Choosing an enterprise eCommerce platform is a tough call: after all, the quality of shopping experience, security, agility, and productivity of your business depends on it.
Every eCommerce business has its unique challenges and organizational complexity that require certain platform features and capabilities. For better or worse, the enterprise eCommerce market is quite vast and there is a lot to choose from. Unfortunately, the variety is quite overwhelming. The more options you have, the more difficult it is to make a choice.
If you are stuck between different solutions, you have come to the right place. At Elogic, we spend a great deal of time analyzing the ecommerce market and helping our clients choose the best enterprise-level eCommerce platform. There is obviously no silver bullet for everyone, so please do not expect a clear answer on what the best platform is. In this guide, you’ll find different types of solutions, learn about the selection process, and get a detailed enterprise eCommerce platform comparison to make an informed decision on your own. So make yourself comfortable and enjoy this longread!
Take note: this list is constantly being updated. Initially written in 2019, the guide has been complemented with new trends and rising enterprise ecommerce platforms, the latest one being commercetools.
Types of Enterprise eCommerce Solutions
To narrow down your choice, let’s find out what kind of enterprise eCommerce solutions are out there and what businesses they work for.
On-premise eCommerce platforms are the ones installed on your own servers and managed by your IT team. This solution gives you full control over your platform but might be more costly to maintain.
Here are the main pros & cons on on-premise ecommerce platforms:
|Pros of on-premise ecommerce platforms||Cons of on-premise ecommerce platforms|
|— Advanced security features|
— Optimized performance thanks to the control of server and network administrators
— Ability to introduce website updates and access the core code
|—Big upfront investment to install the platform and support it afterward|
— Significant IT team budget and need to find qualified professionals
— Replacements of hardware every three or five years
An on-premise solution is a great option for companies that own powerful services, have a robust IT team already, and have a big budget. If your main priority is full control over the solution, then it can be the right option.
Here’s a case in point: Wexon, a B2B industrial automation company, found Magento as the best eCommerce platform for enterprise needs. The company leveraged its powerful in-house servers to install their website on-premises and maintain server and software control.
As a true revolutionary in the software market, cloud technology means that you use virtual services that are hosted by the provider. Such solutions have numerous advantages, but there are some risks as well:
|Pros of cloud platforms||Cons of cloud platforms|
|— Ability to easily scale up and down|
— Security, backups, and performance are handled by the provider
|— License fees may add up in big sums|
— Less control over the platform
— The cloud provider can stop supporting the platform which would result in your solution becoming obsolete
This solution is a better choice for businesses that plan to scale up and do not have much budget to begin with. You will need only one or two employees to manage the cloud infrastructure.
Cloud technology works very well for Carbon 38 — learn more about their experience in this case study. After moving to AWS (the most popular choice among e-retailers), they’ve managed to significantly increase the performance of its website and gained the flexibility to easily scale their business when it’s needed.
The open-source enterprise eCommerce solution has its codebase out in the open, and you can easily access and customize it to your specific needs. Here are some common advantages and disadvantages of such solutions:
|Pros of open-source solutions||Cons of open-source solutions|
|— The constant evolvement of the platform due to the active contributions of the community|
— Easy customization: you do not have to build the solution from scratch and you still can make changes to tailor the platform to your unique needs
— Free access to the core code
|— Need to fix all the issues on your own since there is no customer support to talk to|
— If developers suddenly lose interest in supporting the chosen solution, you will be left with the obsolete platform
— Need to take care of the security and performance issues
An open-source solution is a right option for those who see customization as their priority and have skilled IT teams to work with the platform.
One of Elogic’s clients, Glassmania, offers its customers the possibility to customize the purchased glassware and, hence, requires corresponding functionality on the website. Only thanks to the open-source nature of the platform, the retailer has significantly expanded their website functionality.
SaaS stands for software as a service and means that all technical aspects of eCommerce platform creation are already taken care of. So you can focus on your eCommerce business and the software is extra low-maintenance. The main pros and cons of SaaS enterprise eCommerce software include the following:
|Pros of SaaS platforms||Cons of SaaS platforms|
|— Ability to build the store without tech knowledge or IT team|
— Ability to focus on selling and marketing rather than tech sides as the SaaSprovider takes care of your performance and security
— The solution is affordable if you do not need many advanced features
|— A threat that the provider will stop the support of the SaaS one day |
— Limited customization as it is hard to implement some new features that are not provided in the solution
— Low flexibility
This option is the best for businesses that need quick access to the market, whose IT staff is too busy with something else, and they are okay with standard tools and designs.
