They say successful businesses begin with an idea. We say they all begin with functional and non-functional requirements for ecommerce websites.
Functional and non-functional requirements are the pillar of your project articulating your needs & wishes and specifying the task for your development team. You can start writing them down soon after issuing your RFP for ecommerce website to have a clear picture of your website by the time you choose a vendor.
All of our projects at Elogic start with a brief clarifying the client’s functional and non-functional requirements. Unless a client sends a list directly to us, we issue a document for them to fill out (see it as a downloadable bonus at the end of the article!). This way, we’re sure that we understand their business needs, while the client can adjust the project budget & scope and deliver positive shopping experiences on the website.
In this article, we’ll explain the difference between the functional and non-functional requirements and present a list of most common ones based on our clients’ real-life examples. We’ll also share some tips on how to organize the requirements and what they should look like.
The main difference between functional and non-functional requirements lies in their scope and purpose.
Functional requirements (FRs) are the what of your website. It is all about the functions and core operations of your e-store that enable a user to take actions on the website. They can be implemented as a single website feature and form the basis of the whole software development process.
Example: Add the following product filtering features to our home improvement webstore: price, popularity, power rate (Watt), heating area (m2), and usage (bathroom, kitchen, etc).
Non-functional requirements (NFRs) are the how of your website. Named quality attributes of a system, they form user experience and imply some global, abstract expectations from the product. Non-functional requirements may derive from a sum of functional requirements and are implemented as a sum of web features.
Example: Products should be easily found and have an appealing display on the website.
Insider tip: Tweaking and adjusting the requirements can change the scope and budget of your project. It’s not recommended to save on functional requirements that form the core of the project, so don’t be afraid to see many of them in your website specification document. But beware of adding up the non-functional requirements which will drive up the cost of your project.
If you can afford that — great! Your store will be a customer magnet delivering optimal user experience. If, on the other hand, you’re tight on budget, consider adding only the essential non-functional requirements that will satisfy your users. Ideally, you’ll want to find the golden mean between the functional and non-functional requirements for an ecommerce website and balance them bearing in mind your business goals and objectives.
Responsible for the system behavior, functional requirements can be very different depending on one’s business needs and niche. For instance, fashion websites usually allow some product attributes to be selected by the customer (e.g., color, size, etc.); travel companies may require a chatbot providing assistance to the user; luxury goods & jewelry brands need a zooming feature on a product detail page (PDP).
Here are a few must-have sets of functional requirements applicable to all ecommerce websites.
Indicate which third-party software you want to add to your new website. Or maybe you’re replatforming and wish to preserve the systems you’re using now. This requirement concerns both systems streamlining business operations (like ERP, CRM, PIM) and flexible payment gateways for your customers. Specifying a number of third-party integrations will make your ecommerce architecture structured and ready for your business scaling in the future.
FR #1 examples:
It’s no secret that mobile responsive apps bring more traffic to the website. According to Statista, the number of customer conversions on mobile devices has also reached those on desktops in the US. So investing into a mobile-responsive feature of your website can earn you more than a few bucks, plus loyal customers shopping from the comfort of their sofas.
Study your target audience and inquire about their devices. Specify how the position of the essential buttons and options on webpages should change for better shopping experience (insider tip: place the checkout button within your customer’s thumb’s reach, for most people prefer surfing the internet with only one hand from mobile devices). Your mobile-first functional requirement should be precise so as not to confuse the developers.
FR #2 example: PDP should be adapted to the screens of Apple iPhone 6s and above.
Your PDP will include various product characteristics, and the development agency should know about them to implement the corresponding features. Will the customer be able to choose a product size and color only? Do you use videos on a PDP? Will some product attributes appear in a menu (as in the mega-menu)? If possible, write out a list of all product attributes your website should have and hand it over to your developers.
Product attributes on our client’s PDP: size, dress length, quantity, and color. Source: Amsale.
