Wexon

Magento 2 store development & third-party integrations

5 months of work

Industrial automation

Finland

Developing a Magento 2 store for a Finnish-based technical components specialist, integrating Epicor ERP and a custom PIM, and optimizing website speed

What we did
1
Magento 2 store development

No ecommerce store can afford to run as a simple online catalog. They will just lose customers to a bad user experience. That’s why Wexon opted for a brand new Magento 2 website. Thanks to a sleek web design developed from scratch, B2B customers can now interact with the website, create accounts, place orders both online and offline. Meanwhile, the company has gotten more space for innovation and can keep improving the online shopping experience with more features.

2
PIM & Epicor ERP integration

To improve data accuracy and simplify B2B shopping, Wexon requested Epicor Magento 2 integration via an Epicor Commerce Connect (ECC). Being the 2nd installation of ECC known in Europe, the integration wasn’t easy to implement but was worth the effort.

→ Transparent data flow increased employee efficiency. Epicor ERP communicates both with the Magento storefront and the PIM system. All the product info (names, descriptions, prices, the number of SKUs, etc.) remains up-to-date, and the ecommerce team saves time on manual data entry.
→ Users have control over their order history. The customers can access their personal page and find their order history — placed online or via traditional methods — in a comprehensive dashboard.
→ Flexible invoicing enhances Wexon’s sales. Epicor credit limit functionality allows customers to buy a product without any upfront payments.
→ Custom pricing signals a personalized approach to each B2B customer. Thanks to the custom price lists feature in ECC, all registered and logged-in users can buy products at their own price. There’s no need to request quotes and/or contact support to make a purchase.

3
B2B ecommerce consulting

To fulfill the potential of the ecommerce website and its integrations, Wexon took advantage of professional B2B consulting services. The company’s custom 1C-based PIM software, and Elogic supported its implementation at all stages of the project. Besides, we have configured Wexon’s on-premise server environment — all remotely! — and set firewalls to follow server productivity best practices.

4
SEO settings & speed optimization

To help the brand stay discoverable and visible online, we’ve made Wexon website load lightning fast. The Varnish cache, PageSpeed module, and Redis for session management were all configured to optimize website speed. Advanced JS Bundling extension minimized the page size and provided the speed improvements that Wexon store needed. On top of that, Elogic has created a unique product and category tree — including the keywords and internal links, of course — for smooth navigation on the website.

5
Integration with Google Analytics

Now, Wexon marketers can track stats for the company sales, customers, and catalogs. They can analyze user behavior and make more informed decisions on personalization and marketing campaigns in progress.

The backstory

Wexon is a Finnish-based B2B technical component specialist operating in Russia, Estonia, Latvia, Lithuania, Belarus, Ukraine, and Kazakhstan. Founded in 1974, the company takes pride in its long-standing expertise and reputation in the field of industrial automation. The company experts sift through the world’s leading manufacturers of tech supplies, like ATEX-approved products for potentially explosive atmospheres and digital fieldbus solutions, to bring the highest-quality products to its B2B customers.

 

“The components are useless if the right component doesn’t end up in the right place. That’s why we have our experts,” state the company owners on their website. The goal is to provide Wexon customers with a professional and knowledgeable service from the component design to their implementation.

 

For decades, the brand stayed a trusted player on the market and invested in unique customer relationships. Now, it was time to upgrade the game and revamp Wexon website to optimize ecommerce team efficiency and provide even better solutions for their customers.

Key technologies
We helped Wexon build a brand new store on Magento 2 Commerce and integrate it with the world’s leading Epicor ERP system

Wexon & Elogic collaboration marked a new chapter in the story of the B2B company. The brand went from a simple online catalog to an interactive store where the users can register, log in, receive custom prices, and smoothly make purchases as if they were shopping B2C.

 

Thanks to the Epicor ERP integration, the company has optimized its employee efficiency and delivers an excellent shopping experience. Transparent data flow between an ERP, a custom PIM, and Magento storefront cuts time-to-market because all the product info and attributes are collected and stored in the same place. 

 

Customers also get the history of their purchases in the palm of their hand. Epicor Commerce Connect (ECC) provides a comprehensive order feed & dashboard for them to view the order history, past payments, number of SKUs, and other stats. B2B shopping with Wexon has never been easier! Even if a customer places an order offline (via the phone or in-store), they still see those orders once they log in to the website. Users also enjoy the added feature of credit limit, allowing them to make a purchase without the actual transaction.

 

A secure and lightning-fast website now reflects the service of Wexon. The users know they can safely complete financial transactions on the website with no risk of downtimes and credit card frauds. 

 

As we have delivered the project with 94% accuracy with no overhead costs, Wexon has decided to continue partnering with us for ecommerce support & maintenance. As we measure results, we hope to introduce new innovative features, make shop management even easier, and optimize the B2B customer journey.

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