Headless platforms separate front-end from back-end and allow you to add features or data through API, without having to rebuild the whole website. You can add the API to any content management system that you are currently using and let the magic begin. You can even add a mobile application, marketplace, or localized website to your current platform with as little effort as possible. Here are some pros and cons of headless eCommerce solutions that you need to be aware of:
|Pros of headless platforms||Cons of headless platforms|
|— Enhanced customization and ability to easily add any needed feature|
— Increased flexibility and ability to offer to customers multiple ways of interaction with your store
— Faster scaling as developers have almost no limitations while introducing updates
|— A certain level of digital maturity: your business should be selling across multiple channels and have the ecommerce team prepared for tech challenges|
— Need to ensure continuous maintenance
— Updates are not as regular as they are in SaaS or the cloud solutions
This option will work very well for businesses that want flexibility and presence across numerous channels, have a big scaling potential, and seek to enhance their existing CMSs.
How to Select an Enterprise eCommerce Solution?
Limiting to one type of enterprise eCommerce platform makes the choice so much easier. Yet, every type has numerous solutions as well. So what is your strategy?
The best option is to set other requirements for your best enterprise eCommerce platform. Here is the list of questions you can use instead of choosing just because you feel like it.
B2B, B2C or D2C
Your business model influences your choice of an eCommerce platform greatly. It defines features, checkout processes, targeting, etc.
B2B solutions tend to be more complex as they reflect complex business-related processes. You will need more Magento B2B features (for example, user permissions, account pricing, order management systems), personalize content based on roles rather than users overall, and checkout process for business credits, multiple accounts, compliance, etc.
B2C or D2C platforms tend to be more easy-to-navigate and straightforward. Such platforms are much easier to customize in terms of a buyer’s journey and offer basic ecommerce functionalities. B2C and D2C clients usually want to checkout as guests, talk to chatbots rather than sales representatives, and need less information than B2B buyers. You will also need a platform that supports omnichannel marketing.
Long-Term Business Priorities
You need to think long-term while choosing an eCommerce platform. Ask yourself these questions:
- Where do you see yourself in 2, 5, or 10 years?
- What features do you need to reach these objectives?
- What do you want to be remembered by — great customer experience, security, rich feature set? How fast do you think you will grow?
- What are your functional and non-functional requirements?
You might want to have everything and yet… It is very unlikely that you’ll find the one-size-fits-all solution. Therefore, prioritize your objectives to make sure that all the important ones will be there. You can also create a list of features that are nice to have but are not as critical.
If these questions are not discussed, you might end up with a solution that will drag your business growth down in a couple of years. It is quite difficult to replatform without losses, so be careful here.
Budget plays a huge role in eCommerce platforms. For many businesses, it is one of the main selection criteria, and it is normal.
Every platform has different pricing packages: some just charge per month, others tend to charge per service used and quite many solutions charge based on your traffic and usage.
While estimating your available budget, do not forget to include:
- — Design and development costs – it takes effort to install something and it is even more difficult to customize it to your liking without breaking the whole system. You will need professional developers to do so. Some platforms offer their own IT staff to install it for you but it will cost money as well. Design and development costs start at $30,000 and can go beyond $10,000,000 while cooperating with external agencies.
- — Platform or license costs – almost all top enterprise eCommerce platforms charge monthly or annually. The price would greatly depend on the solution you choose to work with and from the selected subscription plan. For example, a licensing for Magento can begin at $2,000 per month and for Shopify Plus can go to up to $40,000 per month.
- — Maintenance costs – it includes updates, bugs fixes, performance and SEO optimization, analytics. On average, store owners spend anywhere from $500 to $1,000 on maintenance.
- — Security costs – security software usually have monthly subscriptions as well or you will need cybersecurity experts to handle it for you. It includes security patches and upgrades, monitoring, and developing a recovery plan. The cost would greatly depend on the current security state of your IT infrastructure.
- — SEO costs – SEO optimization is an important step of promoting your website and making it rank high for the relevant search queries. SEO consultants in the US on average charge between $75 and $150 per hour.
Technical requirements are likely to influence the price of your platform as well. Businesses usually take these into account while choosing among the best enterprise eCommerce platforms:
- — Marketing activities: dynamic or stable pricing, pop-ups, upsells and cross-sells, personalized recommendations, email marketing, chatbots, etc.
