Customer Experience Design Services

CX design aligns your entire buying journey across touchpoints, not just the interface. UI is how your store looks, UX is how it works, and CX is how it sells by reducing friction, strengthening trust, and improving the end-to-end path from discovery to repeat purchase.

A CX audit identifies broken or missing touchpoints, journey drop-offs, and personalization gaps using data and research, then turns findings into a prioritized CX improvement roadmap with clear actions tied to revenue-critical journeys.

CX optimization improves clarity, speed, and confidence across shopping and post-purchase flows, which typically increases conversion rate, raises repeat purchase and retention, improves customer lifetime value, and reduces acquisition and support costs by removing avoidable friction.

Timelines depend on scope and complexity. Targeted improvements can be delivered quickly, while broader journey overhauls may take several months, and we align the plan to your priorities, dependencies, and release cadence.

Yes. The journeys and touchpoints differ, but the same principles apply: understand customer needs, remove friction, support the right decision-making paths, and design role-appropriate experiences for different audiences and buying processes.

We do both. We can run a CX audit and strategy, design the new experience, implement changes with developers and solution architects, and then support and maintain improvements post-launch to keep performance and conversion stable over time.

We analyze customer behavior and funnel performance to find friction points and opportunities, validate hypotheses through testing, and measure outcomes after changes are released so decisions are driven by evidence rather than opinions.

We define goals, conduct research, create wireframes, build interactive prototypes, implement improvements through development, and validate results through testing and analysis to ensure the changes achieve the intended impact.

We track KPIs such as conversion rate, customer effort score, customer satisfaction, net promoter score, customer lifetime value, acquisition cost, retention, and revenue, comparing baseline versus post-release performance to confirm impact.