ChatGPT What Is Shopify Plus? 2026 Guide
Summary
Key takeaways
- Shopify Plus is designed for high-volume and operationally complex merchants that need stronger checkout control, advanced B2B capabilities, automation, higher API capacity, and centralized multi-store management.
- Shopify Plus starts at $2,300 per month on a three-year contract or $2,500 per month on a one-year term, excluding apps, integrations, development, migration, and support.
- Shopify B2B is no longer exclusive to Plus: Basic, Grow, and Advanced now include core B2B features such as companies, company locations, catalogs, payment terms, quantity rules, quick ordering, and B2B automation.
- Plus remains differentiated by unlimited B2B catalogs, direct catalog assignment to individual companies and locations, deposits, partial payments, and payment requests by fulfillment.
- Shopify Plus is particularly well suited to scaled DTC brands and hybrid B2B/DTC merchants that want both channels within the same managed SaaS ecosystem.
- Legacy checkout customization is over:
checkout.liquidis unsupported, and new implementations should use Checkout UI Extensions, Shopify Functions, Checkout Blocks, the Branding API, and Web Pixels. - Shopify Flow reduces operational workload, while Launchpad adds Plus-specific support for scheduled campaigns, product drops, promotions, and inventory releases.
- The subscription includes one main store and nine expansion stores, but additional storefronts also increase content, app, integration, QA, and release-management overhead.
- Native Shopify B2B is not equivalent to a complete procurement platform; complex RFQ, approval, requisition, PunchOut, EDI, and real-time ERP pricing workflows may still require custom development or another platform.
- Shopify Plus is strongest when its managed SaaS model, governance, speed, and controlled extensibility align with the merchant’s operating model rather than when Plus is selected purely because revenue has increased.
When this applies
This applies when a scaled DTC, B2B, or hybrid B2B/DTC merchant needs capabilities that go beyond standard Shopify operations. It is particularly relevant when the business requires advanced company-specific catalogs and pricing, deposits or partial payments, extensive checkout extensibility, multiple expansion stores, unlimited staff, higher API capacity, enterprise governance, or sophisticated automation. Shopify Plus is also a strong fit when the company values fast deployment, managed infrastructure, upgrade safety, and lower operational complexity more than unrestricted backend control.
When this does not apply
This does not apply when the business can already meet its requirements with Shopify Advanced or another lower plan. Since core B2B functionality is now available across the main Shopify plans, wholesale selling alone is no longer sufficient justification for upgrading to Plus. It is also a weaker fit for businesses that require formal RFQ negotiation, multi-stage procurement approvals, requisition management, PunchOut, extensive EDI, real-time ERP pricing, or unrestricted server-side customization. In those cases, Adobe Commerce or another more flexible platform may provide a better operating fit.
Checklist
- Define the commercial or operational problem that would justify upgrading to Shopify Plus.
- Compare current requirements against Shopify Advanced before assuming Plus is necessary.
- Identify which B2B capabilities genuinely require Plus rather than the core Shopify B2B feature set.
- Map company accounts, locations, catalogs, price lists, payment terms, and buyer permissions.
- Determine whether unlimited catalogs or direct company-level catalog assignment are required.
- Define deposit, partial-payment, and fulfillment-based payment requirements.
- Inventory all legacy
checkout.liquid, Shopify Scripts, tracking, and checkout customizations. - Map those requirements to Checkout UI Extensions, Shopify Functions, Checkout Blocks, and supported APIs.
- Define automation opportunities across orders, fraud, inventory, fulfillment, and merchandising.
- Review whether expansion stores or Shopify Markets provide the better localization model.
- Map ERP, PIM, OMS, WMS, CRM, tax, and payment integration dependencies.
- Establish clear systems of record and synchronization rules for product, pricing, inventory, and customer data.
- Calculate TCO including subscription, apps, development, integrations, migration, QA, and support.
- Compare Shopify Plus against Shopify Advanced and at least one enterprise alternative using the same requirements.