- — Target market geography: international brands usually need different languages, multiple localized websites, various currencies
- — Third-party integrations: if your original platform is not big on feature set, you might want to include such integrations as shopping cart integration, shipping gateways, payment gateways, ERP integration, CRM integration, PIM integration, EDL integration, etc.
The more marketing activities or multi-location support you need, the more expensive and unique your platform is going to be.
Mobile optimization is simply a must nowadays, especially for customers who do their research on brands before buying. You need a responsive design, image optimization, performance boost, and great navigation. Make sure that your platform supports mobile optimization and does not display your store weirdly on the mobile.
Some platforms also offer to automatically create a mobile app for you out of the store but of course, it comes at extra costs.
Website performance is one of the most important features for eCommerce shops. Customers will not wait more than three seconds for everything to load. At the same time, it is quite hard to keep up the good speed on an eCommerce website: there are too many high-quality product images on the page and they take a lot of time to load. So make sure that you find the best performing platform above all.
Another important website performance issue is traffic spikes. eCommerce businesses meet them more than other types of organizations since there are seasonal sales, holidays, and Black Fridays. Those are huge customer attractions. If you want to get all the orders these days, make sure to pick a stable platform too.
Enterprise Ecommerce Platform Comparison
Once you’ve written down your business requirements and drew on your ecommerce website specifications, it’s time to shortlist the candidates for your best enterprise-level ecommerce platform.
Here are a few most popular solutions in the market you can choose from.
Hosting solution: on-premise or cloud-hosted.
Price: $22,000+/year for Adobe Commerce and $22,000+/year for Adobe Commerce Cloud
Stores built on Adobe Commerce: Radley, Bulgari, Oliver Sweeney, Ford, Chopard, Christian Louboutin, Oliver Bonas, Land Rover, Easy Spirit, and more.
Amongst many major players in the ecommerce market, Magento is one of the top enterprise ecommerce platforms and the leader in both B2B and B2C business world. Upon its recent acquisition by Adobe, Magento Commerce has become far more accessible to businesses, providing their customers, partners, and developers with enormous commerce expertise and flexibility.
|Adobe Commerce pros||Adobe Commerce cons|
Fit for both B2B and B2C. Magento doesn’t distinguish between the two types of ecommerce and offers a rich feature set for merchants of both B2B and B2C worlds.
Time-consuming solution. Magento is a layered software, and its complicated architecture makes the process of designing the site quite difficult and time-consuming.
Rich extensions stack & ease of third-party integrations. There are over 5,000 available extensions on Magento Marketplace. Besides, the open-source nature of the platform allows you to build any custom plug-in or connect any third-party system via API.
Technical complexity: Unless you fancy coding on PHP yourself, you’ll need to rely on developers to build and launch your store on Magento.
Out-of-the-box features. on Magento, you can sell any product type, be it physical or digital. It also presents powerful options when it comes to marketing, customer loyalty, user experience, and business efficiency.
High total cost of ownership: Apart from the license fees, you should take into account all the money invested in custom extensions, maintenance and support. Click here to find a detailed overview of Magento pricing.
Scalability. Magento Commerce supports up to 500,000 products and thousands of transactions per hour.
Mobile-first solution. Magento allows you to design a mobile-optimized site and deliver the best mobile experience to customers. Besides, merchants have access to Adobe PWA studio and can easily add an extra storefront for mobile devices.
Active developer community. Magento is one of the most used ecommerce platforms in the market, so the chances are low it will grow obsolete. Thanks to a huge developer community, you’ll have no problem finding Magento support and maintenance services.
Magento Commerce also supports multiple languages, multiple currency checkout, and localized payment methods.
Hosting solution: cloud-hosted.
Price: custom; provisional and immediate 60-day trial period available.
Stores built on commercetools: Tiffany, Audi, Mercedes, Yamaha, LEGO.
Named a leader in 2020 Gartner Magic Quadrant for Digital Commerce, commercetools is making strides as a next generation headless ecommerce platform. It’s a relatively new yet progressive platform founded in 2006, offering an API-first, multi-tenant SaaS enterprise ecommerce solution.
The platform targets chief technical officers (CTO), enchanting them with its MACH technology (Microservices, API-First, Cloud Native, and Headless) and convincing them to later sell the platform to enterprise CEOs.
