During a month of intensive consultations, it became evident that Kaneen needed more than just an online store. Elogic recognized the need to build a brand concept that would encapsulate Kaneen’s essence, communicate their core values, and engage their target audience. In only six weeks, our team worked closely with Kaneen co-founders to establish brand mission, value proposition, and sales guide, which set the foundation for the project requirements and PWA for ecommerce.
The backstory
Kaneen, a Saudi Arabia-based online fragrance and beauty store, was born out of a deep passion for cherishing human inner beauty and celebrating individuality. Initially operating as a supplier of fragrances and beauty products, the brand saw the gap which prompted them to move to B2C.
To be beautiful is to be different. To tell your unique story to the world. To wear a personality rather than a brand.
So Kaneen set out on a journey to redefine the beauty standards and emphasize its true value beyond superficial appearances. They sought to create an immersive online destination, a sanctuary where individuals could explore the transformative power of fragrances and beauty, and embark on a personal journey of self-discovery.
In their quest for a partner who shared their vision, Kaneen discovered Elogic. Impressed by Elogic’s stellar reputation and extensive portfolio showcased on Clutch, they saw an opportunity to collaborate and turn their vision into reality. Initially seeking to establish a simple B2C store for their perfume and beauty products, Kaneen’s aspirations expanded as Elogic expertise came into play.
