• Adobe Commerce (Magento)
  • Shopify Plus
  • Bigcommerce
  • Salesforce
  • SAP
  • Commercetools
  • Development
  • Migration
  • Dedicated Team
  • Integration
  • Optimization
  • Support & Outsourcing

Why invest in custom ecommerce development?

Custom isn’t for everyone. But there’s no way an off-the-shelf, low-code solution can help you stand out and deliver unique online shopping experiences. Here are the benefits of going custom:

Full control over your website

Build the design and functionality you need, whenever you need it. Regain control over your store performance and security, without depending on a third-party hosting environment.

Strong brand identity

Because you’re no longer tied to a specific platform, your web or app might actually reflect your brand culture, values, and uniqueness. Make a powerful first impression with a custom design.

Easy scaling

SaaS limits innovation. With custom, you can integrate third-party additional systems on the go and experiment with trending approaches like composable commerce or microservices.

Personalized customer experiences

Thinking your customers would love the AR/VR product visualization? Or AI recommendations? A custom system architecture will allow you to personalize user experiences just the way you like.

Custom ordering processes

Selling B2B technical components isn’t the same as selling shoes. If your business involves complex ordering, with specific quotes and pricing rules, your ecommerce solution must be custom.

Business process automation

Reduce the risk of human error and speed up transactions. With custom, you can smoothly integrate the most complex third-party systems, saving you time, money, and resources.

Not sure what exactly you need?

Drop us a message at Elogic explaining your business case and we’ll get back to you offering a free ecommerce consultation.

Ecommerce platforms Elogic works with

Adobe Commerce

Salesforce Commerce Cloud

commercetools

SAP Commerce Cloud

BigCommerce Enterprise

Shopify Plus

Adobe Commerce

Magento

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Unmatched flexibility for B2B customization. Build complex workflows, integrate seamlessly with ERPs, and create unique customer experiences. However, it requires more development expertise.

Salesforce Commerce Cloud

Demandware

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Robust B2B functionalities like complex order management, multi-channel selling, and global capabilities. It’s ideal for large enterprises with many operations but comes with a higher price tag.

commercetools

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A headless architecture allows you to build a B2B storefront completely independent of the platform. Enjoy flexibility for complex integrations and implementations, but be ready to pay for development.

SAP Commerce Cloud

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A vast enterprise ecosystem designed to integrate seamlessly with other SAP products, it’s ideal for businesses already invested in the SAP suite and looking for a tightly integrated B2B solution.

BigCommerce Enterprise

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A scalable B2B solution with features like tiered pricing, custom catalogs, and built-in workflows. It’s a cost-effective option for mid-sized businesses looking for a user-friendly platform.

Shopify Plus

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A user-friendly interface with robust B2B features like custom pricing, volume discounts, and self-service portals. It’s ideal for businesses seeking a quick and manageable B2B solution.

Our custom ecommerce website development process

Since 2009, Elogic has been building custom stores on open-source platforms like Magento/Adobe Commerce and established a proven process.

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Here’s what your project will look like once you partner with our custom ecommerce website development company:
STEP 1
Planning and discovery workshops
Once you’ve reached out to us and signed the papers, we schedule a series of calls to get to know you better. Business analysts gather business requirements, talk to stakeholders, collect data to mitigate risks and plan your project to every tiny detail.
STEP 2
Wireframing
Based on the collected data, we map out the structure and functionality of each page and screen. With all the mockups ready, you can see the logic behind your ecommerce store and optimize user behavior.
STEP 3
Prototyping
At this stage, you get the exact look and feel of your custom ecommerce website. We will turn design prototypes into an interactive demo so that you see how your website or an app responds to clicks, taps, swipes, and scrolls.
STEP 4
Development
This is the actual coding part. The design prototype is passed on to programmers to code your web/app functionalities and integrate third-party tools, like CMS, ERP, POS, and CRM, into your custom ecommerce.
STEP 5
Testing and analysis
Custom ecommerce web development doesn’t end with just coding. A team of QA testers makes sure your app or website has no bugs, your checkout is fast, and any user gets the shopping experience you wanted them to have.
STEP 6
Launch and ongoing support
Congrats, you’ve built your own custom website and your customers are pouring in! Now the key is to keep your app or website secure, scale operations, and innovate customer experience with new features.

