• Adobe Commerce (Magento)
  • Shopify Plus
  • Bigcommerce
  • Salesforce
  • SAP
  • Commercetools
  • Development
  • Migration
  • Dedicated Team
  • Integration
  • Optimization
  • Support & Outsourcing

Why Investing in Ecommerce UI/UX Design Is Vital

Fierce competition in today’s ecommerce arena simply forbids poor or neglected web design. Even a high-quality user experience isn’t always enough to hit the spot in the market. A stand-out solution must not only appeal to aesthetics but smoothly tie up all the content, features, and interactions.
This harmony can be achieved only through a dedicated approach to UI/UX web design, which gives you the following benefits.

Walk in their shoes

The best user experience is the most intuitive. You have to walk the path designed for your audience a thousand times — the fewer stumbles – the higher the conversion rate.

Enhancing brand loyalty

A well-crafted UI/UX fosters a deeper emotional connection with the brand that can turn first-time users into loyal customers, ensuring long-term engagement and repeat business.

User-centric narrative arc

Think of design as a storytelling device. Instead of a linear plot, the user’s journey is bent into an “arc” with inciting incident, tension rising to the climax, and then falling to resolution.

Boosting conversion rates

Smooth UI/UX lets the user slide down the funnel avoiding obstacles like a checkout process with too many steps or myopic recommendation algorithm.

Sharpening competitive edge

Pre-symbolic brand communication gains an invaluable position in the user’s perception. It gives you the chance to be the one they choose.

Stepping up customer satisfaction

Your NPS, CSAT, and other indices grow dramatically with a well-integrated, smoothly-performing UI/UX.

UI/UX Design Projects We Completed

Over 500 happy clients have already leveraged the Elogic’s experience to level up their retail game. You can be one of them!

Our Experts

Elogic’s high-profile CX specialists will forge an e-commerce UI/UX design that echoes financial parameters eloquently.

Natalia Shcherbatiuk

UX/UI Designer, Illustrator, and Graphic Designer with 6+ years of experience in the niche

Ivanka Pop

Business Analyst specializing in CX enhancement and business process optimization

Anastasiia Vyshnevska

UX/UI Designer proficient in creating functional and appealing site design

How We Deliver

Implementing an up-to-date UX/UI design is a complex procedure that relies on a detailed customer journey map and close cooperation between the development team (with a business analyst) and a client. Every screen and button comes to life as a mockup which is then expanded by our seasoned UI/UX ecommerce designers.

STEP 1
Identifying goals
To obtain a desirable result, we must know what we are heading for. That is why we begin by coming to grips with client requirements and setting up straightforward objectives to be fulfilled as KPIs.
STEP 2
Research
Here, we conduct an in-depth analysis of the competition in the niche and the target audience our customer aims to cater to. Then, after assessing the client’s priorities and financial benchmarks, we can devise strategies for attracting the relevant audience and leading them down the conversion funnel.
STEP 3
Wireframing
Having a preliminarily outlined customer journey map at our fingertips, we create a website layout scheme that reflects the hierarchy of information on the screen, indicating all elements it will contain.
STEP 4
Prototyping
Then, we build a clickable prototype as an interactive demonstration of the future design that will undergo usability and functionality checkups. If any inadequacies are spotted, they are dealt with at once.
STEP 5
Development
Once the UX of the prototype is approved, we move on to the actual design phase. At this stage, all prototype features are enhanced and upgraded to become full-fledged elements of the ecommerce site.
STEP 6
Testing and analysis
When we have a finished product on our table, we submit it for qualitative (observing user behavior, why do they behave like that) and quantitative (gaining insights from detected trends and patterns) usability testing. Then, all relevant data are collected and analyzed to identify areas for improvement. If these are exposed, we introduce the necessary changes.

Hire qualified and certified ecommerce UI/UX design experts

Build an engaging e-store that will impress its visitors with a delightful customer experience.

Why Partner with Elogic

Today’s UI/UX design market is full of IT vendors that offer their services to potential customers. What makes Elogic Commerce stand out among the rest?

17+ years of presence (from 2009)

17+ years of presence in the ecommerce realm, during which we have delivered over 500 first-rate projects, enabling our clients to increase their clientele and enhance ROI.

A team of 200+ professionals

A team of 200+ certified UI/UX designers, business analysts, and developers who practice a customer-centric approach and can produce flexible solutions with a view to your business growth.

Broad tech stack roster

Our experts are competent in, including such ecommerce platforms as Magento, Adobe Commerce, Salesforce Commerce, BigCommerce, and Shopify.

Trusted by World-Leading Businesses

Hanes brands
Vertu
Philips
Vodafone
Accenture
Siemens
buff-logo
HP

Let’s talk

Whatever concept you have in mind, we have an idea or two on how to implement it within the existing budget and timeframe as efficient as possible. Consider us your one-stop, platform-agnostic software partner.

Ready to schedule an appointment? Book your meeting directly

Ready to chat?

Reach out to receive a free consultation and entrust your IT initiative to a company that will help you to manifest your vision and business approach into an ever-growing and adaptable business.

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    Frequently asked questions

    We’re an ecommerce-focused team that designs conversion-ready storefront experiences using a data-driven process (research, journey mapping, prototyping, usability validation, and QA), with specialists who understand how UX decisions affect revenue-critical flows like search, PDP, cart, and checkout.

    You’ll receive a complete design package ready for development: UX research insights, customer journey and key flows, information architecture, wireframes, clickable prototypes, high-fidelity UI screens, a reusable component system, and developer handoff specs so implementation stays consistent and efficient.

    We base design decisions on evidence from analytics, user behavior signals, and structured usability testing of clickable prototypes, then refine flows until they are clearer, faster, and easier to complete—especially on mobile, where most conversion losses happen.

    Yes. We design interfaces with accessibility best practices in mind, focusing on clear structure, readable typography, keyboard-friendly interactions, and consistent component behavior so the storefront is usable for a broader audience and more resilient to UX edge cases.

    Timelines depend on scope and number of templates and flows, but we typically start with a focused discovery and prototype phase, then expand into full UI design and handoff in structured iterations so you can review progress and make decisions quickly.

    Ecommerce UI/UX design combines interface design (layout, typography, components, visual hierarchy) with experience design (information architecture, interaction logic, navigation, trust signals, and friction removal) to help shoppers discover products faster, make decisions with confidence, and complete checkout with fewer drop-offs.

    Yes. We can run an audit of your current storefront, identify the highest-impact friction points, and redesign the priority templates and flows (navigation, PLP, PDP, cart, checkout, account) to improve conversion and usability while keeping what already works.

    Yes. We design mobile-first experiences with performance-aware layouts and interactions, keeping UI systems lightweight and practical for fast implementation so your storefront remains responsive, stable, and scalable across devices.

    We collaborate closely with delivery teams, provide clear specs and component states, and support iterative reviews during development so the implemented storefront matches the approved UX and UI and stays consistent across templates and breakpoints.

    Yes. We can stay involved through QA validation, conversion rate optimization, and post-launch iterations to keep improving the experience based on real customer behavior and business goals.

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