26 August 2015
Every day number of online stores are being launched in the same industries. The competition level gets higher too. The only way to survive in the world of e-business – to provide the customer with outstanding service.
This article will help you to understand the reason of low sales, find new ways to attract new customers and increase conversion of your online store.
Customer loyalty to the company plays an important role in business. By accessing an online store, the customer wants to see reviews on and be able to contact a representative of the company. Therefore, the store should contain elements that cause the trust of users and increases the desire to buy from your store.
Here is a check-list of such elements:
The time spent on your site depends on how clear and logical your navigation chain is. The customer should be able to go back to the desired page of the site at any time. Therefore, for online shopping are important so-called “breadcrumbs” on every page – the path from the main page to a current through the sections and subsections.
Pop-up window is a powerful tool of a lead generation, but you have to be really careful about using it. The timing of pop-ups must be selected individually, depending on the scope of your business and visitor behavior on the site. Pop-ups should contain no more than two fields to fill in, and appear at regular intervals, so as not to annoy the user.
The interface of the site should attract the user from the first seconds. Interface, color, shape buttons – all these little details affect the user’s selection. Here is an example of a few web design trends this year, which will make the online store more attractive and pleasant to use:
Transparent Call To Action (CTA) – buttons:
The combination of text and image:
Buttons allow the call to action to guide shoppers in the process of staying on the resource. CTA-button should appear in every screen to be visible and always easy accessed by the user, on any page of the site . The role of this interface element is very important for conversion optimization.
Motivating phrases like: “call“, “contact us“, “send mail” are also generating leads, so I advise to fix the contact details in header / footer, so the user will always have to rely on feedback, and will not have to return to the home page.
The task of each owner of an online store – to provide ease of use even for those users who are not experienced in using the Internet and purchasing online.
Online Stores must have:
– clear distribution of products into categories
– the optimal description of the goods
– text divided into several blocks
– site navigation on every page
– visible buttons that call for targeted actions
On the authorization as well as on the order page the user pay attention to a number of factors:
– choice – to use the site as an authorized user or as a guest
– the number of fields for registration: should be short form for easiness of use
– clear and simple order page
– payment and delivery options.
There is a method to determine the most conversion pages on your site or its individual parts – A/B testing. This is a method of determining the most effective web page (or some of its elements), by proposing users with the two options. With the help of experiments and Google Analytics can understand which of the ideas are effective and preferred by customers.
All kinds of related units, recommended products, as well as blocks of bestsellers, new products, and hits. Price tags, tricks with free additions to the main purchase (delivery, for example), discounts for large amounts, shares and other techniques salespeople – all this will serve as the increase the average receipt. Implement them if you still have not.
Google Analytics – the best and most popular tool for tracking of key indicators of an online store. Taking advantage of this service will improve lead generation. Also you should pay attention to a number of indicators:
– the ratio of leads and traffic to the page
– Card user clicks analysis
– Website traffic
– Site map path.
Try new, invent, do experiments, so that the user will come back to you again and again and finally will become your loyal customer. Improve your site, and you will become a leader in your retail industry’s online segment!