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Magento Developer Hourly Rate: How much does it cost to hire a Magento developer?

October 15, 2020 11 MIN READ
Choose Magento
Magento Developer Hourly Rate: How much does it cost to hire a Magento developer?

As a Magento development agency, we get paid on an hourly basis. We know better than anyone else the average cost to hire an ecommerce website developer. 

Magento hourly rates vary across the globe. In the USA, for example, Magento programmers may charge $175 per hour. In India, you can find a developer with an hourly rate 10 times lower than in the US. If you were looking for the cheapest rates, you would probably just search for Indian developers, but since you’re here, you most likely want to make an informed hiring decision. 

In this article, you will learn more about Magento developers, the expertise you need to be looking for, Magento developer hourly rates in different countries, and where to hire them for your project. Let’s start with the basics:

Who is a Magento Developer?

Many SMBs (small to medium businesses) that want to build an online presence on Magento need to find an experienced development team and comply with business strategy and objectives. Magento developers can be divided into two major groups – front-end developers and back-end developers.

  • Front-end includes all software or hardware that is part of a store the user interacts with. Front-end developers build Magento templates to make sure an online store looks attractive, is user-friendly, and is optimized for all devices. 
  • The back-end of the website consists of a server, an application, and a database. The back-end is the part of the store that customers cannot see and interact with. Back-end developers write code, make updates and changes, implement extensions, and create custom modules to ensure everything on the client-side actually functions effectively. 
Front-end vs Back-end development
Front-end vs Back-end development. Image credit: Venturelessons

A Magento developer hourly rate is typically based on the developer’s knowledge and skills, certification, and location.

Technical skills any Magento developer requires

Magento is a robust and flexible ecommerce solution, so developers should possess significant skills to integrate all business processes into a powerful Magento platform. Here are some of them:

  • Extensive knowledge of the Magento solution: Top Magento developer should keep abreast of the latest Magento technologies to effectively build any Magento projects on the platform.
  • Programming languages: 
  • Front-end programming languages include HTML, CSS, and Javascript. Front-end developers also need to be aware of recent design trends and be good at color theory.
  • Back-end programming languages include HTML, CSS. However, back-end developers should be also familiar with languages such as Java, Python, PHP, Go, and Ruby.
  • Analytic skills: Design and technical issues tend to happen often, so having great analytical skills to find a solution to sudden problems will be useful.

Are there any certifications that Magento developers  should carry?

Another aspect you should take into account when hiring a Magento developer is their certification. There are few Magento certifications, each of them varies depending on the type of experience required. The major ones are:

  • Magento 2 Certified Solution Specialist
  • Magento 2 Certified Professional Front End Developer
  • Magento 2 Certified Professional Developer
  • Magento 2 Certified Associate Developer
  • Magento 2 Certified Professional Developer Plus
  • Magento 2 Certified Professional Cloud Developer
Magento Certification
Magento Certification. Image credit: Quora

Why is certification so crucial? A developer with Magento certification has the necessary skills to build a store from scratch and handle all the technical issues.

Magento store development: In-house vs Agency vs Freelance

Let’s also consider the advantages and disadvantages of in-house vs agency vs freelance development solutions to help you make the right decision!

In-house Team

One way to develop your Magento store is to have an in-house team of Magento programmers with a prolific experience in ecommerce store development. Here are the advantages and disadvantages of choosing this option.


  • With an in-house team, you are surrounded by trustworthy people with a high level of engagement who understand your company’s culture and business objectives.
  • When an in-house development team is in the same office as you, it makes the entire project progress much faster, as you can assign the tasks according to developers’ skills and ask developers in-person to customize features or change the design managing priorities and deadlines.  
  • Rapid troubleshooting as you can address an issue in real-time and face-to-face.


  • Hiring certified Magento developers in your team can be challenging. Most experts work in big development agencies
  • It’s also difficult to evaluate the level of a developer’s skills without having the necessary technical knowledge. 
  • Having an in-house team also costs a pretty penny. It doesn’t matter if your team is working on a custom design or making small changes to optimize the store performance, you have to pay them the same salary. Not to mention sick pay, vacation days, health insurance, and refresher course costs. 

Usually, a company has a Magento in-house development team when they have an ongoing project that needs daily support and development. 


Whether you want to develop a new store from scratch or migrate to the Magento 2 version, a good option is to search for a Magento development agency that has a portfolio with projects to showcase their expertise. Here are some pros and cons of hiring a development agency.

Related article: Choosing a Magento Development Agency: Insider Info + 10 Things to Look For.


  • Magento development companies have all the tools and latest technologies your project requires. Therefore, they can apply that knowledge in practice to provide superior user experience and reduce development costs.
  • Programmers working in the development agency are certified and qualified Magento developers that have solid expertise to troubleshoot any kind of problem. 
  • If you are not sure about the scope of work you will need to start selling online, you can use the development company’s services for initial work and after some time you can decide whether to continue the cooperation or not.
  • Trustworthy development agencies always have a project manager that plays a key role in planning, executing, monitoring, controlling, and closing projects, making sure that the project is delivered on time.
  • Agencies often offer technical support and maintenance even after the development stages are finished.


