In recent years, Magento went through a lot of changes to become a front runner in the online business world. Other platforms that follow close behind are BigCommerce, Shopify, Salesforce, and Woocomerce.
A lot has been spoken and written about Magento. However, there are important questions to ask before implementing Magento – Is Magento the right platform for your business? What are the pros and cons of Magento compared to other ecommerce platforms?
As a company specializing in the development of ecommerce websites on Magento, we know its advantages and disadvantages better than anyone else. We have compiled a list of pros and cons of the Magento ecommerce platform to assist you in deciding whether Magento is a good fit for your retail business.
Magento came out as one of the most robust, flexible, user-friendly, and scalable platforms in the ecommerce market. It offers an extensive range of powerful tools for developing and running your online store. Let’s talk about the advantages of Magento ecommerce platform in detail.
Magento offers an abundance of out-of-the-box features to operate your business, such as multiple stores, numerous locations, different languages, product types (simple, configurable, virtual, grouped, bundle, downloadable), color swatches. Since Magento 2.3’s release, it also supports multiple warehouses, various price tags, and a wide range of currencies.
Compare Magento with Shopify, Woocommerce, or any other ecommerce platform. Magento stands out with its variety of features. Magento Commerce offers powerful options when it comes to marketing, user loyalty, user experience, and business efficiency.
Magento is fully scalable, so whether you’re selling 100 items or 1,000,000, Magento can deal with it effortlessly.
In fact, Magento can support up to approximately 500,000 products and thousands of transactions per hour. It’s a prominent benefit because you can scale smoothly in the background with no interference involved.
Magento is a top ecommerce platform, so naturally, there is a wide and vibrant community of users and expert Magento developers who contribute in developing extensions and plugins.
The Magento Community has more than 360,000 forum members, 8,000 certified developers, 5,900 contributors, and 1,150 partners. Thus, Magento contributors can help you find immediate solutions to any problems with your online store.
Recent studies show that 84% of companies that invested in a mobile presence indicated an increase in new customers and revenue growth. Magento is a mobile-friendly platform as it enables you to develop a mobile website without any difficulty and provide the best mobile experience to customers.
Magento Mobile offers smooth storefront integration that is handled on different devices (iPhones, iPads, and Androids). Moreover, Magento Commerce introduced Progressive Web Applications (PWA) Studio, a set of tools for designing online stores with simple front-end experiences on mobile devices.
To find out more about PWA apps, their main characteristics, how they work and explore the key difference between a PWA vs native app vs responsive website, check out our article “What is PWA and why does it matter for ecommerce?”
Selling jewelry? Electronic devices? Medications? Whatever your retail business looks like, Magento can be tailored to meet your business requirements.
The platform is open source. Therefore, you can modify the code, customize templates, and develop the functionality exactly the way you want. If Magento doesn’t provide a certain functionality you require, you can integrate a third-party extension or build an extension from scratch to add more features to your store.
Moreover, Magento offers API (application programming interfaces) for many third-party integrations such as CRM (custom relationship management), ERP (enterprise resource planning), inventory management, and much more.
These days it’s difficult to get yourself on the radar as there are numerous online stores and retail businesses competing for the same keywords. Bringing traffic to your website through search engines (Google, Bing, etc.) is still a big part of a successful ecommerce business.
Magento offers built-in SEO features that enable you to alter and optimize elements of your page, such as page header and meta tags. These SEO features help you rank higher in search engines.
If the platform is SEO-friendly, it doesn’t mean that you don’t need to introduce SEO best practices to increase its visibility for relevant searches. Check out Magento 2 SEO tips to ensure you get the best search engine rankings possible.
Among its many advantages, we need to consider some weaknesses before using Magento as an ecommerce platform.
Magento is a very expensive solution (compared to Shopify, for instance). Magento license costs are usually based on a store’s revenue through the platform. Magento Commerce Cloud licensing begins at $2,000 per month or on-premise begins at $22,000 per year.
Even though Magento Open Source is free of charge, it requires support that includes updates, custom development, and integrations. You also need to pay for off-the-shelf extensions for developer’s work building those extensions. Magento developers usually charge more than regular PHP web developers.