What about a glimpse at your perspectives?

Talk to an ecommerce expert and clear your doubts – the first call is free!

Why partner with Elogic?

360-degree ecommerce experience

The Elogic team has over 200 ecommerce specialists who have gained hands-on experience on the most complex custom development projects. And we’re happy to share our expertise with you at all stages of the project.

17+ years of experience (from 2009)

Over the years, we have seen the changes in the ecommerce marketplace and evolved with it. Having built over 500 custom websites, Elogic sets the highest delivery standards and has won the trust of hundreds of clients globally.

Cross-functional teams

Business analysts, UI/UX designers, and developers all work together to build the solution that meets your needs. We proactively address issues, which prevents you from project inefficiencies and cost overheads.

Trusted by world-leading businesses

Hanes Brands Inc
Accenture
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Benum

What our clients are saying

APPAREL & FASHION
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Alice Fitch Founder & CEO

“You guys are absolutely part of our team, and each of us takes responsibility for our parts in making the magic happen.”

GLASSWARE
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Virginie De Andrea Digital Communications Specialist

“We can always be in touch. It’s easy to get in touch with you guys, and I think the projects run smoothly”

APPAREL & FASHION
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Chris Philbrick Marketing Director

“You guys are always a partner who is willing to work through problems with us, and help us identify those problems and find the best solution for it”

Share your vision

Let’s discuss the specifics, needs, and aspirations of your business. We can then pick a type of service and model of collaboration that will maximize your business results on an individual level.

Ready to schedule an appointment? Book your meeting directly

Ready to chat?

Reach out to receive a free consultation and entrust your IT initiative to a company that will help you to manifest your vision and business approach into an ever-growing and adaptable business.

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    Custom ecommerce development FAQs

    We combine platform-grade delivery with verified ecosystem signals: you can validate Elogic in Shopify’s official Partner Directory, and Elogic is also a Bronze Adobe Solution Partner with Adobe Commerce specialization in EMEA, which Adobe describes as demonstrating real-world competence through successful implementations.

    Most “custom ecommerce” is best delivered as a tailored solution on top of proven platforms or composable architecture, and Elogic positions both options: custom builds and composable/headless approaches, plus delivery on platforms like Adobe Commerce, Shopify Plus, BigCommerce Enterprise, Salesforce Commerce Cloud, commercetools, and SAP Commerce Cloud.

    We follow a structured flow: discovery workshops, wireframing, prototyping, development with third-party integrations (CMS/ERP/POS/CRM), QA/testing focused on bug-free and fast checkout, then launch with ongoing support so the store remains secure and scalable.

    QA is built into the delivery lifecycle, with dedicated testing and validation to ensure there are no critical defects and that key journeys (especially checkout) perform as expected; Elogic also publishes a quality policy that emphasizes meeting stakeholder requirements, proactive modernization, and developer certification as part of quality objectives.

    Timeline is driven by discovery depth, UX complexity, integration count, and how much is truly “bespoke”; we reduce schedule risk by validating early via wireframes and clickable prototypes, then gating launch on QA readiness rather than calendar dates.

    Choose custom when you need differentiated UX, complex ordering or pricing logic, deep system integrations, or tighter control over performance and security than typical low-code/SaaS setups can provide—exactly the scenarios highlighted on this page (custom flows, automation, integrations, and advanced personalization).

    We start with planning and discovery workshops to clarify business requirements, risks, and constraints, then translate them into a solution architecture that fits your growth goals, integration landscape, and speed-to-market needs; this page explicitly outlines discovery first and offers composable commerce when flexibility and decoupling are priorities.

    We treat integrations as part of the core solution design (not “later”), map data flows early, and implement/verify them during development and QA so ordering, inventory, customer data, and operations remain consistent end-to-end.

    We estimate after discovery, when scope, integrations, UX depth, and non-functional requirements (performance, security, stability) are clear; your estimate should separate build scope from ongoing support, and make explicit what’s included for QA, launch readiness, and post-launch stabilization.

    This page positions ongoing feature development and maintenance as part of the service, meaning you can keep improving CX, scaling operations, and staying secure after release instead of treating launch as the finish line.

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