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Enzio Manufacturing: A commercetools Replatforming with SAP S/4HANA Integration That Cut TCO by 25% and Lifted Conversion by 30%
Digital transformation roadmap, replatforming from a legacy store to commercetools, real-time SAP S/4HANA integration, Algolia NeuralSearch and a new B2B UX for a German manufacturer of industrial gas sensors, delivered in six months.
Project Summary
Elogic Commerce helped Enzio Manufacturing, a German B2B manufacturer of industrial gas sensors, modernize its ecommerce operations through a consulting-led digital transformation.
The project began with discovery, stakeholder interviews and a digital transformation roadmap, followed by replatforming from a legacy system to commercetools, real-time SAP S/4HANA integration, a redesigned B2B shopping experience and AI-powered search with Algolia NeuralSearch. Delivered in six months, the transformation reduced total cost of ownership by 25%, increased conversion by 30% in relative terms and cut inventory data errors by 41% within three months after launch. Elogic continues to support the platform.
Key Outcomes
−25%
total cost of ownership after the transformation
+30%
relative increase in conversion rate following the UX and search improvements
−41%
inventory data errors within 3 months after launch
6 months
from roadmap to a live commercetools platform connected to SAP
About the Client
Enzio Manufacturing is a German B2B manufacturer of sensors for gas pressure, temperature and density. Over its 30-year history, it has focused on service and on bringing innovation to the business processes of customers in more than 65 countries.
Most of its operational processes relied on verbal communication, paper and spreadsheets, which limited the speed and scalability of the business, so its executives decided on a complete ecommerce revamp.
Project Complexity
Processes depended on verbal communication, paper and spreadsheets, so the company started from an early stage of digital maturity.
The store’s processes were so tightly coupled that even the employees managing the system found it intimidating, and every UX improvement meant paying for custom development and license fees.
With incomplete and unreliable synchronization between SAP and ecommerce, orders could get lost, inventory could not be tracked in real time and items were mistakenly shown as out of stock.
B2B buyers do not browse for leisure, so search and browsing needed to be faster and more accurate than in typical retail.
Employees worked across disconnected tools, paper and spreadsheets and had to check product availability and order information manually, which led to lost productivity and errors. The change had to feel manageable for them.
Business Challenge
01
Operations relied on manual processes, paper catalogs and spreadsheets
02
The legacy ecommerce architecture was expensive to maintain and customize
03
Incomplete and unreliable synchronization with SAP S/4HANA caused lost orders and incorrect product availability
04
B2B buyers needed fast, precise search and an intuitive purchasing experience
05
Enzio needed a roadmap and implementation partner that would not disrupt existing business processes
Elogic Commerce's Solution
Ecommerce strategy consulting
After a deep discovery phase and several weeks of stakeholder interviews, Elogic produced a digital transformation roadmap. It included an overview of the as-is and to-be states of the business, a customer journey map for new ecommerce flows, recommended technology solutions and a phased plan, with a work breakdown structure and budget, for progressing from largely manual operations to an integrated digital commerce environment.
commercetools platform implementation
The roadmap identified significant long-term TCO savings from replatforming. The client moved from its legacy solution, which had cost millions in license fees and custom feature development, to commercetools as its headless, API-first commerce platform within a MACH-oriented architecture, replacing the tightly coupled legacy system with a more flexible foundation for future integrations and functionality.
SAP S/4HANA integration
Elogic Commerce integrated commercetools with SAP S/4HANA to synchronize ecommerce and operational data in real time. The integration improved visibility into customer information, orders and real-time product availability, and made invoices and shipping easier to track.
New UI/UX design
The redesign was based on customer insights and buyer journey mapping and introduced more intuitive navigation for B2B clients. Enzio replaced its paper catalogs with an easy-to-use online product catalog with smart tagging.
Optimized browsing and search
Elogic Commerce implemented AI-powered search with Algolia NeuralSearch, which understands what buyers mean as well as what they type, handles misspellings and returns relevant products, helping B2B buyers find the right items quickly. Products and prices are sorted by customer group, and registered users can reorder previous purchases without searching for the product again.
| System | Role |
|---|---|
| commercetools | Headless, API-first commerce platform |
| SAP S/4HANA | Orders, inventory, real-time availability, invoices and shipping |
| Algolia NeuralSearch | AI-powered product search, tolerant of misspellings |
Results & Business Impact
Lower total cost of ownership
Total cost of ownership fell by 25%, primarily by replacing a legacy setup with high licensing, customization and maintenance costs.
Higher conversion rate
Conversion rose by 30% in relative terms following the redesigned B2B shopping experience, built on buyer journey mapping, and the new Algolia NeuralSearch.
Fewer inventory data errors
Inventory data errors, including incorrect stock levels and items wrongly shown as out of stock, fell by 41% within three months after launch, following the real-time integration of commercetools with SAP S/4HANA.
A continued partnership
After the six-month implementation, Elogic Commerce continued maintaining the commercetools platform and supporting Enzio's ecommerce operations.
Operational visibility
Product, customer, order and inventory data now flow between SAP and the storefront in real time, giving the team consistent information on availability, orders, invoices and shipping and reducing manual coordination.
Capabilities Demonstrated
01
Digital transformation consulting and roadmap creation
02
Replatforming to commercetools within a composable, MACH-oriented architecture
03
Real-time SAP S/4HANA integration
04
B2B UX design based on buyer journey mapping
05
AI-powered search with Algolia NeuralSearch
06
Ongoing platform maintenance
When This Solution Is a Good Fit
A consulting-led replatforming to a composable architecture makes sense when a manufacturer is at an early stage of digital maturity, its legacy system is costly to change and its ERP data is not connected to ecommerce. It works best when discovery and a roadmap come first, and stakeholders are interviewed early and included throughout.
It is generally not the right fit for companies with a small catalog and simple processes, where a composable architecture adds more complexity than value and an all-in-one platform is usually enough.
Planning an Ecommerce Transformation?
Elogic Commerce can build your digital transformation roadmap, replatform your store and integrate your ERP. Contact us to discuss your project.