Even though the vendor doesn’t specify the license cost, we assume that the price for the solution implementation and specialized resources will depend on your project requirements.
|commercetools pros||commercetools cons|
Microservice architecture. Commercetools offers 300+ API endpoints that enable merchants to integrate new services quickly, customize customers’ experience, and scale fast. Thanks to microservices, you can build your store brick by brick, service by service, swapping vendors in and out. You can also deploy updates without worrying about ruining your complex software ecosystem.
Limited B2B functionality. Although commercetools supports both B2B and B2C solutions, it misses out on some features that other platforms offer, like customer group-specific catalogs and price lists.
Omnichannel customer experience. Because the platform integrates with so many outside services, you can deliver a seamless digital experience across various channels. Build Progressive Web Apps (PWAs) and iOS or Android native apps to reach your customers on their mobile devices. Interact with the Internet of Things (IoT) and integrate buy buttons or smart home applications into your webstore. Create your own digital marketplace or sell on social media within a few clicks.
Suitable only for digitally mature companies. An enterprise undertaking commercetools has to be technically innovative. Your product catalog and warehouse may be huge, but the complexity of the system and its integrations will swamp digital beginners not ready for transformation. You should have integration experience yourself or hire reliable developers to implement the headless ecommerce solution for you.
Cloud-based nature of the platform. Running purely on SaaS, the platform allows a merchant to scale fast and build on your ecommerce architecture without concern about server maintenance. Commercetools is also resilient to high-load traffic and spikes in user activity, so you won’t have to worry about downtimes.
Elogic keeps up with new ecommerce trends and has developed expertise in commercetools too.
Salesforce Commerce Cloud (Demandware)
Hosting solution: cloud-hosted.
Price: custom; Shared Success model applies, meaning the higher the merchant profit, the higher the monthly fees.
Stores built on Salesforce Commerce Cloud: Hugo Boss, Ralph Lauren, Adidas, L’oreal USA, Clarins, Converse, Lacoste, Lancome, Tourneau, Tate Modern, and more.
Salesforce Commerce Cloud, formerly called Demandware, is a platform designed to operate smoothly across digital channels without bothering about servers, security, or customization. It’s one of the best enterprise ecommerce platforms with a rich feature set for both B2B and B2C to increase sales, lower the cost of ownership, and attract new customers.
|Salesforce Commerce Cloud pros||Salesforce Commerce Cloud cons|
Customizable dashboard & easy-to-navigate software: Upon sign-in, you can check multiple reports, as well as gain perspective on your company’s sales & income. Salesforce Commerce Cloud allows swift customization for different retail industries and organizes admin tabs into intuitive categories.
Problematic technical support. Quite a few Salesforce merchants reported difficulties in contacting Salesforce technical support in case of issues. It might take days or even weeks to connect with a person from technical support. For this reason, the majority of companies tend to work with third-party support companies and Salesforce Commerce Cloud developers.
Seamless upgrades. As a SaaS-based platform, Salesforce frequently introduces new features in the background. You don’t need technical support to access these features as they are implemented directly into your admin panel.
Customization. Customizing is complicated, and Salesforce’s prior approval is required.
Integrations. Salesforce Commerce integrates with apps and third-party systems in Salesforce’s AppExchange.
Cost. Because of the Shared Success pricing model, large enterprises may spend more money than they actually make.
Scalability. Salesforce Commerce Cloud can also manage huge demands and support hundreds of thousands of products and thousands of transactions per hour. It’s also an optimal choice of international retailers as Demandware supports multiple languages, multiple currency checkout, and localized payment methods.
AI-driven personalization: Einstein for B2C Commerce allows marketers to complete merchandising tasks, create new product groupings, and update customer segments. It supports Product Recommendations, Predictive Sort, Commerce Insights, among other features.
SAP Hybris (Cloud)
Hosting solution: on-premise or cloud-based.
Price: custom: the price tag depends on the business complexity but can run from $54,000+/year.
Stores built on SAP Hybris: Aldo, Asics, Joules, L.K. Bennett, MaxMara, Target, Costco, Oakley, Maplin and more.
Hybris is a customer engagement platform that is flexible enough to work on any given channel. The enterprise ecommerce solution is simple to navigate, flexible enough to adapt to functional and non-functional requirements, and compatible with most of the third-party services.
|SAP Hybris pros||SAP Hybris cons|
Focus on marketing activities. Hybris presents a wide range of features out of the box that push your business marketing further. It includes built-in SEO optimization tools, sales performance management, sales force automation, subscription order management, optimized pricing simulation, and more.
