Saudi Coffee Roasters

Before the Client turned to us at Elogic, their website looked as if it could use a cup of coffee itself. It was quite limited when it came to SEO capabilities, product types, and payment methods. After a series of ecommerce consultations, we suggested the brand to replatform from Shopify to Adobe Commerce, which offers more flexibility in terms of building something custom and unique. 

The Elogic team developed the store from scratch, migrated all customer & order info, and added the following functionalities:

→ A wholesale platform: the brand preserved the domain it has for its B2C website but added a B2B portal with returning customer login, different pricing policies, and discount systems, among others.

→ Virtual products: besides physical coffee products, a shopper can purchase offline and online coffee roasting workshops choosing a specific day and time.

→ Reward points: each time a registered user places an order, they earn reward points that can be later spent on future purchases.

→ Customized search: to optimize ecommerce search bar conversions, our Client enabled the autosuggest function which shows relevant products as soon as a user starts typing in a search bar.

→ Saving groups: users can buy products in bundles and pay less.

Having mapped the Client’s user story and analyzed their business model, we came up with a completely new design for all website pages. Product pages now show a full product description, coffee roast level, hexagon flavor definer, and customer reviews. A user can take a quiz to find their perfect coffee, and a one-step checkout allows shoppers to complete purchases fast. Plus, the website was localized in two languages — in Arabic and in English. 

The Client also got their marketing powered up. The integrated Google Tag Manager provides advanced ecommerce analytics and valuable insights that the brand uses for their paid ads, email campaigns, and higher SERP rankings. Besides, Google Maps integration at checkout resolved one of the greatest issues in the Middle East: location tracking. The shoppers can make a choice to either enter their address manually, or drop a pin on the map, or allow access to their current location.

The Client had many more payment methods integrated, which reduced their cart abandonment rate and sped up the purchasing process. In addition to credit cards and cash on delivery, Elogic added PayFort (aka Amazon Payment Services), Apple Pay. Now, 90% of all orders the Client receives come from mobile devices. Shoppers can also take advantage of the buy now, pay later (BNPL) model and have all their preferred payment methods at hand.

Final design touches and extended functionalities added extra value to both the business and the customer: 

→ A shopper can unlock free delivery options once they buy a certain number of items. A progress bar appears on the checkout page and increases the average order value (AOV). 

→ Integration with Unifonic has enabled registered customers to log in securely with a one-time password (OTP). 

→ Invoices for B2B buyers are also customized and show a QR code that leads to a real physical document. 

→ We also resolved the problem of PDF generation in Arabic. Since native Magento doesn’t read PDF documents written from right to left as it is in the Arabic language, the Elogic team built a custom library specifically for this case.

→ Customer return portal leads to a smooth user experience, and shoppers can go through reviews with advanced filters to get a better idea of the brand products.

• Omnisend
• PayFort
• SAMSA
• Odoo ERP