Home > Projects > Armacell’s Global B2B Online Ordering System

Discovery for Armacell’s Global B2B Online Ordering System (OOS)

Industry

Industrial Manufacturing (Technical Insulation)

Project Type

Discovery Phase for Digital Ordering Platform

Engagement model

Fixed-Price

Duration

4 weeks

Client revenue

€800M+

Team involved

Business Analyst, Solution Architect, UX/UI Designer, Project Manager, QA Consultant

01

Unify regional ordering flows into one centralized platform

02

Reduce manual CSR workload by automating order validation and data syncs

03

Phase delivery intelligently, starting with ordering, followed by automation and dashboards

04

Integrate seamlessly with SAP, Salesforce, and Azure Active Directory

05

Design for scale, ensuring multilingual support, mobile readiness, and global rollout

How we conducted the discovery work

With objectives agreed on, we moved into the practical work of discovery. Our goal was to connect strategic ambitions with the realities of technology and daily operations. Each activity was designed to give us clarity on what the platform needed to deliver, both now and in the future.

Stakeholder interviews

We held discussions with business analysts, IT heads, and regional managers. Each role brought a different perspective: operational pain points, technical requirements, or regional nuances. Together, those gave us a complete picture of expectations.

Review of existing systems in China and India

The client already had digital ordering in place in two markets. We reviewed those implementations in detail to understand what worked and where bottlenecks appeared. This gave us concrete lessons to apply to the global rollout.

Analysis of user roles and access flows

We mapped how customers, CSRs, and managers actually used the systems. This analysis shaped role-based access models and helped us design flows that mirrored real working practices.

Prioritization of MVP vs. future phases

Together with the client, we separated must-have features for launch from those that could wait. Ordering went into Phase 1, while credit and dashboards were scheduled for later. This kept scope realistic and focused.

Technical architecture planning

We defined how the new platform would interact with SAP, Salesforce, and Azure Active Directory. Early planning around integrations ensured consistency, security, and scalability.

Review of Acquia/Drupal dependencies

Because the ordering system needed to connect with the corporate website, we examined the Acquia/Drupal setup to confirm alignment and identify technical dependencies.

Alignment with Project Fire

All recommendations were checked against the company’s broader digital strategy, known internally as Project Fire, to ensure the roadmap was fully aligned with long-term goals.

Tools & methods used

User journey mapping
Requirements workshops
Comparative analysis of regional OOS implementations
Integration mapping with ERP/CRM systems
Wireframes for ordering and CSR dashboards
Feasibility assessment of chat, credit, and dashboard modules
API planning and data sync flows

Deliverables that shaped the next
steps for Armacell

At the end of discovery, the client walked away with a complete package of documentation and schematics. These deliverables provided a shared reference point for business and technical teams, ensuring there was no ambiguity about what the new ordering platform should achieve or how it would be built.

Functional and technical statement of work (SOW) for the MVP
Integration framework covering SAP, Salesforce, and Azure Active Directory
Order process schematics with both customer and CSR perspectives
Role-based access and user management model
Feature prioritization matrix across three phases (ordering, credit, dashboards)
Risk analysis and assumptions list to highlight constraints early
High-level implementation roadmap mapping the rollout of the solution

This collection of outputs gave the project a structured foundation and clear direction moving forward.

Turning deliverables
into real impact

The discovery phase brought alignment across global teams by establishing a phased vision for the new ordering system. With that shared roadmap in place, we defined a detailed MVP for Phase 1, covering multilingual support, order validation, SAP synchronization, CSR dashboards, and mobile access.

Beyond launch, we created a scalable plan for Phases 2 and 3 to add credit and analytics modules. Data privacy, security, and ownership compliance were integrated from the start, while an actionable SOW (fully aligned with SAP API capabilities and the Drupal/Acquia frontend) gave Armacell a clear, execution-ready framework.