  • There is a probability of overlapping roles, tasks, and responsibilities, that can result in loss of time and rise the overall development costs of the project.
  • Usually, many agencies offer 24/7 assistance, however, the response time on occurring technical problems can cause a delay. In comparison, with the in-house team, any issue can be discussed in person and addressed straight away.

Most store owners consider an in-house solution to be the perfect option for store development, but the truth is that development agencies have the technical expertise to support your growing needs and help your store to reach its true potential.


A freelancer is a self-employed programmer who provides development services and earns an income on a per-project basis. Here are the advantages and disadvantages of choosing this option:


  • Most freelancers are likely to charge less than an outsourcing agency since they don’t have the overhead expenses outsourcing companies have. 
  • You can hire freelancers for a short amount of time for certain tasks and functions. 
  • You can hire freelance developers in various parts of the world and reap the benefits of foreign currency fluctuation that can reduce your overall budget for the project.


  • Freelancers are likely not to be available whenever you need them, as they can be busy doing some other projects from other companies. Communication delays are common things at any phase of the project.
  • Freelancers might not be as committed as your in-hose team or development agency, as one job is not solely their priority. 
  • Freelancers can also intentionally or unintentionally mishandle or leak sensitive information to the parties concerned.  
  • Some freelancers are not credible and sometimes promise more than they can manage, for that very reason you should avoid working with programmers that do not have a good ranking.

Magento developer hourly rate

A web developer’s hourly rate is one of the major aspects that influence the cost to build an ecommerce website. A typical way to charge for Magento services is by the hour. One development hour accounts for one hour of work by a professional Magento developer who can deliver front-end/back-end development services or resolve any other problems on the website. 

What is the hourly cost for a Magento specialist? Magento developer hourly rate depends on different factors. According to Clutch, based on the knowledge, experience, certification, and many other aspects, the hourly rate for Magento developers can be anywhere from $50 to $250 per hour. Alongside their skills, expertise, and training, their location will affect their price rate. 

Magento developer hourly rate. Image credit: Codetiburon

Ecommerce website costs in the USA are much more expensive. North American Magento specialists charge the highest rate at $100-175 per hour, followed by Western European at $40-125, and Eastern European developers at $20-50. The cheapest Magento developer hourly rate is in Southeast Asia at $15-20

In the USA and Canada, Magento developer hourly rate starts from $100 and can reach $175. Magento programmer hourly rates in the United Kingdom and Germany vary from £30 to £50 and $40 to $85 respectively. In Ukraine, the average Magento developer rate per hour is $25-40.

CountryMagento Developer Hourly Rate 
The USA, Canada$100-175
Germany, France, Italy, Spain, Estonia, Netherlands, Belgia$40-85
Mexico, Brazil, Colombia, Peru, Chile, Argentina$30-55
Ukraine, Poland, Romania, Belarus, Slovakia, Bulgaria$25-40
Morocco, Kenya, Nigeria, Egypt, South Africa$20-40
India, China, Philippines, Pakistan, Nepal, Bangladesh, Vietnam, Indonesia, Malaysia, Philippines$15-40

Typical Magento development services that the development team provides during working hours: 

  • Web design 
  • Store development 
  • System integrations (ERP, CRM, PIM, shipping, payment gateway, and more) 
  • Custom extension development 
  • Magento 2 migration
  • Maintenance and support
  • Store audit

For more detailed info about a Magento website cost, check out our article ecommerce site development costs.

How to find experienced Magento developers

If you want to hire Magento developers, start with well-known online talent platforms such as Clutch, Toptal, Upwork, and Magento partners. Let’s talk in detail about each platform.


Clutch offers a list of 200,000+ agencies in 500+ categories. With Clutch, you can easily explore top services across industries to find the right solution for your business. The platform includes verified reviews, data-driven content (industry trends and insights), and a leaders matrix that shows how companies compare in a particular market. We recommend taking into account the number of projects successfully completed by this specialist and their feedback from clients.


Toptal is a big and fast-growing network, that provides the talented freelancers to execute and integrate into your company for any technology stack. An internal team of experts reviews your request and matches your company with talent that has experience relevant to the role that you need. You have the possibility to have a trial period to decide whether freelance programmers meet your business requirements. Toptal has worked with companies in Japan, Switzerland, Canada, United States, Germany, United Kingdom, and more. 


With Upwork, you can explore the various ways to connect with top-rated remote programmers and agencies. Upwork’s team of experts generate a shortlist of qualified professionals in different spheres from a vast talent database all around the world with the help of AI matching technology. Then you get a shortlist of candidates that should be a great fit for your company. You’ll be able to analyze the profiles, project portfolios, and ratings so you can find the perfect match for your project. 

Magento partners

We also recommend checking official Magento partners on the Magento website. Magento provides a list of trusted consulting companies that help merchants deliver superior customer experiences on the Magento platform. Magento Solution Partners are trained, certified, and trusted companies with a strong knowledge of the Magento platform. They build leading B2C and B2B projects for global brands, SMB, and enterprises. 

As you see ecommerce developers may charge from $60 to $175 per hour. Our hourly rate is more affordable!

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