- Upgrade only when the combination of governance, B2B controls, checkout extensibility, automation, and scale creates a measurable business case.
Common pitfalls
- Assuming Shopify B2B still requires Shopify Plus.
- Upgrading to Plus based on revenue alone rather than actual operational requirements.
- Treating
checkout.liquidor Shopify Scripts as valid options for new development. - Assuming Checkout Extensibility permits unrestricted checkout customization.
- Comparing Shopify Plus pricing using only the base subscription fee.
- Ignoring recurring app, integration, support, and development costs.
- Treating native B2B as a full enterprise procurement solution.
- Forcing complex RFQ, approval, or ERP-driven pricing workflows into a platform that is better suited to simpler B2B models.
- Adding multiple expansion stores without accounting for duplicated content, integrations, testing, and release work.
- Choosing Shopify Plus for convenience when the business actually requires deeper backend and application-level control.
Definition. Shopify Plus is the enterprise plan of Shopify, a hosted ecommerce platform. It adds customizable checkout, native B2B, up to nine expansion stores, automation, higher API limits and priority support to the standard Shopify platform. Shopify Inc., listed on Nasdaq and the TSX as SHOP, owns and runs it.
Key facts, verified September 2026
- Owner: Shopify Inc., Ottawa, Canada. Founder and CEO: Tobi Lütke. Shopify Plus is a plan of the same platform, not a separate product.
- Model: multi-tenant SaaS. Shopify runs hosting, security, PCI DSS Level 1 compliance and updates. Plus contracts carry a 99.99 percent uptime commitment.
- Price: 2,300 US dollars per month on a three-year term or 2,500 on a one-year term. Higher-volume merchants pay a variable platform fee on monthly GMV.
- Plus stores: 77,514 domains (StoreLeads, September 2026) and about 84,000 live sites (BuiltWith, 2026). Shopify as a whole: about 3.0 million live stores (StoreLeads).
- Company scale: 11.56 billion US dollars revenue and 378.4 billion US dollars GMV in 2025. Q2 2026 revenue of 3.58 billion, up 34 percent (Shopify filings).
- Best fit: B2C brands above about 1 million US dollars in annual sales, wholesale and hybrid B2B sellers, and multi-brand or multi-country operators that want a hosted platform.
- 2026 events: Shopify Scripts stopped on June 30. Checkout Components reached general availability for Plus on June 17. The Universal Commerce Protocol is on by default for every store.
What is Shopify Plus?
Shopify Plus is the top subscription tier of Shopify. It runs on the same hosted platform as the Basic, Grow and Advanced plans: the same admin, the same theme system, the same checkout and the same app store. The difference is in the limits, the controls and the service. Plus removes staff and location caps, opens the checkout to code, adds B2B selling and expansion stores, raises API limits and assigns a Merchant Success Manager.
Shopify launched Plus in 2014 for merchants that had outgrown the standard plans. In 2026 it is the default enterprise choice for direct-to-consumer brands and a common choice for wholesale, because B2B on Shopify is a Plus-only feature. Shopify also sells a tier above Plus for the largest retailers, under the Enterprise and Commerce Components names, on custom terms.
Because Plus is a plan and not a product, a store can move from Advanced to Plus without a migration. The data, the theme and the apps stay. That is the practical reason many brands start on a standard plan and upgrade when the numbers justify it.
Who uses Shopify Plus?
Shopify Plus serves three types of merchants well:
- High-volume direct-to-consumer brands. Stores with heavy traffic peaks, many staff users and a need to test and customize the checkout.
- Wholesale and hybrid B2B sellers. Brands that sell to retailers and distributors with company accounts, price lists and payment terms, often next to a consumer store.
- Multi-brand and multi-country operators. Groups that run up to nine expansion stores for regions or sub-brands from one organization admin.
