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Magento vs WooCommerce: Which Ecommerce Platform Is The Best Fit For Your Business?

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Magento vs WooCommerce: Which Ecommerce Platform Is The Best Fit For Your Business?
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Guides & Advice
Magento vs WooCommerce: Which Ecommerce Platform Is The Best Fit For Your Business?
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If you are planning to launch your own online business and can’t make your mind on the ecommerce solution to get started with: Magento vs WooCommerce, you have come to the right place. Making the right decision on which platform to opt for us is crucial when building an online presence.

Magento and WooCommerce are top platforms with regard to self-hosted ecommerce solutions. As an ecommerce development company, we often meet customers who find it difficult to select between these best ecommerce platforms. Magento is the most popular solution among enterprise-level companies, whereas WooCommerce is a perfect option for WordPress-powered stores. 

In this article, we’ll introduce you to the functionality of both platforms and explain the key differences. We hope this guide will clarify the situation and help you decide what’s best for your business requirements. Let’s get started!

Here are some main points to help you compare Magento with WooCommerce.

What’s the difference between WooCommerce and Magento?

WooCommerce Overview:

  • A plugin for WordPress
  • Perfect fit to establish a small ecommerce website
  • Free version

“WooCommerce is a WordPress plugin with open-source and modifiable code.” 

Pros Cons
Easy to get started withDifficult to scale for websites with high order volume
Large open source communityA small number of out of the box features
A great number of themes Weak product data capabilities for large catalogs

Brands like Porter and York, Sodashi, Root Science, Ally’s Bar, Roberto Coin, and million others – small companies – are built on WoCommerce.

Magento overview:

  • Is available in 3 versions: Magento Open Source (free) and Magento Commerce and Commerce Cloud (paid). (Read how they differ here)
  • With Magento, you will need to have a solid level of web development knowledge to be able to install it. 
  • Mostly used by mid-level and enterprise-level companies that have huge website traffic volumes.

“Magento is a leading ecommerce platform that allows your ecommerce business to grow without limits.”

ProsCons
Highly scalable and flexible solutionComplex coding
Advanced security featuresTime-consuming to customize
A large amount of out of the box functionalityEnterprise Edition can be quite costly

Check out our article to find out about the disadvantages and advantages of using Magento

Brands like Coca Cola, Nike, Ford, Bulgari, Lenovo, Men’s Health, Nestle, and million others – from medium to large enterprises – are built on Magento.

Now let’s compare these top ecommerce solutions. Here is a list of the significant features that we would consider for comparison:

  • Ease of use
  • Features
  • Theme Selection
  • Extensions and Apps
  • Payment solutions
  • Scalability
  • SEO
  • Security 
  • Performance and Hosting
  • Price

Before we continue, why not check BigCommerce vs Magento and Magento vs Shopify comparison?

Magento Woocommerce comparison

Let’s compare Magento and WooCommerce in more detail to see their strengths and weaknesses. 

Magento vs WooCommerce
Magento vs WooCommerce. Image credit: Wpbeginner

Ease of use

A great number of merchants do not have technical and coding knowledge, so they are looking for ecommerce solutions that are easy to deploy and run.

Magento is a robust platform with a great variety of useful features and functions. However, it could be a little bit challenging for beginners to get started with Magento. The platform comes with an advanced setup process and requires technical expertise to build a Magento website

Magento dashboard. Image credit: Magento

Nevertheless, Magento provides detailed documentation and video tutorials. To make the most use of the platform’s potential, it’s better to task the deployment process to a certified Magento development company with the expertise and resources to deliver top-quality online sites. 

WooCommerce is not a standalone platform, it is a plugin that you can integrate into your WordPress website to transform it into an ecommerce store. WooCommerce has an intuitive interface, thus you can set up an ecommerce store on your own. Anyone familiar with WordPress coding even without deep technical knowledge can easily learn how to deploy and run the WooCommerce website without too much effort.

WooCommerce dashboard
WooCommerce dashboard. Image credit: Magento

Moreover, WooCommerce provides a setup wizard that takes you through all the essential steps to set up your store like creating pages, choosing the language,  configuring payments, and shipping methods. You only need to follow the guide and configure everything correctly.

Features

The number of features an ecommerce solution provides speaks volumes. To have a successful shopping site, you need more than basic functionality, it’s crucial to find a  platform that offers flexibility and advanced customization options. Luckily, both WooCommerce and Magento come with a large diversity of features to start an online store that drives sales.

Magento is considered to be a corporate-level ecommerce solution and offers a great set of out-of-box features. Magento allows you to build a complex and feature-rich store tailored to your specific business needs. Here are the key Magento 2 features for online store: 

  • Marketing, Promotions, and Conversion Tool
  • Content Management System (CMS)
  • Search Engine Optimization
  • Catalog Management
  • Product Browsing
  • Catalog Browsing
  • Checkout, Payment, and Shipping
  • Order Management
  • Customer Accounts and Service
  • International Support
  • Analytics and Reporting
  • Mobile-responsiveness

The mentioned features above are basic. Check out the full Magento 2 Enterprise features list. If you want to find out more about the difference between these 2 versions, check out our Magento Open Source vs. Commerce comparison guide.   

