• Adobe Commerce (Magento)
  • Shopify Plus
  • Bigcommerce
  • Salesforce
  • SAP
  • Commercetools
  • Development
  • Migration
  • Dedicated Team
  • Integration
  • Optimization
  • Support & Outsourcing

Ecommerce discovery and
planning services we offer

Discover your product’s main idea, specifications, purpose, and target audience. Learn the steps for building a commercially successful website and how long it will take to hit the market.

Basic analysis

Our knowledgeable team will conduct a basic audit of your business needs, functional requirements, and potential solutions, with alternatives depending on your business circumstances.

Complete discovery
and planning

You will receive a work breakdown structure, scope of work, user journey map, project timeline, staff planning, and other technical documents.

Full package with
supervision

We will prepare a full documentation pack and supervise the development company to ensure everything is delivered well and on time for you and your project.

Find out how your brand can benefit from
our ecommerce discovery and planning company.

TALK TO AN EXPERT

Why you need it


Understand your stakeholders

You can learn the needs and wants of everyone involved in your marketplace. This includes your buyers and sellers, administrators, and any third parties.


Market research

It’s easy to make whatever, but making something that stands out requires you to know what’s on the market already. Our team will help identify your main competitors, their features, and opportunities to become unique.


Features and functions

With knowledge of your stakeholders’ needs, you can define the features and functionality they will likely require. Clearly defining them will help you focus on building a marketplace that your users adore.


Technical feasibility

It’s better to be aware of the potential technical challenges early. That way, you’ll be able to timely address any security, scalability, compliance, or other technical concerns.


Budget and timeline planning

Knowing how much money and time the project will take will help you make an informed decision on resource allocation and vendor choice.


Risk mitigation

You can’t predict all the challenges you may encounter. However, Elogic can help you pinpoint the vast majority of them, be they technical issues, logistic challenges, or regulatory concerns.

Our Process

  • Analysis of your business
  • Unique sales proposition
  • Define buyer personas
  • Existing status
  • Deep competitor analysis
  • Tech solutions
  • Customer journey map
  • Scope of work
  • Roadmap and project plan
  • Testing strategy
  • Risk management plan
  • Budgeting and partition

Our Process

Analysis of your business

We discover your problems, solutions, and customer segments to gain a comprehensive understanding of your business’s challenges, potential solutions, and the most valuable customer segments for optimizing growth and revenue.

Unique sales proposition

Knowing your unique sales proposition helps you differentiate your product or service in the market and effectively communicate the distinct value it offers to potential customers.

Define buyer personas

Learn your target audience’s characteristics, preferences, and behavior, enabling you to tailor your marketing strategies and product offerings to better meet their needs and drive business growth.

Existing status

We will identify existing strengths and opportunities for you to capitalize on and weaknesses to shore up.

Deep competitor analysis

Know what your competitors are up to, thanks to our analytics team. Identify their strengths and weaknesses and formulate informed campaigns to dominate the market.

Tech solutions

Elogic will suggest suitable technological solutions and ecommerce platforms considering your business’s circumstances, including your tech stack, requirements, budget, deadlines, etc.

Customer journey map

A good customer journey map will help you visualize and analyze the entire customer experience, from initial awareness to post-purchase interactions, to identify pain points and opportunities for redesign.

Scope of work

Shaping a detailed functional scope of work, complete with architecture diagrams and process flows, to provide a clear and comprehensive blueprint for your project’s efficient planning, execution, and stakeholder communication.

Roadmap and project plan

Formulating a strategic roadmap and project plan that outlines every step in the process to provide a structured and organized framework for achieving long-term goals and helping teams stay on track.

Testing strategy

No product is perfect, but it doesn’t mean you don’t have to strive for perfection. A testing strategy exists to systematically plan and execute tests of your project’s quality, functionality, and performance.

Risk management plan

It’s better to be safe than sorry. A risk management plan will help you proactively identify, assess, and mitigate potential risks and uncertainties. It will help you minimize the impact of adverse events and maximize the chances of success by implementing effective risk mitigation strategies and contingency plans.

