Elogic and commercetools Partner to Deliver Modern Headless Commerce Solutions

Key takeaways

• Elogic and commercetools announced a strategic partnership to deliver modern, headless (composable) commerce solutions for enterprise B2B and B2C merchants.

• The partnership focuses on building unique shopping experiences using commercetools’ microservices and API-first approach, with Elogic providing implementation and delivery expertise.

• commercetools is positioned for large organizations with complex requirements and is available on major cloud infrastructure (Google Cloud and AWS).

• The collaboration highlights MACH principles (Microservices, API-first, Cloud-native, Headless) as the architectural foundation for flexibility and long-term scalability.

• Elogic frames composable commerce as a growth enabler and expands its platform portfolio beyond Magento to include commercetools in its services stack.

• The partnership emphasizes integration flexibility so retailers can tailor customer experiences and connect best-of-breed tools more easily.

• Both companies position the cooperation as long-term and aimed at supporting ambitious ecommerce growth initiatives.

When this applies

Use this when you’re considering (or already committed to) a composable/headless architecture and need an implementation partner to design, build, and integrate a commercetools-based ecosystem—especially for enterprise-grade B2B/B2C scenarios with complex requirements and multiple integrations.

When this does not apply

This is less relevant if your store is small/simple, you need a fast out-of-the-box solution with minimal engineering overhead, or your team isn’t ready for the governance, technical skills, and operating model that API-first composable commerce typically requires.

Checklist

1. Confirm the business case for composable (speed of change, omnichannel needs, complex integrations, global scale).

2. Define target architecture: channels (web/PWA/mobile), services, and ownership boundaries.

3. Map the “system landscape” you must integrate (PIM, ERP, OMS, CRM, payments, search, CMS).

4. Identify the critical domains to implement first (catalog, pricing, promotions, carts, checkout, accounts).

5. Decide governance: who owns APIs, versioning rules, deployment cadence, and monitoring.

6. Define storefront strategy (custom frontend, PWA, multi-brand/multi-region needs).

7. Validate cloud and security requirements (access control, audit logs, compliance constraints).

8. Plan data migration and cutover (product data, customers, orders, pricing rules).

9. Specify performance targets (TTFB, checkout latency, peak load, availability).

10. Create an MVP scope and phased roadmap (launch → optimize → expand channels/features).

11. Establish QA strategy (contract testing for APIs, integration tests, regression pipelines).

12. Set observability from day one (logs, tracing, alerting, error budgets).

13. Prepare internal teams for the operating model (product + platform + integration ownership).

14. Align stakeholders on timelines, budget guardrails, and decision-making process.

15. Define success metrics (conversion, time-to-market, stability, operational efficiency, cost-to-serve).

Common pitfalls

• Treating composable as a “drop-in replacement” instead of an operating model change (ownership, governance, DevOps).

• Underestimating integration scope and data quality issues (PIM/ERP mismatches, inconsistent product attributes).

• Building a headless storefront without clear API contracts and versioning discipline.

• Launching without observability (you only learn about failures from customers).

• Over-engineering the first release instead of shipping an MVP with a clear phased roadmap.

• Weak governance around microservices leading to duplicated logic, inconsistent data, and growing maintenance cost.

• Not aligning stakeholders on what “success” means (speed vs cost vs flexibility vs performance).