Before the Client turned to us at Elogic, their website looked as if it could use a cup of coffee itself. It was quite limited when it came to SEO capabilities, product types, and payment methods. After a series of ecommerce consultations, we suggested the brand to replatform from Shopify to Adobe Commerce, which offers more flexibility in terms of building something custom and unique.
The Elogic team developed the store from scratch, migrated all customer & order info, and added the following functionalities:
→ A wholesale platform: the brand preserved the domain it has for its B2C website but added a B2B portal with returning customer login, different pricing policies, and discount systems, among others.
→ Virtual products: besides physical coffee products, a shopper can purchase offline and online coffee roasting workshops choosing a specific day and time.
→ Reward points: each time a registered user places an order, they earn reward points that can be later spent on future purchases.
→ Customized search: to optimize ecommerce search bar conversions, our Client enabled the autosuggest function which shows relevant products as soon as a user starts typing in a search bar.
→ Saving groups: users can buy products in bundles and pay less.