What is Call-To-Action?
Call-to-action (or CTA) is a graphic element (usually a button) that motivates and encourages website visitors to take a specific action, for example: to buy, to download, to subscribe to a newsletter, etc.
CTA buttons should be noticeable on the page so that visitors immediately draw their attention to them.
Don’t expect that installing an attention-grabbing button on your website will immediately produce results. Your conversion goals need to coincide with the interests of your buyer. If a potential client is not satisfied with the cost, quality or other characteristics of a product or service, no call-to-action will encourage them to buy it.
The most popular CTA elements are buttons with an inscription that explains what will happen after pressing it. For example: “Register”, “Download”, “Get a discount” or the button “Buy” etc. Also, a call-to-action can redirect the visitor to another page, where they can get more detailed information, so the inscription “Learn more”, “Get information”, etc. would be appropriate in this case.
You may also like:
What Are the Must-have Features of Ecommerce Website Design?