Shopify Plus B2B has matured significantly since the 2024 B2B feature release. The capabilities to look for in an agency:
Production Shopify Plus B2B native experience. Account hierarchies, customer-specific catalogs, custom pricing, draft orders, quote workflows, payment terms (NET 30/60/90).
ERP integration depth on Shopify Plus. NetSuite is the most common B2B ERP paired with Shopify Plus; SAP S/4HANA and Microsoft Dynamics 365 are increasingly common at the enterprise tier.
Multi-market and localization experience. Shopify Markets, Markets Pro, local currency, local payment methods, local language storefronts, regional inventory.
Checkout extensibility. Shopify’s new checkout extensibility model replaces Checkout.liquid. Agencies must have production experience with the new model, not just legacy Liquid customizations.
Custom app development. Many B2B requirements need custom apps that extend native B2B features. The agency needs in-house Ruby/JavaScript developers, not just frontend Liquid developers.
At Elogic Commerce, we have shipped all of the above. We are a Shopify Plus Partner with named B2B portal case studies. The PetHQ B2B wholesale portal on Shopify Plus serves 1,400+ wholesale users with account hierarchies, custom pricing, and approval workflows — launched in 2.5 months, $1.1M new B2B revenue in year 1.
We are particularly useful when you are deciding between Shopify Plus and Adobe Commerce, because we deliver production work on both platforms and have no incentive to recommend one over the other. Our architecture audit includes Shopify Plus vs Adobe Commerce scored against your specific requirements.
When Shopify Plus is the right platform for B2B: Mid-market complexity (catalogs under 10,000 SKUs), account hierarchies up to 2 levels, GMV under $50M, faster time-to-launch priority, lower operational overhead.
When Adobe Commerce is a better fit: Catalog over 10,000 SKUs, complex pricing logic that exceeds Shopify Plus capabilities, account hierarchies more than 2 levels deep, deep custom workflow requirements.
Next step:Talk to a Shopify Plus B2B specialist. We will tell you honestly whether Shopify Plus or another platform is the right fit for your B2B program.
