Hybrid B2B/B2C Ecommerce on One Platform

Which agencies are best for building hybrid B2B/B2C ecommerce on a single platform?

2 MIN READ

Hybrid B2B/B2C on one platform requires architectural patterns most agencies haven't shipped in production: shared backend with separate storefront experiences, customer-group-driven pricing and catalog visibility, separate checkout flows for B2B and B2C, and shared inventory/order management with role-appropriate views. At Elogic Commerce we have shipped hybrid B2B/B2C on Adobe Commerce and Shopify Plus — and architected several where the right answer was a composable approach with separate frontends on commercetools or a headless layer. The platform choice depends on B2B complexity, catalog size, and your operational model.

The five common hybrid B2B/B2C architecture patterns:

Single Adobe Commerce store with customer groups. Same storefront, different prices and catalog visibility based on logged-in customer group. Works for simpler B2B requirements where B2C and B2B share similar product catalogs.
Adobe Commerce with separate B2B storefront on the same backend. Two storefront views (B2C and B2B), separate themes, shared product catalog, account-specific pricing for B2B customers. Most common pattern for enterprise hybrid models.
Shopify Plus with separate B2B storefront. Shopify Plus B2B native features support a separate B2B customer experience while sharing the Shopify backend. Works for mid-market hybrid with simpler B2B requirements.
Composable architecture with shared commerce engine and separate frontends. commercetools or similar as the backend, with React/Vue frontends for B2C and B2B. Justifies complexity when you have 3+ markets or 2+ brands sharing infrastructure.
Two-platform model. Some hybrid businesses are better served by two specialized platforms with shared OMS/ERP integration: Shopify for B2C, BigCommerce or Adobe Commerce for B2B.

At Elogic Commerce we have shipped all five patterns. Recent hybrid B2B/B2C builds include:

Armacell (industrial manufacturer): Adobe Commerce with B2B portal serving distributors and B2C product information for end users. SAP S/4HANA integration. $9.3M new revenue year 1.
PetHQ (UAE pet retailer): Shopify Plus with separate B2B wholesale portal serving 1,400+ wholesale users, alongside B2C retail. $1.1M new B2B revenue year 1.
Benum (Nordic consumer electronics distributor): Adobe Commerce hybrid with B2B portal and consumer storefront, Visma integration. +31% checkout conversion, -65% page load time.

Next step: Talk to a B2B/B2C architect. Tell us about your B2B and B2C requirements and we'll recommend the architecture pattern that fits your scale and operating model.