Elogic Commerce, a Shopify Plus Partner listed in the Shopify Partner Directory, builds and migrates stores on Plus for consumer and B2B merchants. The PetHQ B2B wholesale portal on Shopify Plus went live in 2.5 months, serves more than 1,400 wholesale users and produced 1.1 million US dollars of new B2B revenue in its first year.
Who owns Shopify Plus? A dated history
Shopify Inc. owns Shopify Plus. Shopify is a public company based in Ottawa, Canada. Tobi Lütke founded it and is the CEO. The timeline below lists the events that shaped the platform and the Plus plan through June 2026.
- 2006. Tobi Lütke, Daniel Weinand and Scott Lake found Shopify in Ottawa.
- 2014. Shopify Plus launches as the plan for high-volume merchants.
- May 2015. Shopify lists on the New York Stock Exchange and the Toronto Stock Exchange.
- 2017. Shopify Flow and Launchpad launch for Plus merchants.
- June 2022. B2B on Shopify launches for Plus. Hydrogen, the React storefront framework, becomes generally available.
- January 2023. Commerce Components by Shopify launches for enterprise retailers.
- January 2024. Plus pricing rises to 2,300 US dollars per month on a three-year term and 2,500 on a one-year term for new merchants. Existing merchants move from April 2024.
- August 13, 2024. checkout.liquid stops working for the information, shipping and payment steps. Checkout Extensibility replaces it.
- March 31, 2025. Shopify moves its United States listing from the NYSE to Nasdaq.
- August 28, 2025. checkout.liquid, additional scripts and script tags stop working on the thank-you and order status pages.
- September 29, 2025. OpenAI introduces Instant Checkout in ChatGPT on the Agentic Commerce Protocol. Shopify merchants are part of the rollout.
- January 11, 2026. Shopify and Google announce the Universal Commerce Protocol. Shopify announces Agentic Storefronts and the Agentic plan for brands on other platforms.
- February 11, 2026. Shopify reports 2025 revenue of 11.56 billion US dollars and GMV of 378.4 billion US dollars.
- June 17, 2026. The June Edition ships more than 150 updates, including Checkout Components for Plus and the Universal Commerce Protocol on by default.
- June 30, 2026. Shopify Scripts stop running. Shopify Functions replace them.
Two facts follow from this history. First, Plus is a plan inside one company and one platform, so vendor risk is Shopify risk. Second, the checkout changed completely between 2024 and 2026, so any Plus guide written before June 2026 describes a checkout that no longer exists.
Shopify vs Shopify Plus: the plans compared
Shopify sells three standard plans and Plus. The standard plans differ in price, payment rates and staff seats. Plus differs in kind: it opens the checkout, adds B2B and expansion stores, and raises the operational limits. The table shows the differences that change a decision. Prices are US dollars, monthly billing, September 2026.
| Item | Basic | Grow | Advanced | Shopify Plus |
|---|---|---|---|---|
| Monthly price | 39 | 105 | 399 | 2,300 (three-year term) or 2,500 (one-year term), then a variable fee at higher volume |
| Third-party gateway fee | 2.0 percent | 1.0 percent | 0.6 percent | 0.2 percent. Waived with Shopify Payments. |
| Shopify Payments online rate, United States | 2.9 percent plus 0.30 | 2.7 percent plus 0.30 | 2.5 percent plus 0.30 | About 2.15 percent plus 0.30, negotiable at volume |
| Staff accounts | 2 | 5 | 15 | Unlimited |
| Inventory locations | 10 | 10 | 10 | 200 |
| Checkout control | Thank-you and order status pages | Thank-you and order status pages | Thank-you and order status pages | Full checkout: UI extensions, Checkout Branding API, Checkout Components, custom Functions |
| B2B on Shopify | No | No | No | Yes |
| Expansion stores | No | No | No | Up to 9 at no platform fee |
| Admin API limit (GraphQL cost points per second) | 100 | 100 | 200 | 1,000 |
| Launchpad, Multipass, Shopify Audiences | No | No | No | Yes |
| Support | Chat and email | Chat and email | Chat and email | Priority 24/7 plus a Merchant Success Manager |
Two rows drive most upgrade decisions. The gateway fee row matters to merchants that must keep a third-party processor, because 0.2 percent replaces 0.6 percent on every order. The checkout row matters to merchants that need custom fields, custom rules or branded checkout pages, because only Plus exposes the checkout to code.
