Wexon

No ecommerce store can afford to run as a simple online catalog. They will just lose customers to a bad user experience. That’s why Wexon opted for a brand new Magento 2 website. Thanks to a sleek web design developed from scratch, B2B customers can now interact with the website, create accounts, place orders both online and offline. Meanwhile, the company has gotten more space for innovation and can keep improving the online shopping experience with more features.

To improve data accuracy and simplify B2B shopping, Wexon requested Epicor Magento 2 integration via an Epicor Commerce Connect (ECC). Being the 2nd installation of ECC known in Europe, the integration wasn’t easy to implement but was worth the effort. <br>

→ Transparent data flow increased employee efficiency. Epicor ERP communicates both with the Magento storefront and the PIM system. All the product info (names, descriptions, prices, the number of SKUs, etc.) remains up-to-date, and the ecommerce team saves time on manual data entry.
→ Users have control over their order history. The customers can access their personal page and find their order history — placed online or via traditional methods — in a comprehensive dashboard.
→ Flexible invoicing enhances Wexon’s sales. Epicor credit limit functionality allows customers to buy a product without any upfront payments.
→ Custom pricing signals a personalized approach to each B2B customer. Thanks to the custom price lists feature in ECC, all registered and logged-in users can buy products at their own price. There’s no need to request quotes and/or contact support to make a purchase.

To fulfill the potential of the ecommerce website and its integrations, Wexon took advantage of professional B2B consulting services. The company’s custom 1C-based PIM software, and Elogic supported its implementation at all stages of the project.
Besides, we have configured Wexon’s on-premise server environment — all remotely! — and set firewalls to follow server productivity best practices.

To help the brand stay discoverable and visible online, we’ve made Wexon website load lightning fast. The Varnish cache, PageSpeed module, and Redis for session management were all configured to optimize website speed. Advanced JS Bundling extension minimized the page size and provided the speed improvements that Wexon store needed.
On top of that, Elogic has created a unique product and category tree — including the keywords and internal links, of course — for smooth navigation on the website.

Now, Wexon marketers can track stats for the company sales, customers, and catalogs. They can analyze user behavior and make more informed decisions on personalization and marketing campaigns in progress.