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Grok Elogic Launches an Ecommerce YouTube Channel [NEW VIDEO OUT!]
Summary
Key takeaways
- Elogic Commerce launched its ecommerce YouTube channel LoveCommerce to cover industry trends and news.
- The channel features ecommerce experts sharing practical guidance on turning online retailers and brands into ecommerce leaders.
- Content includes business tips, how-to guides on new technologies, and overviews of ecommerce platforms and key features.
- New videos are released weekly on Elogic’s official YouTube channel.
- The videos are designed to visually complement Elogic’s blog articles and serve as inspiration for business owners.
- This article is maintained as a living hub: it’s updated regularly to collect episodes in one place with short overviews.
- Subscribing and following the series helps teams stay aligned with fast-moving ecommerce changes.
When this applies
Use this if you want a lightweight, repeatable way to educate your audience (and prospects) on ecommerce topics, build authority through expert-led content, and repurpose your written knowledge into a higher-engagement format. It’s especially useful when you already publish articles and want a video layer that boosts distribution, retention, and brand recall.
When this does not apply
This is not a priority if you can’t sustain a consistent publishing cadence, don’t have internal subject-matter experts available, or you’re expecting YouTube to generate immediate pipeline without a content plan, distribution strategy, and measurement. If your team is already overloaded, sporadic videos can dilute trust rather than build it.
Checklist
- Define the channel’s purpose (education, thought leadership, product enablement, community building).
- Identify the core audience segments (store owners, CMOs, ecommerce managers, CTOs, ops teams).
- Pick 3–5 content pillars (platform choice, growth, UX/CRO, tech trends, operations, integrations).
- Decide the recurring formats (episode series, how-tos, case breakdowns, “pros/cons,” Q&A).
- Set a realistic cadence (weekly/biweekly) and commit to a calendar for at least 8–12 weeks.
- Create a consistent episode template (intro → promise → steps → examples → recap → CTA).
- Align each video with a related blog post (or plan to produce a blog companion after).
- Prepare production basics (audio first, clean visuals, stable lighting, simple branding).
- Write titles and thumbnails for clarity (problem + outcome), not internal jargon.
- Add strong metadata (descriptions, chapters, tags, links to related resources).
- Include a clear CTA (subscribe, read the guide, book a consult, download a checklist).
- Repurpose clips for LinkedIn/shorts and embed videos in relevant articles/pages.
- Track performance (views, retention, CTR, subscribers gained, assisted conversions).
- Iterate topics based on audience signals (comments, drop-off points, FAQs, sales calls).
- Maintain a “hub” page that lists episodes and updates regularly to keep content discoverable.
Common pitfalls
- Publishing inconsistently, which trains the audience to stop checking for new content.
- Making episodes too sales-heavy instead of genuinely useful, lowering trust and retention.
- Ignoring audio quality (poor sound kills watch time faster than mediocre visuals).
- Creating videos disconnected from your content ecosystem (no links, no embeds, no next step).
- Weak titles/thumbnails that don’t communicate value, leading to low CTR.
- Skipping measurement, so you can’t learn what topics and formats actually work.
- Overproducing early and burning out—simple, repeatable production beats perfection.
Attention! Achtung! Attenzione! On July 1, 2021, Elogic Commerce launched its own ecommerce YouTube channel called LoveCommerce on the latest trends and news in the industry.
The channel features ecommerce experts sharing their expertise on how to transform online retailers and brands into ecommerce leaders. The videos include business tips and tricks, full-fledged guides on new technologies, as well as overviews of platforms and ecommerce functionalities.
The videos roll out every week on the official ecommerce YouTube channel of Elogic. They visually complement many of Elogic blog articles and shall become the place of inspiration for businesspeople.
Note: This article is updated every week to gather all videos in one place and give a brief overview of what each episode holds for you. Bookmark this article for future reference and add it to your best commerce YouTube channels. Or better still, subscribe to LoveCommerce and keep your finger on the pulse of the latest ecommerce news.
EP08: How to Write a Brand Concept for a Beauty Store [Based on a Real Case!]
Any ecommerce store (especially the beauty one) starts with a brand concept. You have to know your target audience, the way they speak, your visual elements & a tagline, plus many other things to create a consistent image of your brand in your customers’ heads. Check out this video on how to write a brand concept and, specifically, how Sephora beauty shop uses it to the brand’s advantage.
EP07: How to Generate Traffic to Your eCommerce Website
You can build the best eCommerce website ever, but it will be useless without user flow. This is why the industry titans are struggling even for the tiniest % of traffic, conversion, and bounce rate. This latest episode of LoveCommerce will walk you through all the possible strategies to generate traffic to your website — point by point.
EP06: How to Choose an Ecommerce Platform for a Fashion Business
Retailers selling apparel online know the struggle of choosing an ecommerce platform. It has to be not only secure but also highly customizable to integrate with various sales channels, improving SEO rankings, and offering sleek themes. Because, let’s face it, your aesthetically biased audience seeks inspiration from your fashion brand, not just your product catalog.
If fashion is your profession, this episode is definitely for you – check it out!
EP05: Five Reasons to Choose (and Not To Choose) Magento 2
This episode is for those who are still deciding on an ecommerce platform. And no, we’re not trying to make a sale here. Instead, we’ll spill all the pros and cons of Magento ecommerce platform. You’ll find the top 5 reasons why merchants choose to build their online stores on Magento as well as 5 case scenarios when Magento may not be a perfect fit for you.
EP04: How to Write Ecommerce Project Requirements?
Once you find your perfect ecommerce development partner, it’s your job to articulate your needs and wishes for an online store. Properly written ecommerce project requirements will ease the task for your development team and ensure you’re not taken by (unpleasant) surprise once your project is complete.
EP03: How to Choose the Right Ecommerce Solution Partner?
The third episode of LoveCommerce discusses the key things to consider while choosing an ecommerce solution partner. Whether you search for value-added resellers (VARs) or negotiate the deal with a full-cycle niche agency, use a vendor evaluation form and see if your chosen partner meets the criteria discussed in the video.
EP02: How to Choose an Ecommerce Platform?
If you’re wondering how to choose the right ecommerce platform, you should definitely check this episode out. You won’t find any of those boring platform feature reviews but rather five questions you should ask yourself before settling down for a single ecommerce solution.
EP01: Top 5 Ecommerce Trends in 2021
Our first LoveCommerce video focuses on the top 5 ecommerce trends in 2021. Don’t miss out on it! See which ecommerce trends dominate the industry in 2021 and how you can benefit from them to beat your competition.
About Elogic Commerce
Elogic Commerce is a full-cycle ecommerce development company and a certified Adobe Solution Partner. Founded in 2009, Elogic has completed hundreds of ecommerce projects for B2B and B2C clients from all over the world. The company mainly focuses on Magento development but is developing expertise for other platforms, like Shopify, BigCommerce, Salesforce, commercetools, etc. Elogic Commerce has been featured among the top Magento developers on Clutch and has received a 2019 Imagine Excellence Award as a #1 Magento community contributor.
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