CLÉ

You know that feeling when you’ve spent thousands on a new website and it’s still not working? That was the case with CLÉ. Elogic picked up the work of their previous contractors, who struggled to deliver the project in 10 months, and brought developers with versatile skills in Magento and Unirgy to revamp the marketplace. After a number of consultations, we’ve built a roadmap with all tech solutions designed to achieve the clients’ business KPIs and objectives.

The marketplace Seller account was far from perfect. Brands had difficulties accessing their accounts, let alone managing sales or responding to customers’ inquiries. Having considered the ecommerce architecture of CLÉ, we have decided to rewrite the page into a progressive web application (PWA) and connect it to a custom React front-end. The result? A fully-functional Seller account with all tools and resources to list the products and manage orders.

As a way to instill confidence in their customers, CLÉ has developed a custom return portal from scratch. Now, shoppers can return, exchange, or request a refund for a purchased item as long as it remains inside the original brand packaging and without damages. No need to call customer support; all a customer has to do is to log into their personal account and initiate a return request from the “Orders & Returns” section.

To help CLÉ rank higher on SERP, Elogic has optimized the website in line with the best Magento SEO practices. We have also updated all Magento logs, product and category pages, as well as teasers to make the marketplace more intuitive for both new and returning customers. The whole codebase was refined and refactored. As a result, CLÉ saw an decrease in page loading speed by 3.5x on desktops and by 2x on mobile devices.

Newsletters are the most powerful digital marketing tool, and CLÉ surely knows how to use them well. Having created the first digital magazine in Saudi Arabia dedicated to luxury, the brand asked us to implement their design and configuration of email templates. CLÉ has maximized the smooth customer experience, so now the shoppers can easily sign up to unlock exclusive items and new arrivals.