Before Whola turned to us at Elogic, its page loaded from 12 to 20 seconds — something no user and search engine would tolerate. We detected the website pain points and bottlenecks, audited and rewrote the code, and stabilized the server environment (transferred the Whola marketplace to AWS cloud). The result was impressive: the website performance improved fivefold, and the page loaded in less than 3 seconds. In a month since the start of the project, the marketplace was stable and ready to accept the clients.
The backstory
Whola is an Australian B2B apparel & fashion platform that collates some best fast-to-market fashion brands for 2,500+ retailers to access instantly. Alice Fitch, a co-founder of Whola and an expert in fashion wholesale with 10 years experience, had noted all the unnecessary amount of work involved to complete wholesale purchases. This idea drove her to set up a disruptive fashion B2B platform in 2020 that grew into a successful project in only a year.
The mission of the brand is to make buying easier, which was impossible to fulfill without a properly functioning website. When the brand turned to Elogic in mid-November 2020, the website page loading speed varied between a stalling 12 and 20 seconds. The retailer spent fortunes on a server environment that wouldn’t resolve the actual problems causing performance bottlenecks. The website also experienced some invoicing issues and lacked user-friendly functionality.
It was time to act and optimize. And that’s how the Whola & Elogic story began.
