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  • Adobe Commerce (Magento)
  • Shopify Plus
  • Bigcommerce
  • Salesforce
  • SAP
  • Commercetools
  • Development
  • Migration
  • Dedicated Team
  • Integration
  • Optimization
  • Support & Outsourcing
  • Ecommerce Solutions
  • Business Models & Industries
  • Strategic Initiatives

Why customer experience design matters in ecommerce

Customer experience affects how easily shoppers can evaluate products, trust the storefront, complete checkout, and return to buy again. In ecommerce, CX is not limited to interface design; it also includes journey continuity across search, navigation, product evaluation, checkout, customer service, and retention touchpoints.

Design the full customer journey

Customer experience design connects the full buying journey across pre-purchase, purchase, and post-purchase interactions. In ecommerce, that means improving continuity across discovery, product evaluation, checkout, support touchpoints, and repeat buying.

Improve clarity across touchpoints

Customer experience is not only about visual appeal. It also depends on how clearly customers can navigate the storefront, understand offers, move between touchpoints, and complete key actions without confusion or unnecessary effort.

Increase conversion, retention, and customer value

Customer experience improvements can increase conversion, retention, and customer lifetime value when they reduce friction and make buying tasks easier to complete. In practice, this often means improving personalization, mobile usability, trust signals, and the consistency of interactions across the journey.

ISO 9001 and 27001-aligned processes for quality and security mangement.

ISO 9001 and 27001-aligned processes for quality and security mangement.

Why businesses
choose us

Built for High-Stakes Commerce: Trusted for enterprise replatforming, complex B2B pricing structures, performance optimization initiatives, and recovery of stalled or failed implementations.

Mid-Market to Enterprise Commerce Specialists

Mid-Market to Enterprise Commerce Specialists:

We design, build, and scale complex B2B and D2C commerce ecosystems for growing mid-market companies and enterprise organizations operating across multiple regions, brands, and business models.

Platform-Certified Across All Core Ecosystems We Support

Platform-Certified Across All Core Ecosystems We Support:

Adobe Commerce Silver Solution Partner, Shopify Plus Partner, and Hyvä Gold Partner — with certified engineers across every platform we implement, ensuring validated expertise rather than generalist development.

Strategic Discovery & Commerce Consultancy

Strategic Discovery & Commerce Consultancy:

Structured discovery engagements including stakeholder workshops, technical audits, architecture assessments, total cost of ownership modeling, roadmap definition, and implementation risk analysis before development begins.

PMI-Aligned Project Governance

PMI-Aligned Project Governance:

Delivery aligned with PMI standards and led by PMP-certified project managers, incorporating sprint governance, risk registers, milestone tracking, and transparent executive reporting.

ISO-Aligned Quality & Secure SDLC

ISO-Aligned Quality & Secure SDLC:

Delivery processes aligned with ISO quality management principles, secure SDLC practices, formal QA frameworks, code review protocols, and controlled release management.

Certified QA & Engineering Excellence

Certified QA & Engineering Excellence:

ISTQB-certified QA engineers executing structured test strategies, regression control, performance validation, and enterprise-grade release confidence.

Enterprise Integration Depth

Enterprise Integration Depth:

Proven ERP integrations including SAP, Microsoft Dynamics, NetSuite, Infor, Epicor, Acumatica, and Odoo, alongside CRM, PIM (e.g., Akeneo, Pimcore), OMS, WMS, and payment ecosystems.

Advanced B2B & Procurement Capabilities

Advanced B2B & Procurement Capabilities:

Implementation of cXML punchout catalogs, procurement integrations (e.g., Ariba), vendor portal development, contract pricing logic, approval workflows, account hierarchies, and complex B2B commerce environments.

Data Platforms & Governance Architecture

Data Platforms & Governance Architecture:

Secure API orchestration, BI/data platform integration, real-time synchronization, role-based access control, auditability, and compliance-aware data flows across ERP, CRM, and PIM systems.

Structured CX & Creative Frameworks

Structured CX & Creative Frameworks:

Customer journey mapping, persona-driven UX design, CRO experimentation models, and performance-first storefront architecture including Hyvä and headless builds.

Independently Rated 5.0 on Clutch

Independently Rated 5.0 on Clutch:

Clients consistently cite on-time delivery, proactive communication, and strong technical leadership across complex enterprise engagements.

