Amasty – Customer Group Catalog Extension for Magento 2

Review of Customer Group Catalog Magento 2 Extension for Better Personalization

Summary

Key takeaways

Customer Group Catalog lets you personalize the storefront by segmenting customers into groups and showing different offers per group.
You can set custom prices and discounts for specific customer segments (e.g., bulk buyers).
The extension can replace product prices with custom text like “Send a quote” or “Register now”.
It includes built-in product forms so shoppers can ask questions about a specific item.
You can create separate catalogs for different customer groups to tailor product visibility and merchandising.
It can hide product details and action buttons to encourage registration or login for full access.
The article states it’s compatible with all Magento 2 versions.
Pricing mentioned: $229 for Magento Open Source; $529 for Adobe Commerce / Commerce Cloud (first-year subscription).

When this applies

Use this when you run B2B or mixed B2B/B2C commerce and need stronger personalization: different pricing, catalogs, or access rules for wholesalers, VIP customers, distributors, or registered users. It’s also useful when you want to turn anonymous traffic into leads by gating key information behind registration.

When this does not apply

Avoid it if you sell a simple, transparent DTC catalog where everyone should see the same products and prices, or if hiding prices/details would introduce friction and reduce conversion. It also may be unnecessary if your personalization needs are minimal and can be handled with native customer groups + price rules alone.

Checklist

Define your customer segments (guest, registered retail, wholesale tiers, VIP, partners).
Decide what changes per segment: pricing, discounts, product visibility, or CTA behavior.
Pick which products should show custom text instead of price (and define that text).
Configure rules for when prices are visible vs replaced (guest vs logged-in, by group).
Set up group-specific catalogs (which SKUs each group can see and buy).
Decide if you will hide product info and buttons (and which elements exactly).
Configure built-in product forms (fields, routing, validation, spam protection).
Define lead handling: who receives form submissions, response SLA, follow-up flow.
Ensure messaging is clear (why content is hidden, what users gain by registering).
QA critical flows per group: category pages, PDP, cart, checkout, account.
Test edge cases: guest checkout (if enabled), out-of-stock, special prices, tier prices.
Verify multi-store / multi-website behavior if you run multiple storefronts.
Add analytics tracking: CTA clicks, form submits, registrations, conversion by group.
Create governance: who can change catalog rules and how often you review them.
Roll out gradually (one segment/category first), measure impact, then expand.

Common pitfalls

Over-gating (hiding too much) and pushing users away instead of motivating sign-ups.
Using vague custom text (“Contact us”) without explaining next steps or benefits.
Creating too many groups/rules, making pricing and catalog logic hard to maintain.
Misconfigured visibility that accidentally hides products from the wrong segment.
No internal process for form leads, so “request a quote” becomes a dead end.
Not testing full purchase flows per group, leading to checkout surprises.
Forgetting measurement, so you can’t prove whether personalization improved results.

Customer group catalog, a Magento 2 extension developed by Amasty, is a nifty tool for building strong relationships with your buyers and improving the level of customer service overall. Customize your pricing for specific shoppers and develop winning marketing strategies using Customer group catalog.

Why do you need Customer group catalog Extension for Magento 2?

When you’re running an online store one of your goals is to build long-lasting relationships with new and existing customers. With the help of Customer group catalog extension you can segment your client base and bring special offers and prices to different groups. For example, you can provide discounts to the group of clients interested in buying items in bulk.

Main features of Magento 2 customer group catalog extension

Add custom text instead of prices. You can replace prices for each item with a customizable text such as “Send a quote,” “Register Now,” etc.
Built-in forms for each product so that customers could ask questions related to certain products.
Catalogs for specific groups. You can create different catalogs for specific user groups to sell products with a more personalized approach.
Hide product info and buttons. You can hide detailed information motivating shoppers to register to get access to the store’s full functionality.

What does it look like?

Below you can find an example of how you can apply the extension for your store. As you can see, you can create group catalogs for unsigned and already registered users to provide special offers and bring a personal approach to each group of customers:

magento 2 customer group catalog extension

Available for

The extension is compatible with all versions of Magento 2.

How much does it cost?

A starting price for the extension is $229 for Magento Open Source merchant. Adobe Commerce and Commerce Cloud merchants will have to pay $529 for the first-year subscription.

Where to buy

Click to buy the extension

What to do if Customer group catalog extension doesn’t work for you?

If the extension doesn’t work for you and you want your store to have something like Customer group catalog but with additional features, we can build a custom extension for your online store. If you want to find out more about this service, please, go to our Magento custom extension development services.

Also read: Top 20 free and paid Magento 2 extensions