WooCommerce provides a basic number of features that are suitable for small stores with a limited set of needs. Here are the key WooCommerce features for online store: 

  • Search Engine Optimization
  • Cart Behavior
  • Product Data Panel
  • Custom Tax Calculations
  • Discount Coupons and Codes
  • Geo-location Support
  • Shipping Calculations and Prices
  • Store Management
  • Analytics and Reporting
  • Inventory Management and more

Theme Selection

Both WooCommerce and Magento give you the possibility to design a unique storefront and provide beautiful themes selection. There are dozens of free and paid mobile-friendly templates to select from. With a little customization, your ecommerce store should look exactly as you wish.

You can look for Magento templates on the Magento marketplace or opt for themes from third-party providers such as ThemeForest or TemplateMonster. When it comes to the store design, we encourage you to create a custom-made theme from scratch if you want to have a unique look.

Magento Themes Marketplace
Magento Themes Marketplace

WooCommerce has a little advantage over Magento in terms of the number of themes available on the market. The platform provides a large variety of themes. Apart from native WooCommerce themes, there is a possibility to apply any of the WordPress themes. There are thousands of WordPress themes on the World Wide Web. 

WooCommerce Themes Marketplace
WooCommerce Themes Marketplace

Extensions and Plugins

No ecommerce solution is ideal, there is a restriction to the features your platform provides as core functionality. In such a case, extensions can be integrated to extend the platform functionality. Both WooCommerce and Magento enable merchants to add advanced features through their extensions. 

Magento offers nearly 6,000 free and paid extensions on the Magento marketplace that you can install easily with the Magento backend.  These are built by community developers for site optimization, payments, accounting, sales, and more. 

Magento Extensions Marketplace
Magento Extensions Marketplace

WooCommerce has a great number of free and paid plugins available on the WooCommerce marketplace that can help to grow your ecommerce business. Since WooCommerce runs on top of WordPress this gives you access to more than 55,000 WordPress add-ons for store management, marketing, payments, shipping, and more.

WooCommerce Extensions Marketplace
WooCommerce Extensions Marketplace

It’s also worth mentioning that Magento provides a lot more out-of-box features with its enterprise plan in comparison to WooCommerce, so you may not need to integrate as many extensions. To have advanced functionalities on the WooCommerce store you will need to integrate plugins.

Payment methods

An online shop won’t get many product orders if it doesn’t support secure payment methods. You need to analyze which payment solutions your target audience prefers and check if an ecommerce platform you are opting for supports these payment methods. Both Magento and WooCommerce have support for a wide range of payment methods.

Magento supports PayPal, Braintree, Authorize.net, cash on delivery, bank transfer by default. Moreover, with Magento, you can easily integrate many popular payment gateways such as Stripe, 2Checkout, Square, Dwolla, and more through third-party extensions. 

Payment configurations on Magento
Payment configurations on Magento

WooCommerce supports PayPal and Stripe payment gateways by default. Merchants can also add Braintree, 2Checkout, Alipay, Amazon payments through extensions available on the market. 

The Stripe payment gateway on the WooCommerce store.
The Stripe payment gateway on the WooCommerce store. Image credit: Wpbeginner

Scalability

During the Holiday Sales season, your store should manage 250% more traffic than usual. So make sure the platform you opt for can manage a high volume of traffic. Both Magento and WooCommerce can help you scale your store up and down to meet your business goals. 

WooCommerce can process a large volume of orders. However, there are some things you’ll need to do to prepare your store. There are certain caching elements you can use to ensure a smooth growth process. This will keep your server resources low and allow you to continue growing for a while.

In comparison to WooCommerce, Magento can smoothly handle a larger amount of products than WooCommerce. Magento Commerce is designed with scalability in mind and can deal with up to 300,000 products. If your sales increase by five times from one day to the next, Magento will be able to handle all the traffic easily without causing any problems. 

SEO 

SEO can make or break your ecommerce store. Regarding Magento vs Woocommerce SEO, both platforms are SEO-friendly. 

WooCommerce is SEO friendly out of the box. However, you have to do a lot of work to fully optimize a WooCommerce store for search engines in terms of site structure, products and category pages, tags, and many more. You can use a great variety of extensions to leverage your SEO strategies. 

Magento offers advanced SEO tools. Rich snippets on the Magento 2 catalog pages make your product data much easier to crawl by search engines. With Magento, you can easily rewrite URLs, generate meta descriptions, optimize images, or integrate your store with Google Sitemap. 