500+ Commerce Projects Delivered

500+ Commerce Projects Delivered:

17+ years of experience with 200+ in-house ecommerce specialists executing multi-store, multi-region, B2B, D2C, and composable commerce architectures.

Our customer experience improvement cases

Pharma case study: SFCC

SFCC optimizes sales and CX for a pharma B2B ecommerce brand

Pharma
View case study
Canadian Wine Club case study: SFCC

Streamlining payments for a subscription-based retailer with Adyen Salesforce Commerce Cloud integration

Canadian Wine Club
View case study
Benum case study: Magento/Adobe Commerce

B2B Ecommerce Overhaul With Magento 2 Migration

Benum
View case study
Beauty Marketplace case study: SFCC

Building a headless PWA front-end for a beauty brand on SFCC

Beauty Marketplace
View case study

Customer experience design services we provide

Our customer experience design services help ecommerce teams improve how customers discover products, evaluate options, complete checkout, and return to buy again. We combine CX audit, journey strategy, UX design, research, and conversion-focused improvement to reduce friction across the full customer journey.

01
CX audit
02
Customer Experience Consulting
03
Customer Journey Strategy
04
Conversion Rate Optimization (CRO)
05
Focus groups and interviews
06
UI/UX Design
07
Customer experience strategy
08
CX implementation and maintenance
01

A CX audit identifies friction across customer touchpoints, including navigation, product discovery, product pages, cart, checkout, mobile interactions, and post-purchase journeys. The output is a prioritized improvement roadmap tied to customer and business impact.

02

Customer experience consulting helps ecommerce teams understand which customer segments matter most, where the journey breaks down, and which changes are most likely to improve acquisition, retention, and customer lifetime value.

03

Customer journey strategy maps how users move from discovery to checkout and post-purchase touchpoints, identifying where the experience breaks down or loses momentum. The goal is to improve continuity across the journey and prioritize the changes most likely to affect conversion, retention, and repeat purchase.

04

Conversion rate optimization in ecommerce focuses on identifying the journey improvements most likely to increase completed purchases and other priority actions. In CX work, this often includes checkout simplification, product-page optimization, personalization, mobile UX fixes, and other changes that reduce friction across the buying journey.

05

Qualitative research methods such as interviews and focus groups help explain why customers hesitate, abandon, or fail to use features as expected. They are especially useful when analytics show a problem but do not explain the cause.

06

UI/UX design translates customer experience strategy into the layouts, interaction patterns, and visual systems that shape how customers navigate, evaluate offers, and complete key actions across devices.

07

Customer experience strategy defines how the journey should work across discovery, evaluation, checkout, support, and post-purchase touch points. The goal is to improve continuity across channels and prioritize the changes most likely to affect conversion, retention, and customer value.

08

We implement customer experience improvements across the storefront and supporting touchpoints, then help maintain and refine them over time. This includes turning CX strategy into live changes across UX, checkout, integrations, and post-launch optimization.

Ecommerce verticals Elogic specializes in

Retail

B2B &
Wholesale

Industrial
Automation

Consumer
electronics

Healthcare &
Pharma

Beauty
products

Luxury Goods
& Jewelry

Apparel and
Fashion

Food and
Beverage

Publishing

Our experts

Elogic has been creating and improving ecommerce solutions of all types for 14 years, bringing to life sales-boosting customer experiences with the help of a 200-strong team of IT aces. Meet the customer experience experts behind the state-of-the-art CX ideas we deliver:

Natalia Shcherbatiuk:

UX/UI Designer, Graphic Designer and Illustrator with over 6 years of experience

Ivanka Pop:

Business Analyst with a specialization in optimizing business processes and enhancing CX

Anastasiia Vyshnevska:

UX/UI designer with a focus on creating attractive and functional design

How we deliver CX improvements

Improving ecommerce customer experience requires more than isolated design changes. Our process combines research, journey analysis, UX design, implementation support, and post-launch refinement to improve continuity across discovery, checkout, support, and repeat-purchase touch points.

