Attention! Achtung! Attenzione! On July 1, 2021, Elogic Commerce launched its own ecommerce YouTube channel called LoveCommerce on the latest trends and news in the industry.
The channel features ecommerce experts sharing their expertise on how to transform online retailers and brands into ecommerce leaders. The videos include business tips and tricks, full-fledged guides on new technologies, as well as overviews of platforms and ecommerce functionalities.
The videos roll out every week on the official ecommerce YouTube channel of Elogic. They visually complement many of Elogic blog articles and shall become the place of inspiration for businesspeople.
Note: This article is updated every week to gather all videos in one place and give a brief overview of what each episode holds for you. Bookmark this article for future reference and add it to your best commerce YouTube channels. Or better still, subscribe to LoveCommerce and keep your finger on the pulse of the latest ecommerce news.
EP08: How to Write a Brand Concept for a Beauty Store [Based on a Real Case!]
Any ecommerce store (especially the beauty one) starts with a brand concept. You have to know your target audience, the way they speak, your visual elements & a tagline, plus many other things to create a consistent image of your brand in your customers’ heads. Check out this video on how to write a brand concept and, specifically, how Sephora beauty shop uses it to the brand’s advantage.
EP07: How to Generate Traffic to Your eCommerce Website
You can build the best eCommerce website ever, but it will be useless without user flow. This is why the industry titans are struggling even for the tiniest % of traffic, conversion, and bounce rate. This latest episode of LoveCommerce will walk you through all the possible strategies to generate traffic to your website — point by point.
EP06: How to Choose an Ecommerce Platform for a Fashion Business
Retailers selling apparel online know the struggle of choosing an ecommerce platform. It has to be not only secure but also highly customizable to integrate with various sales channels, improving SEO rankings, and offering sleek themes. Because, let’s face it, your aesthetically biased audience seeks inspiration from your fashion brand, not just your product catalog.
If fashion is your profession, this episode is definitely for you – check it out!
EP05: Five Reasons to Choose (and Not To Choose) Magento 2
This episode is for those who are still deciding on an ecommerce platform. And no, we’re not trying to make a sale here. Instead, we’ll spill all the pros and cons of Magento ecommerce platform. You’ll find the top 5 reasons why merchants choose to build their online stores on Magento as well as 5 case scenarios when Magento may not be a perfect fit for you.
EP04: How to Write Ecommerce Project Requirements?
Once you find your perfect ecommerce development partner, it’s your job to articulate your needs and wishes for an online store. Properly written ecommerce project requirements will ease the task for your development team and ensure you’re not taken by (unpleasant) surprise once your project is complete.
EP03: How to Choose the Right Ecommerce Solution Partner?
The third episode of LoveCommerce discusses the key things to consider while choosing an ecommerce solution partner. Whether you search for value-added resellers (VARs) or negotiate the deal with a full-cycle niche agency, use a vendor evaluation form and see if your chosen partner meets the criteria discussed in the video.
EP02: How to Choose an Ecommerce Platform?
If you’re wondering how to choose the right ecommerce platform, you should definitely check this episode out. You won’t find any of those boring platform feature reviews but rather five questions you should ask yourself before settling down for a single ecommerce solution.
EP01: Top 5 Ecommerce Trends in 2021
Our first LoveCommerce video focuses on the top 5 ecommerce trends in 2021. Don’t miss out on it! See which ecommerce trends dominate the industry in 2021 and how you can benefit from them to beat your competition.
About Elogic Commerce
Elogic Commerce is a full-cycle ecommerce development company and a certified Adobe Solution Partner. Founded in 2009, Elogic has completed hundreds of ecommerce projects for B2B and B2C clients from all over the world. The company mainly focuses on Magento development but is developing expertise for other platforms, like Shopify, BigCommerce, Salesforce, commercetools, etc. Elogic Commerce has been featured among the top Magento developers on Clutch and has received a 2019 Imagine Excellence Award as a #1 Magento community contributor.