Elogic Commerce and Zakeke Partner to Build Engaging Customized Experiences for Online Shoppers

Key takeaways

• Elogic Commerce partnered with Zakeke to help online brands offer more personalized, “build-your-own” shopping experiences.

• Zakeke enables real-time product customization with live visualization on desktop and mobile.

• The platform includes advanced visual commerce capabilities such as a 3D product configurator, AR viewing, and virtual try-on.

• The integration is positioned to improve customer experience while also supporting operational outcomes like fewer returns and higher conversion rates.

• The partnership is not only technical: both teams plan joint marketing initiatives and knowledge-sharing between managers and developers.

• Zakeke supports major ecommerce platforms (including Adobe Commerce/Magento, Shopify, BigCommerce, and Salesforce), matching Elogic’s multi-platform delivery focus.

When this applies

Use this if you sell products where customization or personalization is a core buying driver (e.g., made-to-order, configurable, engraved/printed, or visually complex items). It’s also a strong fit when you want shoppers to preview the final result before purchase and reduce “expectation mismatch” returns.

When this does not apply

If your catalog is mostly standard SKUs with little variation, a visual customization layer can add unnecessary complexity and cost. It’s also not ideal when product data, imagery, or variant rules aren’t mature enough to support accurate real-time visualization.

Checklist

1. Define the customization use case (what customers can change, and what “done” looks like).

2. Map product rules (allowed combinations, constraints, dependency logic).

3. Decide how pricing works for add-ons (fixed, tiered, per-area, per-color, etc.).

4. Prepare product assets (base renders, layers, textures, fonts, engraving rules).

5. Align SKU/variant strategy (how custom outputs map to order items and fulfillment).

6. Confirm platform scope (Adobe Commerce/Magento, Shopify, BigCommerce, Salesforce) and storefront architecture constraints.

7. Design the customization UI/UX (mobile-first, clear steps, error-proofing).

8. Plan performance (asset sizes, lazy loading, caching, CDN strategy).

9. Define back-office workflow (order data, production files, approvals, refunds/returns).

10. Implement analytics tracking (customization start, completion, drop-off points, conversion lift).

11. Set QA scenarios for edge cases (invalid combos, long text, special characters, mobile browsers).

12. Run a controlled rollout (pilot products → expand catalog) and monitor KPIs.

13. Document operational processes for support and ongoing catalog maintenance.

Common pitfalls

• Launching without clear product rules, causing invalid configurations and customer frustration.

• Underestimating asset preparation effort (images/layers/textures/fonts) and the maintenance workload.

• Treating customization as “just a widget” without aligning it to SKU, pricing, and fulfillment logic.

• Poor mobile experience (heavy assets, slow loading, cramped UI) that kills conversion.

• Not instrumenting analytics, so you can’t prove impact or optimize the configurator funnel.

• Weak QA on edge cases (special characters, long inputs, incompatible options) leading to production errors and returns.

• Skipping governance for change requests, creating inconsistent customization logic across products.