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What Are Conversion Rate Optimization Services?

Every business owner expects their web store to thrive, the users to leave happy and return often, and the company to get its revenue. However, the reality differs. First, you spend weeks looking for the agency, then months developing the website, till you launch and celebrate. But eventually, the happiness is replaced by the realization that your sales are not increasing or might even have fallen. Why? Did you make a mistake? CRO can fix this. We analyze and improve your website to increase the percentage of visitors who take the desired action. Whether you run an ecommerce store or a lead generation campaign, our expert strategies can help you convert your traffic into more customers.

Conversion Rate Optimization

When Do You Need Conversion Rate Optimization?

You ideally need CRO throughout the entire lifecycle of your website. Yet, in some specific situations, it becomes a priority:

When Do You Need Conversion Rate Optimization
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    When assessing your website, discover and implement the best methods of successful conversion, preventing lost leads and sales.

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    When sales or leads are low, CRO can pinpoint areas for improvement to get those conversions up.

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    If the bounce rate is high, CRO can help understand why visitors leave and address usability issues.

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    To decrease the cart abandonment rate, CRO can identify friction points in the checkout process that make people leave.

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    To lead the competitive race with a significant increase in sales and leads, which CRO provides.

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    To improve User Experience (UX), CRO can be instrumental in finding ways to increase customer satisfaction.

Mistakes That Kill Your Conversion

Ignoring these crucial aspects of CRO can significantly hinder your website’s performance:

Failure to Follow Market Trends

You need to follow industry trends, conduct regular audits, and make timely changes to your website to ensure it remains competitive.

Neglecting Mobile Optimization

60% of global ecommerce sales are attributed to mobile, so a website not optimized for smartphones and tablets is losing conversions.

Lack of Clear Calls to Action (CTA)

Don’t leave your visitors guessing what to do next. An effective CTA motivates the user to take action and encourages interaction with your product, improving engagement.

Sub-par Page Performance

A slow-loading website is a conversion killer. Visitors expect fast loading times and are likely to bounce if the page loading delay is more than 3 seconds.

Poor User Experience (UX)

Analyze user data and behavior to see where it can be optimized. A confusing user interface, frustrating navigation, or irrelevant content will drive visitors away.

Complicated Checkout Processes

A lengthy or complicated checkout process can lead to cart abandonment. It should be easy for customers to complete their purchases.

Benefits of Conversion Rate Optimization Services

Go beyond simply increasing sales or leads — refine your website to get strategic benefits for your business and beat your competitors.

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1

Boost Sales and Revenue

You can significantly increase the conversion rate of website visitors into paying customers, which translates directly to higher sales and revenue for your online store.

2

Improved Return on Investment (ROI)

By optimizing your website for conversions, you’re essentially getting more out of the traffic you already have, maximizing the value of your marketing efforts.

3

More Qualified
Leads

CRO helps optimize landing pages, lead capture forms and calls to action to attract more qualified leads genuinely interested in your services.

4

Enhanced User Experience (UX)

CRO can involve optimizing page layouts, improving navigation, and mobile responsiveness, resulting in a user-friendly website that keeps visitors engaged.

5

Increased Customer Satisfaction

When visitors can easily find what they’re looking for and complete actions without frustration, they’re more likely to be happy with your brand and return later.

6

Data-Driven
Insights

CRO tools like heatmaps and A/B testing help you learn about your audience, what they like, how they navigate your website, and where they need help.

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How Our Services Can Help Your Business

For online stores, we offer specialized CRO services to optimize the checkout process, product pages, and overall shopping experience.

/01

Ecommerce Discovery and Planning

To uncover the hidden potential within your online store, we will analyze your current data, conduct competitor research, and conduct deep research on your target audience to define winning strategies.

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Ecommerce UI/UX
Design Services

From high-quality images, clear descriptions, and compelling calls to action to effortless checkout flow and optimized mobile experience, we’ll ensure your website is the best place for shopping in the whole world wide web.

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Customer Experience (CX) Consulting & Strategy

Customers return to services that are more convenient and easier to use. We can help you increase the loyalty of your customers through a comprehensive review and analysis of the most important channels and tools.

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Customer Journey
Strategy

We map out the best customer journey through your online store and optimize it, increasing metrics on each step from brand discovery to product browsing, and from upsell and cross-sell to repeat purchases.

Ready to discuss your project? We’re all ears.

Let’s start it off – share your project details and let us find the perfect solution for you.

