10 Best Website Design Ideas for Ecommerce To Learn From

Ecommerce website design matters significantly, as many customers tend to leave the store after only checking the home page. Creating an appealing, modern, and highly functional ecommerce web store design that accurately reflects your brand’s value plays a crucial role in showing your creativity and credibility to your customers.

A beautifully designed website that leaves a positive impression on shoppers is not easy to build. It’s not just about flawless graphics. Striking a balance between style and functionality is of the highest priority, and will enable you to not only gain new customers but also keep your loyal ones happy. 

If you are searching for a bit of inspiration for retail store design ideas from the best ecommerce sites, then you came to the right place. In this article, we will share the best ecommerce website design examples you can draw inspiration from. 

In their unique ways, the ecommerce stores mentioned in the article use attractive, engaging, and user-friendly ecommerce web design methods and features that help them to stand out from the crowd. Without further ado, here is a list of the top 10 website design ideas for ecommerce.

Cox & Cox

Cox & Cox is a UK-based online homeware, furniture, and textiles retailer. Cox & Cox’s website features gorgeous visuals, user-friendly navigation, and fast checkout. Cox & Cox’s design focuses on simplicity, with a big navigation menu that showcases all major categories and their sub-categories. 

Read more: How to Sell Furniture Online

The product pages are rich in visual content and have high-quality product photos with text descriptions. Even though they use so many excellent images, their page loads pretty fast. Not only do they use brief and precise copy to describe their goods, but they also underline their CTAs (call to actions) button by making it more prominent than the other elements on the page.

Ecommerce website built using: Magento

Allbirds

Allbirds is an eco-friendly footwear brand and is a perfect source for ecommerce website design inspiration.. The brand uses bright colors and white backgrounds, making the store visitors concentrate on the product. The simple menu bar of the Allbirds store makes it more appealing and easier to navigate. 

The brand’s value proposition “feels the material difference” is placed right in the middle of the photo, so customers straight away understand the brand’s value. As soon as you begin scrolling, Allbirds shows the company’s primary goal – to reduce carbon footprint. Their ecommerce website prides itself on simplicity and features animated content to demonstrate their products in a positive light.

Ecommerce website built using: Shopify

Land Rover

Land Rover is a brand that specializes in all-terrain vehicles. However, this ecommerce store sells Land Rover merchandise such as clothing, model cars, bags, gifts, and other items. 

Land Rover website features a smooth and clear navigation panel, bold and minimal style, and a great variety of filtering options on product pages. The website’s layout colors and graceful design combine well with its brand name. A product layout showcases two viewing options on the main menu (grid and list view) to enhance the digital customer experience. 

Ecommerce website built using: Magento

Kaekoo

Kaekoo is a brand that sells a line of custom-designed streamlined pillow covers. High-quality and large product photos help customers get the feel of Kaekoo’s cozy style. Kaekoo’s ecommerce store displays the images of products in various settings and in a warm color palette to help users select the product that fits their home design. 

Kaekoo’s homepage also demonstrates reviews from customers to increase the brand’s credibility and displays their social media feeds right on the homepage to build customer confidence. Kaekoo’s website is an excellent example of how to integrate your Facebook and Instagram feeds on the home page.

Ecommerce website built using: Wix

Baron Fig

Baron Fig is a New York-based company that sells notebooks, planners, rollerball pens, bags, and more. The first thing that you will notice on their ecommerce website is the minimalistic and clear photos. The color palette and catchy phrases complement the products. One of the notable things about the Baron Fig ecommerce store is the bold typography that attracts the visitor’s attention.

After clicking the “Shop Now” CTA on the homepage, customers are directed to a category page with pictures of products. Slightly below the fold of the website, Baron Fig displays a carousel of comments from the press articles from companies such as Bloomberg, GQ, Design/milk, and New York, which instantly grab your attention.

Ecommerce website built using: Shopify

Paul Smith

Paul Smith is a British fashion brand. The ecommerce website is easy to navigate and includes a hamburger menu. Every product page includes a store finder, a sizing guide, care guidelines, and more, making the whole customer experience easy and user-friendly. Paul Smith uses a simple design and creative images to create emotional bonds between customers and the brand.

To entertain customers, the brand introduces a stories section where they get personal with customers about their brand, core values, and the general vibe. A nice touch is the ‘Recommended Products’ feature on the product detail page that provides a unique experience based on the preferences of the visitors who reach the online store.

Ecommerce website built using: Magento

Cleverchefs

Cleverchefs is one more store on the list of best-designed ecommerce websites. It’s an online food shop. Cleverchefs design has a big navigation menu that pinpoints all major categories and their sub-categories. The ecommerce website is packed with high-quality colorful food photos. Cleverchefs also uses a thick and eye-catching font, which makes it easy for customers to read. 

Scrolling down the product page, you get videos of food preparation in action. Another great feature of this ecommerce website is online chat. Customers can use the pop-up at the bottom of the page to ask questions about products, delivery, or pricing. 

Ecommerce website built using: Wix

Simply Chocolate

Simply Chocolate is a Denmark-based company that sells chocolate bars. Their ecommerce store lets each of their products shine bright independently. When you scroll down the page, a new chocolate bar pops up in the center of the page, with a separate color theme and a unique name.

One glimpse at the online store is enough to leave the customers with good vibes. The menu is sideways, and Simply Chocolate uses background pictures of nuts and caramel instead of simple descriptions to represent the products. The large images, bright colors, and animated content all combined make Simple Chocolate an engaging and appealing ecommerce website. 

Ecommerce website built using: WooCommerce

YIELD

YIELD is an independent, Florida-based company. Their product line ranges from furniture to jewelry. Product photos are organized into a grid design with all the essential descriptions right on top of the images. After a few seconds on the homepage, a pop-up appears encouraging shoppers to sign up for their newsletter.

YIELD’s mega menu is user-friendly in its design. You can go through 3 levels to a product, but it doesn’t feel boring, primarily because the menus have been designed in various ways. Yield also applies a thicker font, which makes it more readable and creates a unique aesthetic. 

Ecommerce website built using: Shopify

Watches of Mayfair

Watches of Mayfair is a UK-based supplier of luxury brands selling Swiss watches, jewelry pieces, gifts, and other products. The website offers a mega menu that simplifies website navigation allowing customers to access different pages across the store quickly. Watches of Mayfair has one of the best ecommerce website designs and displays an Instagram feed feature that pulls the images from Instagram on the website homepage.

The website uses high-quality product photos to give customers a detailed view of the items, and by hovering on the image, they can get an even closer look. The ecommerce store also supports custom widgets from the Trustpilot consumer review on the home page and product pages. Store visitors can check what other shoppers think about the Watches of Mayfair products. 

Ecommerce website built using: Magento.

Ready to design your ecommerce website?

The web design of your online shop shapes the entire customer journey. It’s all about creating the best ecommerce website design that reflects your brand and its core values. While you want your ecommerce website design 2020 to be one-of-a-kind, it‘s also beneficial to consider beautiful designs from other ecommerce websites to learn how to enhance your own. 

Hopefully, this article will help you make the right design decisions to create an excellent ecommerce user experience that is appealing, user-friendly, and makes buyers return to the website again. Finding an ecommerce website design ideas that meet your ecommerce website design requirements can be quite challenging, but once you hit the sweet spot, you’ll convert passive buyers into paying customers.