Review of Page Builder Magento Commerce Extension to Create Content

Key takeaways

• Magento Page Builder is a Magento Commerce feature/extension for creating store content using built-in controls, so you can design pages without coding.

• It’s positioned as a way to create new pages (including product/landing pages) and edit existing ones without involving front-end developers.

• The main workflow is drag-and-drop content building plus layout customization from the admin panel.

• Key capabilities called out: no-code page creation, page preview, and drag-and-drop images/videos.

• A typical path to edit the homepage is: Admin → Content → Pages → Home Page → Edit.

• Availability: Page Builder is compatible with Magento Commerce 2 (not Magento Open Source).

• Cost: it’s included in every Magento Commerce edition, so there’s no separate extension fee.

• If the built-in features aren’t enough, the article suggests building a custom extension to add functionality.

When this applies

Use Page Builder when you want marketing/content teams to publish and iterate on landing pages and content blocks faster, with less developer dependency—especially for frequent content changes and campaign-driven merchandising.

When this does not apply

It’s not a fit if you’re on Magento Open Source (since it’s positioned as part of Commerce), or if your pages require highly custom interactive UI that’s better delivered through theme development and component engineering rather than a visual builder.

Checklist

1. Confirm you’re on Magento Commerce and Page Builder is available in your edition.

2. Choose the page you want to create/edit (homepage, landing page, product content page).

3. Open the page in admin (e.g., Content → Pages → Home Page → Edit).

4. Define the page goal and the minimum content needed (hero, benefits, CTA, trust, FAQs).

5. Use drag-and-drop to add content blocks and media (images/videos).

6. Adjust layout settings to match your design system and spacing rules.

7. Preview the page to validate how it will look to visitors.

8. Check responsive behavior (desktop/tablet/mobile) and fix layout issues.

9. Validate performance basics (image sizes, number of heavy blocks, video embeds).

10. Add SEO essentials (title/meta, headings, internal links) before publishing.

11. Publish changes and verify on storefront (cache, CDN, FPC considerations).

12. Set a governance flow: who can edit pages, approval steps, rollback plan.

13. Track outcomes (conversion rate, bounce, scroll depth) for pages built with Page Builder.

14. Document reusable patterns (sections/modules) to keep pages consistent.

15. If you hit limitations, define the “missing features” and scope a custom extension.

Common pitfalls

• Expecting Page Builder to replace all front-end development—complex UX still needs custom engineering.

• Letting many people edit pages without governance, causing inconsistent design and layout drift.

• Overbuilding pages with heavy media/blocks, leading to slower category/landing page performance.

• Not previewing properly, so spacing and responsive behavior break on real devices.

• Publishing without SEO basics (headings, internal linking), wasting the new page’s potential.

• Relying on Page Builder for everything and accumulating one-off layouts that are hard to maintain.

• Skipping measurement, so you can’t tell whether “faster publishing” improved conversion.