Home > Projects > Helvetiq


Migrating an international publishing brand from Magento 1 to Magento 2, improving the website UI/UX design, and expanding its functionality

helvetiq homepage helvetiq homepage
Time Frames

The backstory

Helvetiq is an international publisher of board games and books based in Switzerland. Founded in 2008, the brand has proved to be quite successful in capitalizing a hobby: they currently have 90+ games and 135 books published in 15 languages for 35 countries.

Creatives at hearts, Helvetiq has seen their games travel around and conquer the hearts and minds of the global audience. But now it was time to make technology serve their creativity: migration from the obsolete Magento 1 to the cutting-edge Magento 2 was unavoidable. 

Key technologies

We helped Helvetiq migrate to Magento 2 and enhance their website UX design and ecommerce functionality

It took Helvetiq a few browsing sessions on Clutch.co and several kick-off meetings to entrust Elogic with the project. Started in March 2021, it was delivered in phases, with changing requirements, where we always held up our end of the bargain. 


In the end, Helvetiq cemented their position as the leader in the European publishing market. Improved UX design should drive customer conversions, and third-party integrations would support easier and faster content management from the admin panel in multiple languages. Secure payment gateways and a shipping module would speed up the order placement and delivery for customers from all around the globe.


Working closely with Hadi Barkat, CEO & Founder at Helvetique, and Barbara Weus, Sales & Marketing Manager, we have received positive feedback about our work. Helvetiq has never been more ready to use their website as “a great tool to develop our sales in Switzerland and abroad.”

Got a project in mind? Let’s discuss!

Related projects


Glassware & Retail glass packaging

Migrating a Swiss glass producer from WordPress to Magento Commerce Cloud and expanding website functionality

View case study


Apparel & Fashion

Migrating the online fashion retail store from Magento 1 to Magento 2 and expanding the website’s functionality

View case study
We use cookies to ensure that we give you the best experience on our website. If you continue, well assume that you are happy to receive all cookies on this website. More info