Evergreen content is content that continues to be relevant long after its publication. Examples of evergreen content: lists, tips, life hacks, tutorials, step by step guides, a glossary of encyclopedic records, reviews, video content.
Using the formats above will not make your content evergreen in fact. But thanks to these formats, you have a chance to create evergreen content.
Videos are especially effective when you need to illustrate how to do something. For example, how to bake a cupcake or fix a bathtub. If it is not possible to shoot a video, use a series of images (photographs or illustrations, diagrams, etc.).
You can not only use the same material for a long time, but you can also reuse it in other formats and placements: transform your text into a podcast or video and save to highlights IGTV / Facebook Watch; make an infographic that will become popular and will continue to strengthen your product brand.
The biggest benefit of evergreen content is that it will continue to bring you traffic for months or even years after publishing. However, this does not mean that all your content should be evergreen – situational marketing, timely and topical posts and articles also have their value. The best content marketing strategy is based on a mix of both trending articles and long-lasting evergreen posts.
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