61% of online stores surveyed are already using or planning to implement headless ecommerce. The transition to the new technology was carried out by Walmart, The Home Depot, Macy’s, and others. It’s safe to say that the headless approach is one of the top tech trends shaping the future of the market as we know it.
In this article, we’ll try to describe everything you need to know about headless ecommerce. Who should implement the technology, what are its advantages, and why is the future behind headless ecommerce platforms? Let us explain with examples and real figures.
The headless ecommerce approach involves the use of a platform where the front-end is separated or removed from the back-end. To put it plain and simple, such solutions store, manage and deliver content without using major front-end capabilities.
The technology provides great flexibility in creating and distributing content, interacting with the corporate software, and communicating with the user.
Among the key advantages of implementing a headless ecommerce solution are:
PWA is a hybrid of a site and a mobile app. The technology adds application functionality to the website. On a desktop browser, the progressive web app looks like a regular site, but when opened in a mobile browser, the PWA becomes a site/app hybrid. Such solutions provide the ability to use push notifications, offer a better brand interaction experience on mobile devices. The application can also be installed on the home screen of the smartphone.
Let’s look at the fact, having implemented a dedicated PWA, Starbucks got to boost:
One thing is for sure – the headless approach is pretty good for solutions with big scaling potential. As the project develops, owners are faced with the need for add-ons to improve customer service, close more orders, and switch to contactless payments. That’s where headless ecommerce solutions come into play as real shortcuts in terms of gradual functionality expansion.
Do you need this novel technology at all? You do if:
Who should consider the best headless ecommerce platforms as an alternative to traditional ecommerce frameworks? Companies that are forced to regularly edit, supplement, and replace outdated systems spending thousands of dollars and man-hours in the process.
The main difference between the two concepts is this:
Traditional ecommerce is definitely simpler to set up – get a platform, pick a theme, and fill it up with products and content. The main difficulty here lies in tying all the customized functional parts together (in some platforms, it just takes some extra time, while in others, a programmer’s input is required).
Alternatively, when it comes to headless ecommerce architecture, as you already know, the entire frontend is built from scratch. This takes more time and configuration efforts. However, as a result, you get much more customization space and small tweaking flexibility. The great thing about this is that headless ecommerce functionality can be tailored to specific devices and user needs.
All in all, headless is probably your cup of tea if you’re looking to provide something truly authentic in and out. Sure, you can customize a readymade template as well, but wouldn’t it be more rational to build something unique from the get-go?
As we’ve already mentioned, in headless platforms, the frontend and backend are separate. Thus, they function, are edited and updated in isolation from each other.
Headless ecommerce architecture allows you to store brand product information in the backend and use APIs to move it across different platforms: store website, PWA, Amazon, smartwatch, and other sales or marketing channels.
Types of headless commerce architectures include:
Let’s review real-life examples of headless ecommerce. Below, we gathered 12 great websites that chose to employ the headless approach.
The best way to evaluate an ecommerce platform is to understand its advantages and limitations, as well as assess the possible costs associated with adapting or completely replacing the platform. We’ve put together a list of the best headless ecommerce solution providers to help you boost business with a high-performance solution.
A headless ecommerce provider Magento is one of the most reliable and popular solutions in the market. A common way to create headless content in Magento is with a PWA or Contentful, a content management system. Keep in mind that not every version or feature of Magento has API extensibility out of the box. This may require additional development.
BigCommerce offers built-in integration with the most used CMS, DXP, PWA, and more. Among them: WordPress, Drupal, Bloomreach, and Adobe Experience Manager. BigCommerce is used by international brands such as LARQ, Burrow, and Firewire Surfboards.
Shopify headless ecommerce is one of the leading platforms in the world with the ability to integrate ERP, PIM, CRM, CMS, and design systems. It also offers user-friendly analytics with pixel settings for tracking the desired metrics and cross-channel sales. On top of that, one may as well deem Shopify the best ecommerce platform for SEO, with great built-in features and tons of extra plugins, all of which are really simple to manage.
WordPress is one of the best open headless CMS for ecommerce. It is chosen by over 30 million websites. WordPress allows entrepreneurs to integrate and grow online commerce while maintaining rich content usage.
It is the leading enterprise CMS solution. Drupal is the preferred choice for government agencies and websites such as whitehouse.gov because the CMS provides a high level of security.
AEM includes a content management system (CMS) and digital asset management (DAM). It is a comprehensive solution for website development, mobile applications, and their integration with other content marketing tools. Adobe Experience Manager provides connections to the Adobe Creative Cloud, making it easy to publish and distribute content, and provide a personalized experience.
Shogun integrates with top ecommerce platforms including Shopify, BigCommerce, and Magento, making it easy to create custom pages for your online store. Shogun also offers online commerce metrics analysis, from form submissions to cart conversions.
With over 10 years of experience as a Headless ecommerce agency, we have launched dozens of projects of different scope. Based on numerous case studies, we can say that Magento is one of the most reliable, flexible, user-friendly, and scalable headless ecommerce platforms on the market. It provides access to a wide range of tools for developing and managing an online store. You can also employ readymade functions. Magento supports up to 500,000 online stores and one thousand transactions per hour. We have a great guide describing the pros and cons of Magento on our blog.
If you require a consultation or an expert view on your project, don’t hesitate to reach out. Contact us to transform your brand into an ecommerce leader.