A Suit to Follow: Famous Brands That Use Shopify

Ecommerce marketing
8mid read March 15, 2024
Ecommerce marketing
What Big Brands Use Shopify: Success Stories Scrutinized

One of the crucial choices a budding entrepreneur in the realm of ecommerce faces is the selection of a platform on which to build their e-store. Tech-savvy people can competently weigh the pros and cons of different solutions and opt for an application that satisfies their technical and business requirements to a tee. Yet most ecommerce actors don’t have such expertise. What can help them make a choice? 

As vetted specialists in providing ecommerce consulting services, Elogic Commerce recommends taking blue-chip companies for a model in this aspect and joining the Shopify brands family. Let’s discover what big brands use Shopify and how the platform’s fortes benefit them. 

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Zooming in on Brands Using Shopify

With more than 3.7 billion ecommerce websites powered by this software globally and 28% of the US market share, Shopify remains the unquestionable leader in the niche. The company has a range of products (classic Shopify, Shopify Advanced, Shopify Plus) and pricing plans for versatile use cases. Its software is known for its simplicity and flexibility, allowing forcreating of cost-efficient, fast-performing, safe, SEO-friendly, and visually attractive e-stores open to third-party integrations and providing excellent mobile experience to users. 

Seeing the hefty upsides of this platform, many startups and major-league businesses who know how to sell name brands on Shopify choose it as a basis for their ecommerce site or migrate to Shopify from other platforms. Want to know what brands use Shopify? Here is a list of the best Shopify stores (the Elogic Commerce version).



It is one of the fastest-growing Shopify clothing brands in the fitness apparel and accessories niche. Founded by a teenager just a dozen years ago, this British dropshipping company has manifested spectacular progress, reaching half a billion-dollar revenue and a market value of over a billion by now. Of course, its success is largely conditioned by the flexible, breathable, and affordable sportswear Gymshark sells. Yet, the software that powers their e-store is a pivotal business driver, too.

The brand originally employed Magento to build their ecommerce site (and paid through the nose for it, by the way). However, during the 2015 Black Friday sale event, their big-ticket site crashed – and resumed its operation only 8 hours later. This setback, accompanied by exorbitant financial losses (estimated at more than $100,000), forced the owners to consider re-platforming

Gymshark moved over to Shopify Plus, which enabled them to upscale on-demand and cater to all needs and even whims of their clientele. And its number is huge! Today, the company boasts five million+ social media followers from more than 130 countries. To foster brand loyalty, Gymshark organizes world tours for its community, where participants can meet fitness icons and buy products in person. Currently, Gymshark is embracing a headless commerce model where Shopify is reinforced with Contentful CMS to create a more flexible e-store. 

Kraft Heinz


This food and beverage behemoth, with a market value of almost $50 billion, ranks third across North America and fifth globally, with a firm foothold in 200+ countries. Its traditional reliance on retail chains was shattered in 2020 when the pandemic disrupted conventional distribution channels and prevented consumers marooned in their lodgings from visiting brick-and-mortar stores. The astute entrepreneurs’ reaction was lightning-fast. It took them just a week after signing a contract with Shopify to launch their first online shop in the UK. 

Thanks to adopting the new Shopify-fueled strategy, Kraft Heinz succeeded in providing alternative access ways for its frontline customers and population strata that suffered from COVID most. Today, the platform they leverage helps the company improve and enhance its direct-to-consumer marketing approach. 

Kylie Cosmetics


Kylie Jenner from the famous (or notorious?) Kardashian clan is the founder of this $1.2 billion-worth company. Her second-largest Instagram account (368 million followers) and controversial reputation allow her to sell out collections in a matter of minutes. Naturally, the brand needed a powerful platform to handle such a prodigious customer stream (in 2016, the site experienced over 200,000 simultaneous visits during a product launch). 

The brand opted for Shopify Plus and never regretted the choice. The software it employs allows the online store to customize the look and management of the company and drive traffic for major campaign events.



Being an energy drink manufacturer (which means it can’t legally sell its core product online), Redbull hit the market with a collection of accessories and apparel in 2015. This merchandise won universal acclaim, not least because of the good choice of the ecommerce platform. Up-to-date, its Shopify e-store has yielded over $1.1 billion in sales in the US alone and continues to provide numerous fans of world-renowned sports franchises with versatile gear. 

