Project manager (noun):
an organizational leader dedicated to the imposition of the order upon chaos and resolving a problem you didn’t know you had in a way you don’t understand. See also project wizard, magician, warlock.
As you start an ecommerce business, you’ll surely see things go wonky. Whether you’re building an online store from scratch or only developing a custom module to it, you alone and your committed developers will need some kind of wizard overseeing the development process and advising ways to advance with the project. And a project manager is just what you need.
In this article, we’ll review the ecommerce project managers responsibilities and explain how they contribute to your project release. But here’s one thing to remember right away: because PMs are involved in all five phases of a project’s life cycle, this role is not something to save up on while creating a development team.
Clients often use the terms product manager vs project manager interchangeably, while they imply two completely distinct roles.
A product manager delivers a company’s end-product that solves some customer problems and satisfies market demand. They sit at the intersection of various departments, participating in product design and feature development, devising sales campaigns, or developing a profit and loss (P&L) statement.
Meanwhile, a project manager is a more tactical, strategic role dealing with the process of the project estimation, planning, and implementation. They focus on meeting the scope, budget, and requirements of the project and keep up with the project schedule.
|Product Manager||Project Manager|
|defines product vision and creates an ecommerce product roadmap||runs product development process|
|focused on business objectives, market research, and customer experience using a product||focused on the team, scope, budget, and timeline of the project|
|In charge of the following deliverables: vision statement, user stories, product roadmap, pricing, positioning statement, other product documentation||In charge of the following deliverables: project charter, WBS, time and costs breakdown, other project documentation|
|Product lifecycle: introduction, growth in sales, product maturity, decline||Project lifecycle: project initiation, planning, execution, control, closure|
|Communicates product’s value and vision to stakeholders||Communicates a project’s progress to stakeholders|
Being quite different, the two roles are equally important for an ecommerce business and depend on the work of each other. For instance, while working with a client on ecommerce website development, a software development agency may receive all the information from a product manager who specifies the functional and non-functional requirements for an ecommerce website. In return, a project manager on our side puts together a plan with these specifications and oversees the execution of a project.
Like the Eye of Sauron in Lord of the Rings, a project manager controls the project lifecycle and task flow whose deadlines often burn no worse than Mordor. Essentially, people in this ecommerce role lead the project toward its goals, complying with deadlines, scopes, and pre-established budgets, addressing issues, and measuring risks.
An effective project manager has ten knowledge areas: integration, scope, time, cost, quality, human resources, communications, risk, procurement, and stakeholders. They all reveal themselves as different ecommerce project manager responsibilities at each phase of the project lifecycle.
Let us walk through ecommerce project manager responsibilities at each phase of the project management process, namely initiation, planning, execution, control, and closure.
Transition of a project between teams can be tough, so Elogic has decided to offer maintenance services even after releasing your project.
Our head of Project Management at Elogic, Oksana Yakovlieva, jokingly responds to the question on how to become an ecommerce project manager:
It takes much work and experience to become a PM. You can apply for a promotion after working as a QA or a PM assistant. Or after working in sales. Or after taking the role of a developer and a team lead. But you’ll be very naive to think you can dive right into the role after graduating in humanities from a college and reading a single book on project management.
Indeed, ecommerce project managers should have a rich set of soft and hard skills that come with time and a variety of projects. In our experience, a middle to senior ecommerce project manager should have:
E-store development projects may be complex, and a project manager is there to cut all the loose ends at all project phases. Taking care of the chaos and resolving pressing issues, an ecommerce project manager also brings a range of benefits for all stakeholders.
Benefits for DevOps:
Benefits for you as a client:
Benefits for the project success overall:
Investing in a good ecommerce project manager means leading your project to success. Offering end-to-end project support, Elogic has many ecommerce industry professionals who will yield positive results, not excuses.