Email marketing is a vital part of digital marketing strategies. Modern shoppers take an average of three times before they make a purchase. But with the increased availability of new and exciting brands, the path to purchase is becoming increasingly complex.
As a result, ecommerce brands have to do more than basic email marketing if you want to convert them into customers.
Personalization and segmentation are core email marketing tactics proven to drive engagement and boost sales. After all, we all like to feel special. And that’s what personalization and segmentation helps you achieve – a one-to-one interaction with your customer.
But when you’re a busy marketer for a growing ecommerce business, it can be hard to find the time to build these kinds of emails, right? Wrong. All you need is a couple of essential automation programs to kickstart your ecommerce marketing.
Marketing automation streamlines your digital marketing activities, helping you work more effectively and efficiently.
Repetitive tasks like building emails can be made significantly easier with intelligent automation software.
You can easily create automation programs for key stages in the customer journey. This will empower your marketing team to dedicate their time to growing your business, optimizing your marketing strategy, and driving sales.
Welcome programs are essential for establishing strong relationships with your customers. They are all-round top performers. Open rates for welcome emails sit around 46% on average with a click rate of nearly 10%. The industry standard for these is 19% for standard email marketing and a 4% click rate.
It’s clear that this is the point where customers are at their most engaged with your brand.
So, what makes the perfect welcome program?
The ideal welcome program is a three-part series. It should include:
The reasons why shoppers abandoned carts are varied. Some are just browsing. Others are distracted, browsing on the go or during their lunch break. Whatever the cause, a timely triggered abandoned cart email automation is the perfect reminder you need to drive customers back to your site.
The average monthly revenue recovered by an abandoned cart campaign is $39,000. If you really want to improve your ROI, an abandoned cart email program is essential
A lot of things can go wrong with abandoned cart emails. If you send too many, you risk annoying the shopper. If you wait too long, the reader may no longer be interested in your product.
For a fully optimized abandoned cart campaign, you should consider the following elements.
Automated birthday programs are a great way to keep customers engaged with your brand. Offering exclusive discounts or free gifts when they place an order is great for driving conversions. It also has the added benefit of demonstrating how well you know the reader, helping them feel a stronger affinity with your brand.
Your birthday campaign is most likely going to be a single send campaign. As a result, it’s essential you ensure this automation program is fully optimized.
A revenue generating birthday campaign will consider:
While post-purchase programs don’t necessarily offer the same revenue results as the previous campaigns, they’re essential for the customer experience. The better the experience you provide for customers, the more likely they’re to return. And repeat customers spend 67% more than new ones, so giving them a reason to return is key.
93% of customers are likely to make repeat purchases when brands provide exceptional customer service. So how do we do this in an email program?
As a premium partner with Magento, these automations are just the beginning of what you can achieve with dotdigital. As your business grows you should be thinking about how to create the perfect omnichannel experience for your customers. The more channels you use to engage customers, the more they’re likely to spend with your brand.
Choosing the right technology and partners that can help you grow and scale-up by driving real results is essential.