The age of paper catalogs is far gone. B2B buyers want to find complex products easily, just like in B2C, using an intuitive website with relevant search results and product content. That’s why building a Magento 2 website from scratch was a no-brainer for SoloTop. Easy-to-navigate user interface localized into Finnish now allows B2B clients to find whatever machinery and equipment they are looking for, log in to their personal accounts, and see special pricing and product availability.
SoloTop Oy is a Finnish manufacturer of solutions for weighing, retail, food, and logistics industries. Founded in 1975, the company operates in the Nordic region of Europe and continuously improves its product development to establish their position both in retail and in wholesale. Just like its Wexon sister company, SoloTop acts as a technical consultant providing top-notch maintenance for its products in the food industry and offers technical support to big and small businesses.
To live up to the changing expectations of B2B customers and streamline its procurement management processes, SoloTop was looking for a reliable tech partner with prior experience implementing complex ecommerce solutions. Word of mouth brought them to Elogic.