Budgeting and partition

Elogic follows the MVP approach, meaning we will budget and divide your project into manageable Aphases to roll out the product as soon as possible and continue building it from that point.

Ecommerce discovery and planning agency portfolio

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Learn how we see your product’s perspectives
with our ecommerce product discovery services.

Book a consultation

Why choose Elogic for ecommerce discovery services?

500+

marketplaces

Elogic has launched many successful marketplaces and tried all kinds of strategies. We know exactly what goes into developing a successful online store.

2009

On the market since

Our collective experience can be counted, but it would take a long time, and we’d much rather spend it and our creative energy to develop recommendations for your business.

200+

global ecommerce experts

We offer you the expertise of our developers and marketing experts, who mastered all ecommerce platforms and can advise you on any aspect of online commerce.

Let’s talk

Whatever concept you have in mind, we have an idea or two on how to implement it within the existing budget and timframe as efficient as possible. Consider us your one-stop, platform-agnostic software partner.

Ready to chat?

Reach out to receive a free consultation and entrust your IT initiative to a company that will help you to manifest your vision and business approach into an evergrowing and adaptable business.

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    Frequently asked questions

    If you have other questions which are not included in this list, please contact us. We’ll provide you with
    all the necessary information within one work day.

    At the end of discovery, you should have a decision-ready blueprint that another vendor could execute without guessing. That includes a target solution architecture with an integration map, an agreed scope and phased roadmap, a prioritized backlog with estimation ranges and assumptions, and a risk register covering security, data, SEO, migration, and operational continuity with mitigation plans. Your current page already positions discovery as producing artifacts like scope, user journeys, timelines, staffing plans, and other technical documents; the FAQ should make those outputs explicit and enterprise-auditable rather than “advice.”

    Discovery typically runs two to six weeks depending on integration complexity, data readiness, and stakeholder availability, but speed comes from structured workshops plus asynchronous validation rather than more meetings. Your side should plan for a business owner (P&L or ecommerce lead), operations/customer service representation, finance (especially for B2B terms), and an IT owner for ERP/integration decisions; without those voices, teams often “finish” discovery and then reopen decisions during build.

    Platform selection must be criteria-driven and documented, not preference-driven. The credible output is a decision matrix that ties requirements to platform capabilities and operating cost, identifies non-negotiables and acceptable constraints, and states why alternatives were rejected. To make this procurement-friendly, you should also document licensing and vendor dependencies at a high level, plus the delivery implications (time-to-market, skills, governance) of the chosen option.

    Integration risk is reduced by declaring a system of record per domain object (product, price, inventory, customer, order) and documenting contract behavior for each flow, including how failures are detected and resolved. Discovery should explicitly cover error handling expectations, reconciliation needs, monitoring/alerting requirements, and ownership during incidents so operations is not surprised after go-live.

    Yes, B2B discovery should be treated as a first-class track, because “B2B features” only work when they reflect how sales ops, finance, and fulfillment actually run. The output should describe account hierarchies, roles and permissions, approvals, contract pricing, payment terms, and any procurement mechanics such as PunchOut or EDI, as well as how customer service and sales-assisted ordering will operate.

    Discovery should include an early risk assessment that flags security, access control, audit logging, compliance expectations, and sensitive-data handling at the architecture level, because these issues cause the most expensive late-stage rework. It should also be explicit about what is not included unless you commission it, such as full penetration testing, full legal compliance reviews, or vendor contract negotiations; enterprise teams tend to assume these are included unless you state boundaries.

    Discovery stays bounded when deliverables, decision points, and acceptance criteria are defined at the start, and when the engagement is structured around closing decisions rather than producing more documents. A strong pattern is to time-box discovery, maintain a decision log, and end with a signed-off scope baseline plus an explicit list of open risks and “future phase” items.

    Paid discovery is often unnecessary when the scope is truly small and low-risk, with no migration and minimal integrations, and when stakeholders already agree on requirements and platform direction. In those cases, a short scoping sprint can produce a lean plan and confirm feasibility; the key is that you explicitly recommend the lightest viable approach rather than defaulting to a full package.

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