitors can easily find what they’re looking for and complete actions without frustration, they’re more likely to be happy with your brand and return later.

6

Data-Driven
Insights

CRO tools like heatmaps and A/B testing help you learn about your audience, what they like, how they navigate your website, and where they need help.

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How Our Services Can Help Your Business

For online stores, we offer specialized CRO services to optimize the checkout process, product pages, and overall shopping experience.

/01

Ecommerce Discovery and Planning

To uncover the hidden potential within your online store, we will analyze your current data, conduct competitor research, and conduct deep research on your target audience to define winning strategies.

/02

Ecommerce UI/UX
Design Services

From high-quality images, clear descriptions, and compelling calls to action to effortless checkout flow and optimized mobile experience, we’ll ensure your website is the best place for shopping in the whole world wide web.

/03

Customer Experience (CX) Consulting & Strategy

Customers return to services that are more convenient and easier to use. We can help you increase the loyalty of your customers through a comprehensive review and analysis of the most important channels and tools.

/04

Customer Journey
Strategy

We map out the best customer journey through your online store and optimize it, increasing metrics on each step from brand discovery to product browsing, and from upsell and cross-sell to repeat purchases.

Ready to discuss your project? We’re all ears.

Let’s start it off – share your project details and let us find the perfect solution for you.

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Our Approach to Conversion Rate Optimization

At Elogic, we believe in a data-based approach to CRO that goes beyond A/B testing and moving buttons around. We are set to dig deep for hidden potential of your ecommerce store and come up with unique solutions fit for your audience and your product.

Discovery & Insights

Analysis of your website and customer data helps us pinpoint the strengths and weaknesses of your product so that we can fix the cons and boost the pros.

Optimization for Your Users

By optimizing customer’s interaction with the product, we set your platform up for long-term success making it more effective at driving conversion and customer retention.

Customer Journey Optimization

Optimizing the buying journey for your customers is the key to unlocking higher conversions, engaged sessions, and increasing customer lifetime value (CLTV).

Transparency & Ongoing Collaboration

We believe that open communication and your feedback are crucial to success, so we’ll keep the collaboration with regular reports and meet-ups.

Why Choose Elogic as Your Conversion Rate Optimization Experts?

Experienced CRO specialists

Our team has a proven track record of success in helping businesses achieve their conversion goals.

Data-driven approach

We look at the numbers and analytics to identify what can be improved and measure the success of our strategies.

Customizable solutions

We tailor our CRO services to your business requirements, goals, and budget, and keep you in the loop for refinements.

Ready to Optimize Your Conversion Rates?

Our Process

Our CRO process is a data-driven, collaborative approach designed to identify opportunities, implement improvements, and measure results to maximize your website’s conversion potential.
Here’s how our conversion rate optimization team will help you turn your web store into a conversion machine:

• STEP 1

Discovery & Analysis

We’ll kick things off with a meeting to gather information about your business goals, target audience, and current website performance. Then we’ll apply analytics tools and assess your competitors’ websites to get a full picture.

• STEP 2

Strategy & Planning

We’ll work with you to define clear, measurable conversion goals for your website, and create a customized CRO roadmap prioritizing the most impactful optimization opportunities based on potential ROI and ease of implementation.

• STEP 3

Optimization & Implementation

We’ll implement A/B testing to see which website elements perform better; work on your website’s UI/UX to ensure intuitive browsing experience; and address technical issues, such as slow loading times or mobile responsiveness.

• STEP 4

Measurement & Reporting

This is the step where you get regular reports detailing the results of A/B tests, traffic trends, and conversion rate improvements. We’ll analyze the data and translate it into actionable insights to guide the optimization strategies.

• STEP 5

Ongoing Optimization & Refinement

CRO is an ongoing process. We’ll continuously refine our strategy based on data, results, and emerging tools and trends to ensure your website remains optimized for conversions. We’ll be here to support you every step of the way.

Our Case Studies

Over XX online stores have put their traffic to good use with our conversion rate optimization services, Join the great company:

Benum case study: Magento/Adobe Commerce

B2B Ecommerce Overhaul With Magento 2 Migration

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Bauwerk Colour case study: Magento/Adobe Commerce

Reducing Web Load Speed x2 for a Global Paint Brand

View case study

What Our Clients Are Saying

APPAREL & FASHION

Alice Fitch Founder & CEO

“You guys are absolutely part of our team, and each of us takes responsibility for our parts in making the magic happen.”

GLASSWARE

Virginie De Andrea Digital Communications Specialist

“We can always be in touch. It’s easy to get in touch with you guys, and I think the projects run smoothly”

APPAREL & FASHION

Chris Philbrick Marketing Director

“You guys are always a partner who is willing to work through problems with us, and help us identify those problems and find the best solution for it”

Check us out

If you want to maximize your return on investment, we are the right team. We’ll analyze your website and customer behavior and add all the right bells and whistles to get you more leads, sales, and satisfied customers.

Ready to schedule an appointment? Book your meeting directly

Ready to chat?

Reach out to receive a free consultation and entrust your IT initiative to a company that will help you to manifest your vision and business approach into an ever-growing and adaptable business.

Frequently asked questions

What will you deliver in a CRO engagement, beyond “ideas to improve conversion”?

We deliver a prioritized CRO roadmap built from discovery and analytics, then implement and validate improvements through structured experimentation and UX/technical optimization, followed by measurement and reporting so you can see what changed and why it worked.

What ecommerce areas do you optimize most often to get “best agency” outcomes?

We focus on conversion-critical workflows: checkout flow and cart abandonment reduction, product page clarity and persuasion, mobile usability, calls to action, navigation, and speed issues that cause drops.

How do you make sure CRO tests are statistically valid and don’t damage revenue?

We define success metrics and guardrails upfront, run controlled experiments with clear stop rules, and use segmented analysis (device, channel, new vs returning) so “wins” are real and safe to roll out.

How do you measure CRO success and keep stakeholders aligned?

We set clear, measurable conversion goals, then provide regular reporting on test results, traffic trends, and conversion changes, translating data into actionable next steps to keep the program moving.

Why choose Elogic for CRO instead of a general marketing agency?

The CRO page emphasizes a data-based approach, customer-journey optimization, and transparent collaboration, and Elogic’s quality policy also highlights developer certification and disciplined delivery objectives—signals that matter when “top” lists evaluate maturity, not just tactics.

How do you choose what to optimize first so CRO doesn’t become random A/B testing?

We start with discovery and insights, then prioritize opportunities by measurable impact and ROI potential, focusing on the pages and steps that influence revenue most (product discovery, PDP, cart, checkout, mobile).

Do you implement CRO changes, or do you only provide consulting recommendations?

We do both: we analyze and plan, then implement improvements including UI/UX changes, A/B testing, and technical fixes such as slow loading times or mobile responsiveness issues, and report the impact.

How do you improve conversion when site speed is the real problem?

We treat performance as a conversion lever: slow pages drive bounces, and the page highlights that delays over 3 seconds can hurt conversions, so performance fixes become part of the CRO backlog alongside UX improvements.

How do you handle analytics, tracking, and privacy constraints during CRO?

We rely on analytics and tracking to diagnose drop-offs and validate outcomes, and we align measurement with your consent and data rules so decisions stay trustworthy. Shopify also lists Elogic with CRO plus “analytics and tracking” capabilities, supporting this as a core competency.

Is CRO a one-time project or an ongoing program?

CRO is ongoing: user behavior and trends change, so we continuously refine strategy based on results and emerging tools to keep the store optimized over time.