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Our Approach to Conversion Rate Optimization

At Elogic, we believe in a data-based approach to CRO that goes beyond A/B testing and moving buttons around. We are set to dig deep for hidden potential of your ecommerce store and come up with unique solutions fit for your audience and your product.

Discovery & Insights

Analysis of your website and customer data helps us pinpoint the strengths and weaknesses of your product so that we can fix the cons and boost the pros.

Optimization for Your Users

By optimizing customer’s interaction with the product, we set your platform up for long-term success making it more effective at driving conversion and customer retention.

Customer Journey Optimization

Optimizing the buying journey for your customers is the key to unlocking higher conversions, engaged sessions, and increasing customer lifetime value (CLTV).

Transparency & Ongoing Collaboration

We believe that open communication and your feedback are crucial to success, so we’ll keep the collaboration with regular reports and meet-ups.

Why Choose Elogic as Your Conversion Rate Optimization Experts?

Experienced CRO specialists

Our team has a proven track record of success in helping businesses achieve their conversion goals.

Data-driven approach

We look at the numbers and analytics to identify what can be improved and measure the success of our strategies.

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Customizable solutions

We tailor our CRO services to your business requirements, goals, and budget, and keep you in the loop for refinements.

Ready to Optimize Your Conversion Rates?

Contact us today for a free consultation

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Our Process

Our CRO process is a data-driven, collaborative approach designed to identify opportunities, implement improvements, and measure results to maximize your website’s conversion potential.
Here’s how our conversion rate optimization team will help you turn your web store into a conversion machine:

• STEP 1
Discovery & Analysis
We’ll kick things off with a meeting to gather information about your business goals, target audience, and current website performance. Then we’ll apply analytics tools and assess your competitors’ websites to get a full picture.
• STEP 2
Strategy & Planning
We’ll work with you to define clear, measurable conversion goals for your website, and create a customized CRO roadmap prioritizing the most impactful optimization opportunities based on potential ROI and ease of implementation.
• STEP 3
Optimization & Implementation
We’ll implement A/B testing to see which website elements perform better; work on your website’s UI/UX to ensure intuitive browsing experience; and address technical issues, such as slow loading times or mobile responsiveness.
• STEP 4
Measurement & Reporting
This is the step where you get regular reports detailing the results of A/B tests, traffic trends, and conversion rate improvements. We’ll analyze the data and translate it into actionable insights to guide the optimization strategies.
• STEP 5
Ongoing Optimization & Refinement
CRO is an ongoing process. We’ll continuously refine our strategy based on data, results, and emerging tools and trends to ensure your website remains optimized for conversions. We’ll be here to support you every step of the way.

Our Case Studies

Over XX online stores have put their traffic to good use with our conversion rate optimization services, Join the great company:

See More
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B2B Ecommerce Overhaul With Magento 2 Migration

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View case study

Reducing Web Load Speed x2 for a Global Paint Brand

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What Our Clients Are Saying

APPAREL & FASHION
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Alice Fitch Founder & CEO
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“You guys are absolutely part of our team, and each of us takes responsibility for our parts in making the magic happen.”

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GLASSWARE
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Virginie De Andrea Digital Communications Specialist
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“We can always be in touch. It’s easy to get in touch with you guys, and I think the projects run smoothly”

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APPAREL & FASHION
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Chris Philbrick Marketing Director
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“You guys are always a partner who is willing to work through problems with us, and help us identify those problems and find the best solution for it”

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Check us out

If you want to maximize your return on investment, we are the right team. We’ll analyze your website and customer behavior and add all the right bells and whistles to get you more leads, sales, and satisfied customers.

Ready to schedule an appointment? Book your meeting directly

Ready to chat?

Reach out to receive a free consultation and entrust your IT initiative to a company that will help you to manifest your vision and business approach into an evergrowing and adaptable business.

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    FAQ

    Is CRO a one-time thing?

    No, CRO is an ongoing process. User behavior and trends constantly evolve, so it’s important to continually monitor your website performance and identify new areas for improvement.

    What are some advanced CRO techniques?

    Beyond the basics, advanced CRO techniques can involve AI-driven personalization, exit-intent popups, retargeting website visitors with ads, and conducting user testing sessions to observe how users interact with your website.

    Are there any specific of CRO for ecommerce?

    While the core principles of CRO remain consistent across industries, there can be nuances in how you approach optimization for ecommerce sector. Product page optimization, streamlined checkout process, personalized recommendations and mobile responsiveness are especially important for ecommerce stores.

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