FR #3 examples:
Your functional requirements should specify how the orders are processed in your store and whether this functionality should be optimized. In particular, indicate whether you want the customer to register to make a purchase or enable a guest checkout. List the order statuses you want to have (visible both to the customer and the store admin). Explain how you want to manage B2B orders. In short, try to be as detailed about your order & checkout flow functionalities as possible.
This is also the part where you mention your discount policy and the promocodes you provide in your store, if any. Whether they are to be handled at the checkout or directly on the PDP, you should include a separate functional requirement on them.
FR #4 examples:
Online presence goes alongside social media presence in ecommerce. Allowing a user to share your website’s content on social media leads to higher brand awareness and brings you closer to your present and potential customers. Research your target audience and identify their favorite social media networks. Let your consumers share products, blog posts, and inspirational pictures by adding a corresponding button to their website.
FR #5 examples:
We’re following the social sharing practice ourselves at Elogic. If you’re feeling generous (and a little smarter after reading this article), why not share it on social media!
As mentioned earlier, non-functional requirements articulate the quality attributes of the website that build positive user experience and optimal website performance. The Bible of business analysts — BABOK — distinguishes between NFRs for merchants (e.g. maintainability, scalability, reusability) and for users (e.g. usability, security, accessibility). In our opinion, they are all equally important at different stages of your business journey: as your store scales, your non-functional requirements may add up.
Here are some basic types of non-functional requirements that should make it to the website specification document of all ecommerce businesses.
No matter the size of your business, you want your website to be intuitive and easy-to-use. It takes about 0.05 seconds for users to figure out if your website is worth their time and attention. So you’ll definitely want to work on your homepage design, calls-to-action, and easy checkout to get past those milliseconds of doom. Website usability is also defined by
NFR #1 examples:
There are many factors at play when it comes to security; specifying this non-functional requirement means taking the first step to ecommerce fraud prevention.
NFR #2 examples:
If your goal is increasing your website traffic, performance should be the priority NFR in your specification document. This NFR is often found in briefs from large enterprises or websites with legacy architecture: they want their e-stores to load fast no matter the number of integrations and sales seasons. Set up the speed benchmark, a maximum number of SKUs to be added, or any other performance indicator suitable to your business. Don’t include third-party system delivery time, though; your developers can’t do much if a certain business operation depends on an API call to another database.
NFR #3 example: The website’s homepage should load in less than 4 seconds on iOS 10+, Safari on 4G.
It’s widely known that the tricky part of planning a business budget is accounting for the operational costs of business maintenance. Striving to make the website maintainable from the initial development phase means cutting the time and cost to identify and resolve the system faults in the future. As saddening as it may seem, there’s no escape from the future issues and you can see many cues on how to maintain an ecommerce website. But your task is to make the system easy-to-maintain right from its launch.
NFR #4 example: Because we are looking to grow, the website shall remove all the back-end complexities for in-house engineers to make changes to the system in the future.
If you’re looking into the future-proof solution, scalability should be your take. This requirement defines how the website can grow and expand its functionality without affecting its performance. You should be able to add more memory, servers, or disc space to complete more transactions on your website. On the server side, you might want to add localization features in case you plan to enter new markets and sell products internationally. Overall, this NFR accounts for painless business expansion and has both hardware and software implications.
NFR #5 examples:
So, you’ve decided on a few functional and non-functional requirements for an ecommerce website; now what? You present your needs and views on the project on paper!
At Elogic, we like to issue a brief to help our clients make up their minds about their ecommerce website functionalities and draw us a clear picture of what they’d like to see. Similar to RFP, a brief is organized in a spreadsheet with category-specific questions in tabs. Depending on the type of the project (website development from scratch, replatforming, custom module development, etc.), the brief will include various questions aiming to reveal different business needs.
To close this discussion up, we’d like to share three keys to properly formulated functional and non-functional requirements for ecommerce website.
At last, make your functional and non-functional requirements for ecommerce website work for you, not vice versa. Filling in the brief and articulating your specifications clearly will save you time and effort. Answer the developers’ questions before they even ask them and go live faster!
If you’re interested in developing a Magento store or upgrading, optimizing, or integrating your existing one, Elogic is here for you.