High TCO. Platform flexibility comes at a high cost of nearly $5,000 per month, which is the most expensive in the enterprise platform market.
Omni-channel fulfillment. Hybris excels at delivering the best user experience across all channels, including desktop, mobile, and tablet. Thus, a company faces no restrictions as to where to sell and increases its income opportunities.
Developers. Hybris is known to be a multi-layered robust system with quite a few restrictions on customization. That’s why there are not many development agencies that can provide high-quality Hybris implementation services.
SAP automation. The platform can be integrated smoothly with existing business solutions, such as CRM and ERP, CSV, ImpEx, and SAP.
Reporting and analytics. SAP Hybris has received negative feedback concerning their reporting and analytics. The features are lackluster and ineffective, and many clients find it frustrating on a day-to-day basis.
Product Content Management module. PCM collects data from various sources and enables product managers, suppliers and stakeholders to work together at the same time. Numerous catalogs can be handled and distributed among the organization, presenting the same regular data everywhere.
Scalability and adaptability. SAP Hybris easily manages increased traffic and supports thousands of transactions per hour. The platform adapts to the merchant’s needs and handles multiple languages, multiple currency checkout, and localized payment methods.
Hosting solution: cloud-based.
Price: $2,000 to $40,000/month.
Stores built on Shopify Plus: Nestle, Mavi, Red Bull, Tesla Motors, KKW Beauty, MVMT Watches, Pepsico, and more.
Shopify Plus is Shopify’s enterprise ecommerce platform for big and expanding online shops and brands. Shopify Plus is a fully-hosted ecommerce platform that provides an end-to-end enterprise ecommerce solution to help fast-growing merchants to reach their business goals.
|Shopify Plus pros||Shopify Plus cons|
Simplicity. Shopify Plus is one of the most user-friendly ecommerce solutions out there, making it a top choice for those who are bogged down by technology and other tedious administrative tasks. When it comes to a Magento vs Shopify Plus comparison, Shopify is a much easier platform to implement.
Limited customization. You can bypass platform limitations by customizing the website code through apps. Or you can hire a Shopify developer. Still, you won’t be able to twist and turn your code to create custom designs & functionality from scratch.
Scalability. The Shopify Plus platform manages thousands and thousands of transactions per minute so that your online store functions in an efficient way to provide excellent browsing experiences.
Hidden fees. Apart from the monthly subscription, keep in mind that you’ll have to pay transaction fees (1.6% per transaction in case of Shopify Payments and 0.15% in case of a third-party processor), as well as for the paid extensions, plug-ins, and themes.
Sleek themes. One of the main benefits of choosing Shopify Plus is access to hundreds of themes. Every theme is available in two or three versions, so they are actually adapted to quite a variety of designs. If you aren’t pleased with the theme provided by Shopify, you can buy a paid template or create your own template.
Limited B2B features & international support. Shopify Plus supports up to 10 storefronts, for which you’ll need to install plug-ins separately. The B2B feature set isn’t that impressive as well, and the platform doesn’t handle multiple languages, multiple currency checkout, or localized payment methods.
Customer support. Shopify Plus customer support is one of the best on the market as it gives access to a Launch Manager and a Merchant Success Manager. It’s like employing full-time staff members to assist in every aspect of the functionality of your online store.
Hosting solution: cloud-hosted.
Price: Unlike other BigCommerce pricing plans, the enterprise plan is quote-based and applies to merchants making >$400k per year.
Stores built on BigCommerce Enterprise: Toyota, Kodak, Ben & Jerry’s, Ford UK, Motorola, Gazelle, Rand McNally, and more.
Bigcommerce is a hosted ecommerce platform that enables merchants to build an online store quickly. As with any other SaaS product in this enterprise ecommerce platform comparison, a merchant doesn’t own the software but rather pays a monthly fee to “rent” the platform’s resources. The Bigcommerce Enterprise plan is typically geared towards large businesses with high sales volumes and requiring advanced selling features.
|BigCommerce Enterprise pros||BigCommerce Enterprise cons|
Ease of use. BigCommerce touts itself as the most intuitive and user-friendly platform. Merchants can develop a fully-functional store and run it without profound technical knowledge. The admin dashboard is clear which makes the navigation smooth and easy.
Limited customization. Just like in the case of Shopify Plus, you’ll need to hire a BigCommerce developer to edit the closed core code of the platform. Customization is possible only with add-ons or extensions.