• STEP 1
Define CX goals and journey priorities
We begin by aligning on business goals, customer expectations, and the parts of the ecommerce journey that matter most. This helps define the CX priorities, improvement targets, and success metrics that will guide the work.
• STEP 2
Research users, touch points, and friction
We analyze customer behavior, journey touchpoints, and available research to understand where the experience breaks down and which pain points matter most. This helps focus CX improvements on the stages most likely to affect conversion, retention, and repeat purchase.
• STEP 3
Map journey flows and experience structure
We translate CX priorities into journey flows, page structures, and interaction logic that show how improvements will work across key touchpoints. This helps define where changes should happen and how they connect across the experience.
• STEP 4
Prototype and validate improvements
We create interactive prototypes of the proposed CX changes so teams can review usability, continuity, and key interactions before implementation. This helps validate the experience early and reduce risk before full rollout.
• STEP 5
Implement CX improvements
We implement the agreed CX changes across the storefront and supporting touchpoints, turning strategy, flows, and prototypes into live improvements customers can actually use.
• STEP 6
Test, measure, and refine
We test the updated experience, review performance and user behavior, and refine the changes based on what the data shows. This helps ensure the improvements deliver the intended impact on conversion, retention, and customer experience quality.

Why partner with Elogic Commerce

Elogic Commerce is a fit for ecommerce teams that need customer experience work tied to platform reality, operational complexity, and measurable business outcomes. Our experience spans strategy, implementation, and optimization across complex commerce environments.

17+ years in ecommerce

Elogic Commerce brings more than 17 years of ecommerce delivery experience across strategy, implementation, and optimization for businesses that need customer experience improvements grounded in real commerce operations.

200+ ecommerce specialists

Our team includes strategists, designers, developers, QA engineers, and solution specialists who work together on customer experience improvements across strategy, implementation, and optimization.

Strategy through implementation

Elogic Commerce supports customer experience work from research and journey strategy through UX design, implementation, and post-launch refinement. That helps teams turn CX plans into changes the business can actually operate and sustain.

What our clients are saying

dampfi

If we experience an issue at any time, Elogic Commerce is accessible and quickly handles the problem.

Ellipse 56
Robin Hansson

CEO, Dampfi

They only accept jobs that they know that they can do, and are good at managing expectations.

Wes Gleeson

Managing Director, Yellowblue

The team’s general technical knowledge and Magento expertise distinguish them from other providers.

Elliot Thomas

Technical Lead, Instant ECARE

Join the list of Elogic Commerce’s clients

Hanes Brands Inc
marimekko
Benum

Let’s talk

Whatever concept you have in mind, we have an idea or two on how to implement it within the existing budget and timeframe as efficiently as possible. Consider us your one-stop, platform-agnostic software partner.

Ready to chat?

Reach out to receive a free consultation and entrust your IT initiative to a company that will help you manifest your vision and business approach into an ever-growing and adaptable business.

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    Frequently asked questions

    Ecommerce customer experience design focuses on how customers move across discovery, product evaluation, checkout, support, and post-purchase interactions. It looks beyond individual pages to improve continuity across the full buying journey.

    A CX audit evaluates friction across customer touchpoints, including navigation, product discovery, product pages, cart, checkout, mobile interactions, support, and post-purchase journeys. The result is a prioritized roadmap of CX improvements tied to business and customer impact.

    Yes. We work with ecommerce businesses that need customer experience improvements across multiple touchpoints, channels, and operational contexts. That can include complex buying journeys, cross-channel continuity, and post-purchase experience design.

    Timelines depend on scope and complexity. Targeted improvements can be delivered quickly, while broader journey overhauls may take several months, and we align the plan to your priorities, dependencies, and release cadence.

    Yes. The journeys and touchpoints differ, but the same principles apply: understand customer needs, remove friction, support the right decision-making paths, and design role-appropriate experiences for different audiences and buying processes.

    UI shapes how the storefront looks, UX shapes how tasks work, and customer experience design connects the broader journey across pre-purchase, purchase, and post-purchase touchpoints. In ecommerce, CX design helps align the full experience rather than only optimizing isolated screens.

    Yes. Customer experience improvements can increase conversion, retention, and customer lifetime value when they reduce friction and make buying tasks easier to complete. This often includes better checkout flows, clearer touchpoints, stronger mobile usability, and more consistent post-purchase interactions.

    Yes. Elogic Commerce supports customer experience work from research and journey strategy through UX design, implementation, and post-launch refinement. That helps teams turn CX strategy into live improvements the business can operate and sustain.

    We track KPIs such as conversion rate, customer effort score, customer satisfaction, net promoter score, customer lifetime value, acquisition cost, retention, and revenue, comparing baseline versus post-release performance to confirm impact.

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