Carbon38 is a multi-brand activewear retailer based in the US but collaborating with 250+ vendors around the world. The brand embraces the philosophy of style & comfort: the CEO’s focus on the cut, design, thin and durable material of the clothing blurs the line between functional activewear and progressive streetstyle for women.
This philosophy is reflected on the website. Selling luxury apparel of leading sportswear designers and promoting its own branded label, Carbon38’s website gets about 500K+ visitors per month from different parts of the globe. With such an immense traffic — which grew only bigger along with the ambitious plans of Carbon38 — the brand was concerned with its website performance and user experience.
This huge fashion enterprise was running on Magento Open Source 1 and hosted on Amazon Web Services. As the business scaled, Magento 1 infrastructure became too weak to sustain high-traffic loads, so the sales and website performance started dropping. Elogic came to the rescue and replatformed this huge fashion project to Magento 2 with customized infrastructure.