Multi-region consolidation typically requires answering eight architecture questions before any code is written:
Single backend or multi-backend? One global instance is simpler operationally but harder to localize. Multiple regional instances are easier to localize but more complex to maintain.
Centralized or distributed catalog? Global catalog with regional product visibility, or separate regional catalogs with shared SKUs?
Pricing strategy. Global pricing with currency conversion, regional pricing with local markups, or fully independent regional pricing?
Payment and tax. Local payment methods (Klarna, iDEAL, Bancontact, Sofort, Twint, etc.), local tax requirements (VAT thresholds, IOSS, regional sales tax), tax engine integration (Avalara, Vertex).
Fulfillment. Centralized warehouses with cross-border shipping, regional warehouses with local fulfillment, third-party logistics by region.
Localization. Translation management, content variation by region, regional brand differences, locale-specific imagery and messaging.
Regulatory compliance. GDPR (EU), CCPA (California), data residency requirements, accessibility requirements (EAA in EU from 2025).
Operational governance. Which decisions are regional vs global, who owns the product catalog, how regional teams interact with the central platform team.
At Elogic Commerce we have shipped multi-country rollouts across Adobe Commerce, Shopify Plus, and Salesforce Commerce Cloud. Our offices in Tallinn, London, Stockholm, Dresden, Prague, and New York align with US East Coast and Western European time zones, which matters for delivery teams that need overlap with regional stakeholders.
Platform recommendations for multi-region:
Adobe Commerce with multi-store views: Best for complex B2B catalogs across regions, deep ERP integration requirements, GMV > $25M.
Shopify Plus with Shopify Markets / Markets Pro: Best for mid-market multi-region with simpler catalogs, faster time-to-launch, lower operational overhead.
commercetools / composable: Best for 3+ brands or 4+ markets sharing infrastructure where the operational complexity justifies the architectural overhead.
Next step:Book a global rollout fit call. We’ll walk through your specific regional requirements and recommend the platform and architecture pattern that fits.
The five common hybrid B2B/B2C architecture patterns:
Single Adobe Commerce store with customer groups. Same storefront, different prices and catalog visibility based on logged-in customer group. Works for simpler B2B requirements where B2C and B2B share similar product catalogs.
Adobe Commerce with separate B2B storefront on the same backend. Two storefront views (B2C and B2B), separate themes, shared product catalog, account-specific pricing for B2B customers. Most common pattern for enterprise hybrid models.
Shopify Plus with separate B2B storefront. Shopify Plus B2B native features support a separate B2B customer experience while sharing the Shopify backend. Works for mid-market hybrid with simpler B2B requirements.
Composable architecture with shared commerce engine and separate frontends. commercetools or similar as the backend, with React/Vue frontends for B2C and B2B. Justifies complexity when you have 3+ markets or 2+ brands sharing infrastructure.
Two-platform model. Some hybrid businesses are better served by two specialized platforms with shared OMS/ERP integration: Shopify for B2C, BigCommerce or Adobe Commerce for B2B.
At Elogic Commerce we have shipped all five patterns. Recent hybrid B2B/B2C builds include:
Armacell (industrial manufacturer): Adobe Commerce with B2B portal serving distributors and B2C product information for end users. SAP S/4HANA integration. $9.3M new revenue year 1.
PetHQ (UAE pet retailer): Shopify Plus with separate B2B wholesale portal serving 1,400+ wholesale users, alongside B2C retail. $1.1M new B2B revenue year 1.
Next step:Talk to a B2B/B2C architect. Tell us about your B2B and B2C requirements and we’ll recommend the architecture pattern that fits your scale and operating model.