If the platform is SEO-friendly, it doesn’t mean that you don’t need to introduce SEO best practices to drive more traffic to your website. If you choose the Magento platform, you can check out Magento 2 SEO tips to unlock the true potential of your store.

Security 

When customers buy products from your stores, they need to fill in sensitive information such as card numbers, email, and more. That’s such information that you want no one else to find it out, so selecting a secure ecommerce solution is vital. We recommend you to make sure that the platform performs regular security updates that shows that the development team is working hard on improving security. 

Magento has more advanced security standards in comparison to WooCommerce. Magento often releases dedicated security patches to prevent cybersecurity threats. Magento is also PCI compliant and supports such advanced technologies as Zend Framework, Composer, PHP 7, Symfony, and the integration of SSL Certificate.

WooCommerce is also a secure ecommerce platform by default. However, this ecommerce solution faces every day more cyber attacks, since it runs on top of WordPress. A lot of store owners often apply outdated extensions and themes of WordPress that can lead to malware intrusion into an ecommerce store.

Performance and Hosting

Performance is the critical factor that decides which platform people choose for their online stores. Customers tend to abandon ecommerce stores that take too long to load and won’t return to purchase anything from your website in the future. You can’t afford to have an ecommerce website with poor performance. 

In the Magento vs Woocommerce comparison performance of the website depends significantly on the hosting provider, the size of the files, the number of extensions you add to your online store. Magento and WooCommerce are both self-hosted platforms and are pretty fast by default. 

With Magento 2, the average loading time is now below two seconds due to full-page caching technologies such as Varnish and NGINX. If your Magento store is running on powerful dedicated hosting then it will deliver high-performance results. If don’t want to worry about hosting we recommend Magento Commerce Cloud that is a cloud-based edition that runs on Amazon Web Services (AWS)

WooCommerce can never be as good as Magento in terms of performance. However, you can integrate extensions to boost the performance of your shopping site. WooCommerce may not be a good choice for large companies with a large number of products.

Price

Last but not least, your budget – Magento vs Woocommerce price comparison. WooCommerce is completely free, while Magento offers a free Magento Open Source edition. The license cost for Magento Commerce (Enterprise) and Magento Commerce Cloud (Enterprise Cloud) starts from $22,000. The pricing model is based on the GMV (gross merchandise value) and is negotiable.

Also read: Ecommerce Development Cost: Set the Right Budget for Your Project

Magento 2 vs Woocommerce comparison table

The table below shows the features comparison table. 

Magento 2WooCommerce
Release date20082011
Ease of useComplexEasy
HostingSelf-hosted and Cloud-basedSelf-hosted
Extensions6,000 55,000
FeaturesAdvancedBasic
Ease of IntegrationFlexibleFlexible
Payment GatewaysSupports PayPal, Braintree, Authorize.net by defaultSupports PayPal, Stripe by default
CustomizabilityHighHigh
SEOAdvancedBasic
SecurityMagento is PCI compliant. Supports advanced security and updatesWooCommerce is PCI compliant
Multilingual capabilitiesBuilt-in multi-lingual supportWith Plugins
SupportMagento Open Source doesn’t include support and Magento Commerce offers  24/7 customer supportNo
Available DevicesWindows, Android, iPhone/iPad, Mac, Web-basedWindows, Android, iPhone/iPad, Mac, Web-based
Ideal Ecommerce SizeMedium-sized and large businesses with a high-volume storeSmall businesses looking for a user-friendly platform
PricingOpen Source – free.Commerce – $22.000 per yearFree of charge

Which one will work for you?

Which is better: Magento or WordPress plugin WooCommerce? At the end of the day, it is up to you to decide whether WooCommerce or Magento is the best option for your ecommerce business. Generally, it’s not about what you require today, but more about if you plan to scale in the next two to six years, as re-platforming can cost a pretty penny.

WooCommerce is a perfect fit for small businesses that are looking for a flexible, cost-effective, and user-friendly solution. Its smooth integration with WordPress allows ecommerce businesses that are already using WordPress to start selling right away. 

WooCommerce ideal merchant:

  • A small business that uses WordPress
  • Searches for a platform with a wide range of free plugins available
  • Needs basic security features 
  • Wants to build content-heavy commerce sites at low cost
  • No IT team to maintain and support the website

Magento is a perfect fit for medium and large businesses that are looking for a strong order management framework, great customization, high scalability, advanced security, and a full range of built-in features. If you expect a high volume of traffic, Magento will be the most beneficial platform

Magento ideal merchant:

  • An ambitious ecommerce business that has a large catalog and B2B requirements
  • Requires advanced customization of website design and functionality 
  • Has in-house IT team to maintain the Magento store
  • Requires advanced security features 
  • Planning to scale and expects to have large product catalogs.

Which type of merchant looks like you?

Build your website on Magento with Elogic. Check out our Magento development services.

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