What is Responsive Design?


Responsive Design

Responsive web design is an approach in web design with an objective to create web pages that render well on various devices and screen sizes.  Using flexible images, flexible layouts, and cascading online stores and website owners can create and design pages, which adapt to the user’s behavior. For example, if you are viewing a page on a smartphone and change the orientation from vertical to horizontal, the page will automatically adjust to this change and display the material correctly in horizontal mode. Еhe same process occurs when viewing web pages on a desktop: if you switch from full-screen mode to the windowed mode, the page will be displayed in a changed format.

Responsive web design is a suitable and cost-effective solution for many businesses. Sellers and merchants can invest in adapting their web pages for portable devices and browsers instead of building an application from scratch for each platform, which involves more expenses and developers.

Pros and cons of responsive design

Since 2013 enterprises have been actively adopting a responsive design approach for their web pages to create a better user experience on mobile platforms. As for today, there are pros and cons of this practice that are as follows:


Better user experience. Thanks to the responsive web design, many websites now have both desktop and mobile versions which expands the number of opportunities and allows users to interact with a webpage hassle-free on any device.

Cost reduction: It only takes two sets of design renderings for the responsive web interface based on the desktop, tablets, and smartphones and such design doesn’t require a lot of expenses on post-maintenance in comparison with developing an application. As an example, check out how much Magento ecommerce website redesign will cost you.

SEO friendly. Responsive web design allows you to gain combined traffic from both desktop and mobile users. SEO strategy won’t be affected by users using different platforms and users will get the same search results. 


Bad compatibility for older browser versions.  Responsive web design is developed in accordance with certain versions of web browsers, which means that if users are using an older version of the browser, the user experience may be different. For example, Internet Explorer 8 isn’t fully compatible with responsive web design.

Slower loading time. Some components of responsive websites can load slower. For example, rescaled images take more time to load.

Time-consuming in terms of a redesign. If a company plans to redesign an old existing website, it might take even more time than to build it from scratch. That’s why companies, especially in the ecommerce area, are now partnering with platforms to reduce time and costs for website design. For example, you can read our article on Magento Website Design.


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10 Best Ecommerce Website Design To Learn From

What Are the Must-have Features of Ecommerce Website Design? 

Mobile Ecommerce Design: A Guide on How to Optimize Your Website for Mobile

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