Netflix Merch Shop


Known as a streaming company with $100 billion+ market value, the brand never loses an extra chance to capitalize on the movies and shows it produces. In June 2021, it launched a Shopify-based online store where The Witcher, Cobra Kai, Lupin, and Stranger Things fans can buy themed lifestyle products and clothes. The announced cooperation of Netflix with promising young designers, the solid fan base, and the opportunities Shopify has in store are the essential reasons for the website to quickly turn into one of the top Shopify stores.

Maverick by Logan Paul


Logan Paul is an ex-wrestler and a popular American YouTuber and entertainer. Among his numerous business ventures, the Maverick clothing line is considered the most profitable. To sell his goods worldwide, he launched a Shopify store in 2020 and earned $40 million hand over fist. The workmanlike use of the platform’s features and capabilities enabled the rookie businessman to create a visually appealing, easy-to-navigate, and regularly updated ecommerce site that continued to generate revenue even during COVID. 

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This is another case study of migrating from Magento to Shopify Plus. The reason behind the switchover was the same as with Gymshark – the inability of Magento to cope with the overwhelming visitor response the site faced at its North American online stores. With the problem thus fixed, BBC can focus on selling books, jewelry, apparel, and other merchandise to a consumer audience of any size. 



Traffic spikes are also the chief challenge for this toy and game manufacturer, owning iconic brands and trademarks such as My Little Pony, Milton Bradley, Parker, Brothers, G.I. Joe, and more. The surges usually occur during Comic-Cons and other fandom events, but the site can take care of them thanks to Shopify Plus’s capabilities. Alongside powering Hasbro’s three ecommerce platforms, Shopify is also the platform used for HasLab, Hasbro’s crowdfunding app.

The Economist


As a media outlet, this British newspaper offers authoritative opinions on politics, finance, business, science, and technology. As an ecommerce company relying on a Shopify e-store, it sells diaries, notebooks, calendars, and other stationery products, as well as various printed and audiobooks. Both channels of income combined generate over $300 million in revenues.

David and Victoria Beckham


Following in the footsteps of his wife, Victoria, who pioneered as an entepreunuer in 2008, the ex-football star founded his personal brand in 2014. Each spouse owns a Shopify Plus e-storeselling eyewear, fragrances, apparel, footwear, bags, and more. To showcase their merchandise, both e-stores harness the power of video and photos the platform provides. 

Given the multitude of these companies, plus those not mentioned in our roster (such as Tesla, Unilever, Sony, or Penguin Books), we shouldn’t ask which brands use Shopify but rather which ones don’t use Shopify today. However, you need qualified assistance in the field to emulate their success.

Elogic Commerce provides high-quality ecommerce development services, using which you can enlist a competent Shopify development team. Our specialists will create a sleek and robust e-store that will satisfy your customers with smooth functioning and foolproof navigation. 

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Drawing a Bottomline

Shopify, in all its variations, is a robust ecommerce platform honed for building flexible, safe, and SEO-friendly e-stores to be used by all types of companies in the sector. Its hefty fortes attract numerous major-league brands that launch their Shopify ecommerce websites, including Gymshark, Kraft Heinz, Kylie Cosmetics, RedBull, Netflix, BBC, Hasbro, and many others. If you want to follow their suit and pave the way to financial success in your niche, you should hire a seasoned IT vendor competent in creating high-quality Shopify e-stores.

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What are the advantages of Shopify?

The platform offers affordable and foolproof tools to build easy-to-navigate, high-performing, and flexible e-stores that are honed for handling a large number of simultaneous site visits. Besides, ecommerce sites created with Shopify are mobile- and SEO-friendly, safe, and allow multiple third-party integrations.

What pricing plans does Shopify offer?

It has a range of options to suit organizations of various sizes, industries, and business requirements. Startups will enjoy the Starter plan ($5 a month); for small and medium-size companies, Basic Shopify ($29 a month) and Shopify ($79 a month) will do; Advanced Shopify ($299 a month) is geared for large businesses.

Which is better: Shopify or Shopify Plus?

Shopify Plus is a powerful platform that will benefit enterprise-size companies. Compared with classic Shopify, Plus has many advanced features, such as headless commerce opportunities, an unlimited number of personnel accounts, a thorough check-our control, more integrations, access to educational content on Shopify Plus academy, etc.

Is Shopify a B2B or B2C platform?

Its major focus is the B2C ecommerce; however, it has a range of capabilities that support B2B operations. It is especially true for Shopify Plus, where you can connect multiple locations and clients in one company profile, configure various currencies and payment terms, set customer-specific catalogs, and enjoy other B2B-oriented features.

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