Guides & Advice

7 Ecommerce Mistakes You MUST Avoid To Improve Sales

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7 Ecommerce Mistakes You MUST Avoid To Improve Sales
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Guides & Advice
7 Ecommerce Mistakes You MUST Avoid To Improve Sales

Running an eCommerce store is no easy feat. Therefore, it is important to go to a managed eCommerce hosting provider to look after optimizations, security, better speed, monitoring, etc to make sure you are ahead of the game. The increasingly competitive industry requires business owners to constantly be on their toes, leaving no stone unturned to attract customers and raise conversion rates. 

One key step towards growth is learning from other people’s mistakes. 

In this article, we’re going to throw light upon the common eCommerce mistakes website owners make, and how you can avoid them. So let’s get started!

7 Common eCommerce Mistakes to Avoid

1. Wrong Brand Name

Your store’s name will be its identity. Pick a brand name that can easily be related to the product industry you’re operating in. This way, your customers will be able to recall your domain name easily and associate it with the product they need.

Moreover, it will contribute to the overall SEO of your store, and give your site better rankings.

2. Choosing the Wrong CMS

Most beginners don’t put in enough research when choosing a platform for their site. If the foundation of your store is faulty, then there is a high chance you will run into issues later on. Migrating your store’s entire data later on and starting from scratch will be a tough task, so choose a CMS that fits flawlessly with your store’s current and future needs.

You should take the following factors into consideration while choosing an eCommerce CMS:

  • SEO friendliness
  • User-friendliness
  • Speed and Performance
  • Cost
  • Security
  • Customer support and community
  • Scalability

3. Slow Speed & Poor Performance

All your efforts will be in vain if your site takes forever to load. Customers of today are impatient, and a loading time of more than 1 second will make your visitors bounce from your website in a flash.

During festivals and sales, eCommerce websites see a sudden surge in traffic. Stores that don’t take proper measures to boost speed in advance, end up facing downtime and consequently lose sales.

So how do you ensure that your store’s performance is always top-notch? By choosing the right eCommerce host!

Ideally, it is advised to go for managed hosting when it comes to eCommerce. Online stores house a large database and constantly face unpredictable traffic and cybersecurity threats.

A fully Managed Magento host will take care of each and every hosting aspect (speed, security, and scalability) so that you can sit back and focus on your business’s growth.

4. Faulty Site Navigation & Structuring

Customers should be able to:

  • Navigate through your website intuitively
  • Find the products they’re looking for with a few clicks
  • Understand your site structure easily
  • Find help and information effortlessly

If the above standards are not met, it means understanding your site’s interface is overwhelming or difficult for your customers. Visitors are hardly willing to take extra efforts to understand your site’s structure, which is why it’s crucial to make the customer flow flawless.

Add appropriate categories to your products, and give visitors basic as well advanced filtering options to narrow down their search. Also, place the site’s search bar where it’s visible at all times. Use predictive search and intelligent suggestions to make browsing easier for customers.

5. Unnoticeable Social Presence

An online store requires an online presence! Simply launching your store will not attract traffic. You have to invest in digital marketing to improve your search engine rankings, reach customers across social media channels, gain recognition, and build a brand.

A carefully crafted marketing campaign will not only grab eyeballs and bring visitors to your stores, but also persuade them to buy your products.

Here is a list of digital campaigns you can look into:

  • Content marketing
  • Social media marketing (especially Instagram if you’re a retail brand)
  • Paid ads (display, social media, PPC)
  • Email marketing
  • Online and offline SEO

6. Poor Website Content

Your website content includes everything- product description, marketing copy, product images, banners, videos, etc. All these content elements are the heart and soul of your e-store, as they communicate everything you want the customer to know in order to make a purchase.

Here are some content no-nos you should strictly avoid:

  • Low-quality images that are blurry or pixelated
  • Grammatical errors in the marketing copy
  • Incomplete product descriptions that don’t answer all questions a visitor might have regarding the product
  • Poorly designed banners that are not eye-catching
  • Lengthy videos

7. Not meeting security standards

eCommerce websites are the most vulnerable to cyber attacks as they house sensitive customer information.

From following basic compliance protocols to following best practices and proactive security measures, online merchants need to pull on every string in order to protect their store from hackers.

And even after following such extensive measures, online stores fall prey to exploitation, as cybercriminals are constantly evolving and improving their hacking methods. It is recommended for store owners to splash out on security measures as much as their resources allow, because, in the eCommerce world, low security is synonymous to no security.

Lastly

These were the most common, easy to commit mistakes that e-merchants frequently make. If you have any suggestions or feedback, do mention in the comments below!

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