Review of Product Labels Magento 2 Extension for UI Improvement

Key takeaways

• Product Labels lets you add attention-grabbing badges like “New” or “On Sale” to products on category and product pages.

• The primary UX goal is to highlight specific items so shoppers notice them faster and are more likely to click/buy.

• You can control where labels appear with a position selector (so badges don’t break your layout).

• Labels can be targeted by customer groups, enabling segmented messaging (e.g., wholesale-only badges).

• The extension includes ready-made label designs and also supports creating your own.

• You can attach discount messaging to labels to reinforce urgency or value.

• It’s a lightweight merchandising tool that can improve product discovery without changing core catalog structure.

• Like any UI element, labels work best when used sparingly and consistently across the storefront.

When this applies

Use Product Labels when you need quick, visual merchandising to boost visibility for new arrivals, promo items, limited offers, or curated collections—especially on category pages where scanning speed matters.

When this does not apply

Skip (or limit) product labels if your catalog already feels visually noisy, if you rely on a clean/minimal aesthetic, or if you can’t maintain label rules over time (stale “New” tags and outdated promos can reduce trust).

Checklist

1. Define the goal for labels (new arrivals, promos, clearance, seasonal, bestseller, limited stock).

2. Decide which pages should show labels (category grid, search results, PDP).

3. Choose a consistent set of label types and naming (avoid too many variations).

4. Set placement rules using a position selector so labels don’t overlap images or key UI elements.

5. Create or select label designs that match your theme and remain readable on mobile.

6. Configure customer-group visibility if you need B2B/B2C segmentation.

7. Define discount-related labels (e.g., “-20%”) and align them with pricing rules/promotions.

8. Establish rules for when labels appear/disappear (dates, stock status, attributes).

9. QA across product image ratios and grid layouts to prevent clipping or misalignment.

10. Test performance impact on category pages (especially if many products render labels).

11. Validate translation/localization if you run multi-language storefronts.

12. Track outcomes: CTR from category pages, conversion changes for labeled vs non-labeled items.

13. Create an internal “label governance” doc (who can create labels, when to retire them).

14. Run periodic audits to remove outdated labels and reduce clutter.

15. Expand gradually—start with 1–2 label types, measure impact, then add more if needed.

Common pitfalls

• Over-labeling everything, which makes labels invisible and adds visual clutter.

• Using inconsistent wording/designs that confuse shoppers (“Sale”, “Special”, “Deal” all at once).

• Labels covering important information (product name, key image area, price, rating stars).

• Leaving promo/new labels active after they’re no longer true, hurting credibility.

• Not testing on mobile, where badges often overlap or become unreadable.

• Missing segmentation logic (B2B labels shown to B2C customers, or vice versa).

• Treating labels as a “set and forget” feature instead of a maintained merchandising system.