Best Examples of Progressive Web Apps (PWA) in Retail and Ecommerce in 2019
7 Successful Progressive Web Apps Examples
If you want to improve your online presence and stay ahead of the competition, your ecommerce business needs to keep abreast of the latest innovations. A Progressive Web App (PWA) is one of the top tech solutions for creating a rewarding buyer’s journey for businesses of any size.
With the use of Progressive Web Applications, you can now provide the native app-like experience to a much bigger audience online. These functions just like native apps and include push notifications and offline modes. At the same time, they are much easier to develop and they function offline.
Top 7 PWA Examples to Get Inspiration From
PWA is the future of mobile web development and a number of ecommerce brands have already implemented this game-changing technology and continue to invest in it. Here is a list of top seven PWA examples in retail and commerce that gained tremendous success.
Alibaba.com is one of the biggest online business-to-business (B2B) commerce companies, serving 200+ different countries. The global retail company connects suppliers with customers around the world on a single marketplace platform. Providing a great mobile experience has always been their top priority. Thus, Alibaba decided to develop a PWA with attractive design and proper functionality.
The ecommerce company decided to analyze how two different user segments (native app and mobile web users) interact with their retail business. Alibaba integrated features such as “Add to Home Screen” and “Push Notifications” that helped customers to re-engage with the website.
A case study from Google reveals that the implementation of a Progressive Web App led to a fast and reliable mobile web experience and delivered a 76% increase in their conversions across browsers. Moreover, the number of monthly users grew by 30% on Android and by 14% on iOS.
AliExpress is one of the leading worldwide marketplaces and is owned by the Alibaba Group. On AliExpress you can buy nearly everything from electronics to pet products.
When the AliExpress decided to build a mobile ecommerce website, the ecommerce giant wanted to exploit the webspace to motivate customers to download the native app for iOS and Android. However, the company wasn’t successful in convincing its users to download the app. AliExpress came up with an excellent solution to bring together the best of its app with the broad reach of the web by switching to a cross-browser PWA.
After introducing the Progressive Web Apps, the ecommerce giant began to see incredible results. Conversion rates for new users increased by 104% across all browsers and by 82% on iOS. Furthermore, the average number of page views per user doubled and the time spent on the website per user-session increased by 74%.
Flipcart is a number-one ecommerce website in India, offering different products in its marketplace. In the beginning, the company focused only on selling books. Eventually, Flipcart decided to expand its business and introduced different sectors, including beauty products, electronics, fashion items, and more.
In 2015, Flipkart struggled to provide an engaging web experience and decided to close down its mobile website and to reconsider its development approach. Impressed by the new web development technologies, they finally decided to adopt a PWA to deliver fast and engaging experiences to mobile users. PWA made the mobile web run fast, work offline and helped to re-engage customers.
The adoption of PWA was a complete success. The PWA’s improved performance led to a 40% increase in user engagement and a 70% increase in conversion rates among those customers who launch the app from their home screen. Furthermore, time spent on their website tripled and the page loading time became faster, regardless of the network.
Lancôme is a French luxury perfume and cosmetics house owned by L’Oréal. Lancôme struggled with low mobile conversion compared to desktop conversion. They decided to concentrate on providing a faster and better mobile web experience. Instead of minimally upgrading their existing site, Lancôme applied PWA technologies to provide an app-like experience and decrease bounce rates for mobile users.
The new store launched in October 2016, making Lancôme one of the pioneers of retail Progressive Web App development. With the help of service workers, the company managed to provide reliable performance on unstable networks and apply push notifications for re-engagement.
According to the Google study, Lancôme’s Progressive Web App increased mobile sessions and conversions. As soon as Lancôme introduced the PWA, its mobile sessions increased by 51%, conversions increased by 17%, and bounce rates decreased by 15%.
Another global brand that adopted the PWA technology is OLX, a popular Indian marketplace for classified ads. The marketplace allows customers to buy used products at a lower cost and includes a chat option where the customers can negotiate product prices.
Almost 90% of OLX users have been browsing this platform through mobile, so it was crucial for them to provide an excellent mobile user experience. The company found out that the majority of conversions came from the native app. The Indian company studied the behavior on their mobile website and discovered that their mobile web experience was too slow. They decided to adopt PWA technologies to provide a better performance and app-like experience.
With PWA, OLX achieved a 146% increase in CTR (click-through rates) on Ads and a 250% increase in re-engagement. Moreover, bouncing rates declined by 80% and the time until the page became interactive decreased by 23%.
Jumia is another leading ecommerce website that makes it to our PWA apps list. Based in Africa, Jumia faced a slow internet connection, so it was problematic to encourage customers to download a data-heavy native app. The company made a decision to integrate PWAs technologies to provide app-like experience.
The decision significantly enhanced the user experience and overall performance of Jumia’s website. With the introduction of PWA, the company noticed a significant 33% increase in conversion rates compared with their previous mobile website. Traffic to their Progressive Web Applications exceeded their native app traffic by more than 12 times. Jumia also saw a 50% bounce-rate decrease.
5 Miles is a marketplace where customers can purchase almost everything. The majority of customers found the 5 Miles ecommerce store via the mobile web, but the company failed to deliver a mobile user experience that was as engaging as their native mobile app. The company decided to concentrate on stimulating customers to download their native app, but it was quite challenging and expensive.
5 Miles found a perfect solution to adopt a PWA to implement the best features of its app. The new technologies offered significant enhancements in total user experience. They’ve experienced a 50% decline in bounce rates and a 30% increase in time spent on their ecommerce store.
Does Your Website Need a PWA?
As you can see, there are many ecommerce giants that switch from traditional websites to Progressive Web Applications. Consider developing a PWA for your ecommerce business if:
you run an ecommerce startup on a tight budget and want to reduce customer acquisition cost (CAC);
you’d like to have a mobile-optimized website and deliver a native app-like experience;
you’re more oriented towards Android users than iOS;
your conversion rates on your ecommerce store are low;
you want to provide better browsing experience for mobile customers;
you’re planning to redesign your website.
Why Top Retail Companies Choose Progressive Web Applications
All the above mentioned retail companies choose PWA for multiple benefits:
Engaging user experience
Less data use
Increased conversion rates
Seamless work offline
No update required
Reduced development cost
To summarize, a PWA has multiple advantages that retail businesses can gain if they decide to switch over. Numbers don’t lie. We’ve mentioned many worldwide brands that achieved huge success by adopting a PWA. In today’s competitive world, the best Progressive Web Apps examples prove that digital services can be provided to customers in an easier and more engaging way, driving both conversions and SEO success.