All success stories start bitter. When the Client first came to us for an ecommerce consultation, their B2B distribution network seemed like a ball of yarn. Relying heavily on Salesforce CRM, the enterprise was constantly designing and integrating homegrown solutions to meet their business needs. Something that became a major stumbling block on their way to digital transformation in the pharma industry.
Over time, the seemingly “minor” problems with customer experience, product visibility, and compliance had accumulated into a challenge. The tech stack was hardly aligned with business logic; updates were painfully costly; and tech issues sprang up out of nowhere.
Having evaluated the Client’s business needs, Elogic has set out to untie this Gordian knot by suggesting Salesforce Commerce Cloud migration. It seemed like a natural step considering the Client’s prior positive experience with CRM and the heavy focus on sales.
Hosted in the cloud, SFCC is inherently scalable, which is exactly what the Client has been looking for, allowing the B2B brand to grow in terms of functionality and scope whenever needed.
Elogic helped with system setup and data migration, delivering this project phase in sprints even at night. This way, replatforming was implemented with minimal downtime, which was essential given the fragile nature of pharma products.