Advanced security. BigCommerce offers multiple layers of security to prevent unauthorized access. All sites are Level 1 PCI compliant, so personal and financial information that passes through your online store is secure. A shared SSL certificate is included with every plan.
Pricing based on sales volume. No matter whether you need extra functionality or not, you’ll be forced to upgrade to a more expensive plan once you pass a certain sales threshold.
Multiplatform capabilities. With BigCommerce, you have an opportunity to integrate your ecommerce in marketplaces like Amazon or eBay to sell through multiple channels.
Product and inventory management. With BigCommerce, inventory is accessed in individual tabs on separate screens. If you’re dealing with a wide range of products and much turnover, it could negatively affect your staff productivity.
Customer support. The support page includes online forums, emails, tutorials, live chat, phone calls, video tutorials. 24/7 phone and live chat support applies in all BigCommerce pricing plans.
SEO functionalities. Bigcommerce allows you to optimize product pictures, customize page meta tags, set redirects, and complete other SEO tasks out of the box. Themes give each webpage a unique URL, thus, preventing content duplicates. BigCommerce CDN also speeds up your store resulting in higher search engine rankings.
Oracle Commerce Cloud
Hosting solution: cloud-hosted.
Price: $500 000 for the first year and $110,000 for each coming year.
Stores built on Oracle Commerce Cloud: Motorola Solutions, C-sgroup, ODL, Laura Ashley, Moleskine, Team Sportia, Lenox, Calix, Elaine Turner, and more.
Oracle Commerce Cloud is a SaaS enterprise ecommerce software that automates innovation and gives you an opportunity to concentrate on differentiating your customer experience. Both the app and data are physically stored in Oracle Cloud hosting. This ecommerce solution provides full scalability and high performance as well as continuous updates with new technologies and functionalities.
|Oracle Commerce Cloud pros||Oracle Commerce Cloud cons|
API-first architecture. Unlike Salesforce, Oracle has no proprietary technology and applies a headless approach to store development. Businesses can integrate any third-party software via API and create all the storefronts required to access the target market.
High cost of ownership. Oracle Commerce Cloud maintenance can get quite pricey unless you hold a wide selection of products and a large customer base. Beware of overhead costs.
International capabilities. With Oracle Commerce Cloud, you can quickly set up ecommerce stores in various languages to target the global market. The Oracle Commerce Cloud supports 35 languages and 60 global currencies out-of-the-box.
No one-step checkout. You can customize your checkout, but Oracle doesn’t provide a single-click checkout feature out-of-the-box.
Stellar mobile-first experiences. Merchants can optimize store images and layouts by device. Pre-built viewport-specific layouts will improve mobile and tablet presentations of the storefront.
Forced upselling and cross-selling. Just like Salesforce, Oracle Commerce comes as a part of a larger portfolio. A merchant might be forced into purchasing other Oracle products.
Built-in testing capabilities. Oracle Commerce Cloud is the only enterprise commerce platform in the enterprise ecommerce platform comparison with native A/B testing capabilities offering great insights to boost conversions and increase sales. With Oracle Commerce Cloud, you can run A/B tests for photos, text, or navigation elements and make data-driven decisions in real-time. Integrated reporting enables store owners to view core KPIs, including site and monetary metrics.
Excellent customer support. Oracle is widely known for its excellent customer support across a variety of channels. The service team is available 24/7 by email or phone and addresses customer issues on time.
Choose the Best Enterprise Ecommerce Platform Right
When it comes to deciding which enterprise ecommerce solution to choose, you need to bear in mind that your online store will dictate the following 4 things:
- Business size: What is the size of your online business?
- Expansion: How fast is your business able to expand?
- Operating expenses: What is the cost of designing your ecommerce platform and your expenditure on maintenance?
- Customer engagement: In what ways can you monitor how your customers interact with your online store?
- Goals: What goals will the ecommerce platform help you achieve?
Here’re some other recommendations for you to consider:
Participate in meetups and conferences. Many ecommerce companies organize events and meetings to explain how their platforms work. There’s a huge list of ecommerce conferences where meet experts and cooperate with them in the future.
Talk to ecommerce consultants. Ask for advice from ecommerce professionals who know the platforms like the backs of their hands. They will evaluate your project, hear out your business objectives and concerns, and recommend the best solution for you.
Consult with a platform provider. Talk to your platform provider and ask them where you can find experienced web developers who are proficient in their platform. Mind that they can be biased in this matter if they have a partner network.