Related article: “Ecommerce website development cost breakdown”
Magento is a complex platform, with over 20,000 files and 200 database tables that not all developers will know how to manage. It can be difficult for beginners with the lack of or no technical skills to build an ecommerce store on Magento.
Even skillful and qualified developers who have experience with the core software need time to learn how to set up and run Magento at its full potential.
Magento is a layered software, and its complicated architecture makes the process of designing the site quite difficult and time-consuming. It often takes more time to make customizations on Magento than to make the same customizations on other platforms.
Magento requires a good hosting environment and store management. In comparison to other platforms which will operate rather well anywhere, Magento will perform badly if the website is not accurately hosted and set up.
Running Magento on shared hosting can cause a slow and poor user experience for customers. Our development team recommends our clients dedicated server hostings to deliver maximum performance and scalability for ecommerce stores. Magento Commerce Cloud is hosted on the cloud, so you don’t need to worry about hosting.
Depending on your business complexity and operational costs, the hosting cost starts at $5 and can be more than $1,000 per month.
To find out detailed information about the hosting types, providers and costs, check out our “Ecommerce Hosting Cost” blog post.
Poor technical support is one of the downsides of choosing Magento. The official support forum of Magento is overwhelmed with spam due to a lack of organized monitoring.
Imagine having an issue regarding failures, high server loads, slow page speed, downtime, and not finding any useful solutions. This can become very frustrating.
For this problem, there are 2 solutions:
A Magento ecommerce platform gives retail companies an opportunity to expand their business operations in the digital ecommerce world easily. Magento is a perfect ecommerce solution for different sizes of business (small, mid, enterprise) with a strong urge for customization.
Magento Open Source is the best option for startups and small businesses that are looking to build an ecommerce store in a fast way with minimum expenses.
Magento Commerce is the best option for B2B companies and enterprises with a great variety of product catalogs, wide global reach, and plans to scale in the future.
If you want to find out more information about the difference between these two versions check our Magento community vs enterprise comparison.
If you’re looking for a robust solution with advanced functionality, easy customization, 24/7 support, and don’t want to worry about hosting, you can also consider the cloud-hosted version of Magento. Check out Magento Commerce Cloud features and benefits.
As you can see, Magento has everything that you need to build a fully-operational store. It provides numerous features, along with the ability to customize the functionality. However, is Magento able to compete with other ecommerce platforms on the market? Most retail owners are in doubt about which ecommerce platform is the best. Here’s a Magento vs Shopify and BigCommerce vs Magento comparison to help you in choosing the right solution for your retail business.
Read more details in Magento vs Shopify.
Read more details in BigCommerce vs Magento
We have launched many projects on Magento Open Source Edition. Among them are Modli (an international marketplace for clothes retailers and designers), Dampfi.ch (a Swiss online vape shop), Mount-It (a large retailer of mounting solutions), MuLondon (cosmetics store), MyDining (an online food delivery service), Watches of Mayfair (an international supplier of luxury brands — Swiss watches, jewelry pieces, gifts), Turcomusa (gadgets and electronics seller), and many more… Community Edition became a perfect solution for these small businesses that wanted to build an ecommerce store with minimal expenses.
Some of our projects launched on Enterprise Edition are Marimekkousa ,Old Glory, Joie, Roller Rabbit, and more. Old Glory is a music, sports, and entertainment online store. Marimekko is a home furnishings, textiles, and fashion company selling high-quality clothing, bags, and accessories, as well as home décor items. Joie is a woman’s clothing brand for contemporary women, selling chic and classic clothes with modern touches. Roller Rabbit is a lifestyle brand selling plenty of products such as clothing for men, women, and children, accessories, bedding, and home furnishings.
They chose Commerce Edition to handle a large number of products, manage high-quality web traffic, and support multiple languages and currencies.
Ready to build your website on Magento?
A Magento ecommerce platform has everything that you’re looking for in an ecommerce package. Magento supports a ton of out-of-the-box features and is fully scalable, allowing you to build a fully operational ecommerce store.
And if you lack knowledge and experience in Magento, it’s crucial to hire a reputed development company with expertise in Magento whose savvy developers will help you to get the ultimate benefits Magento has to offer.