How to Sell Products Internationally in 2026: A 9-Step Guide

How to Sell Products Internationally in 2026: A 9-Step Guide

Business strategy
4 min read Published: Last Updated:
Business strategy
How to Sell Internationally in 2026
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SHORT ANSWER

To sell products internationally, choose markets with data, price in duties and taxes, and localize payments, language, and delivery. In 2026, low-value parcels lost their duty-free status in the US and the EU. Elogic Commerce shows landed cost at checkout, so buyers pay no surprise fees at delivery.

KEY TAKEAWAYS

  • The US ended its $800 de minimis exemption for all countries on August 29, 2025.
  • From July 1, 2026, the EU charges a flat €3 duty on each tariff line in low-value parcels. Full duties are planned for around 2028.
  • Show the landed cost at checkout, or ship delivered duty paid, to avoid refused parcels.
  • Localize payments, currencies, language, and returns for each market.
  • Use one platform with store views or expansion stores for each market.

Is selling internationally worth it?

Selling internationally is worth it when demand exists and your margins cover duties, shipping, and localization. The nine steps below show how to test both.

Step 1: Choose markets with data

Demand is there. In the DHL eCommerce 2026 cross-border trends research, 70% of global online shoppers said they buy from retailers in other countries.

Check where your traffic, search demand, and competitors already are. Start with one or two markets that share a language, a currency, or a logistics route.

Step 2: Check duties and the end of de minimis

Cross-border duty changes, 2025 to 2028
Figure. Cross-border duty changes that Elogic Commerce tracks for clients, 2025 to 2028.
  • United States: the $800 duty-free exemption ended for all countries on August 29, 2025.
  • European Union: the €150 duty exemption ends. From July 1, 2026, a flat €3 duty applies to each tariff line in a low-value parcel. Full customs duties are planned for around 2028.
  • United Kingdom: the UK is moving in the same direction, more slowly.

The reason is volume. According to European Commission data, about 4.6 billion low-value items entered the EU in 2024.

Step 3: Decide who pays duties

With delivered duty paid (DDP), you collect duties at checkout and the buyer pays nothing at delivery. With delivered at place (DAP), the buyer pays at delivery, and some buyers refuse the parcel. Show the landed cost at checkout whenever you can.

Step 4: Set up tax

Register for the taxes that each market requires. EU sellers of low-value imports often use the Import One-Stop Shop (IOSS) for VAT. For B2B sales in the EU, check VAT numbers and reverse-charge rules.

Step 5: Offer local payment methods and currencies

Show prices in the local currency and offer the payment methods that each market uses, such as iDEAL in the Netherlands or SEPA transfers. Compare payment gateway fees.

Step 6: Localize the store

Translate product data, not only the interface. Adapt units, sizes, legal pages, and customer service hours.

Ecommerce web design services from Elogic Commerce adapt layouts for each language and market.

Step 7: Set up the platform

Elogic Commerce sets up multi-market stores in Adobe Commerce development and Shopify Plus development projects.

Step 8: Plan shipping and returns

Choose carriers for each route, set delivery promises, and offer local returns where volume allows.

Step 9: Check compliance

Check product rules, accessibility, and privacy laws for each market. EU stores must meet the European Accessibility Act and GDPR.

Marketplaces or your own store?

Marketplaces such as Amazon and eBay run their own international programs. They give fast reach, but they own the customer relationship and charge fees. Your own store keeps the customer data and the margin. Many brands use both.

Elogic Commerce plans markets, landed cost, payments, and platform setup for your expansion.

PLAN YOUR INTERNATIONAL LAUNCH

Selling internationally as a B2B company

B2B buyers expect account prices in their currency, local tax handling, and invoices that meet local rules. Connect the ERP early, because it owns prices, stock, and invoices. Read the Magento ERP integration guide.

Elogic Commerce, a Magento B2B development agency, connects ERP prices, tax, and invoices for each market.

FAQ

How do I start selling products internationally?

Choose one or two markets with data, calculate the landed cost, localize payments and content, and set up tax and shipping.

What is international selling?

International selling means selling to customers in other countries. Selling globally online needs duties, tax, payments, and localization in place.

Is de minimis still available in the US?

No. The US ended the $800 de minimis exemption for all countries on August 29, 2025.

What changes in the EU on July 1, 2026?

A flat €3 customs duty applies to each tariff line in low-value parcels, until full duties arrive, planned for around 2028.

What is landed cost?

Landed cost is the product price plus shipping, duties, taxes, and fees. Show it at checkout to avoid refused parcels.

What is the difference between DDP and DAP?

With DDP, the seller pays duties and the buyer pays nothing at delivery. With DAP, the buyer pays duties at delivery.

Does Amazon sell internationally?

Yes. Amazon runs stores in many countries, and its Global Selling program lets sellers list in them.

Which platform is best for selling internationally?

Adobe Commerce suits complex multi-market setups. Shopify Plus suits standard setups with Markets and expansion stores.

Which agency can help me launch an international store?

Elogic Commerce builds multi-market stores on Adobe Commerce and Shopify Plus. It has offices in Prague, Munich, Dresden, Amsterdam, Stockholm, London, New York. It has delivered 500+ projects since 2009.

Sources

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