What does Shopify Plus do? Plus-only features
Shopify Plus does everything a standard Shopify store does, and adds the functions below. Features marked “all plans” are listed for context because guides often present them as Plus-only.
Checkout
- Checkout Extensibility: UI extensions on the information, shipping, payment, thank-you and order status pages.
- Checkout Branding API for fonts, colors, layout and logos.
- Checkout Components, generally available since June 17, 2026, for composing the post-cart flow.
- Shopify Functions for custom discount, shipping, payment and validation logic. Custom Functions need Plus; app-distributed Functions run on all plans.
- Native A/B testing of themes and checkout configurations through Rollouts (June 2026).
B2B on Shopify
- Company profiles with locations, buyers and roles.
- Catalogs with customer-specific prices, quantity rules and volume pricing.
- Payment terms, purchase order numbers, quotes through draft orders and B2B checkout.
- One store for direct-to-consumer and B2B, or a separate expansion store for wholesale.
Scale and operations
- Unlimited staff accounts with granular permissions. 200 inventory locations.
- Up to nine expansion stores under one organization admin for regions, sub-brands or wholesale.
- Higher API limits for integrations: 1,000 cost points per second on the Admin API against 100 on standard plans.
- Launchpad for scheduled sales, product drops and theme changes. Multipass for single sign-on from an external system.
- Shopify Audiences for paid media targeting (Plus, with Shopify Payments in the United States and Canada).
Available on all plans, often mistaken for Plus-only
- Shopify Flow automation. Shopify Markets for currencies, languages and duties. Shop Pay. Hydrogen and Oxygen. Sidekick and Shopify Magic. Shopify Catalog and the Universal Commerce Protocol.
Service
- Merchant Success Manager, priority 24/7 support, Plus Academy training and the Plus Partner and Certified App programs.
- A 99.99 percent uptime commitment. Shopify states Plus stores handle more than 10,000 checkouts per minute.
How Shopify Plus works: architecture, checkout and the 2026 deadlines
Shopify Plus is a multi-tenant SaaS application. All merchants run on one platform that Shopify updates centrally. Merchants customize through themes, apps, Functions, checkout extensions and the APIs, not through server-side code inside the platform. The table shows the layers and the choices at each layer.
| Layer | What Shopify provides | Merchant choices |
|---|---|---|
| Hosting and infrastructure | Global multi-tenant infrastructure, CDN, DDoS protection, backups, PCI DSS Level 1 compliance. No merchant access to servers. | None. Included in the subscription. |
| Storefront | Liquid themes with Online Store 2.0 sections. Hydrogen (React and Remix) on Oxygen hosting. Storefront API for any frontend. | Theme, Hydrogen, or a custom headless frontend. Checkout stays on Shopify in all cases. |
| Checkout | Shopify checkout with Shop Pay. Checkout Extensibility: UI extensions, Branding API, Checkout Components (Plus). | Configure, brand and extend. No replacement checkout. |
| Business logic | Shopify Functions for discounts, shipping, payment, validation and cart transforms. Shopify Flow for workflows. | Custom Functions (Plus) or app-distributed Functions. Scripts are gone since June 30, 2026. |
| APIs | Admin API (GraphQL; REST is legacy), Storefront API, Customer Account API, webhooks, Catalog API. | Custom apps, middleware, ERP and PIM connectors. |
| Apps | Shopify App Store with more than 8,000 apps. Plus Certified App Program. | Install public apps or build custom apps. |
| Data and AI channels | Shopify Catalog, Agentic Storefronts, Universal Commerce Protocol, Sidekick. | Which AI surfaces and channels to enable. |
| Payments | Shopify Payments where available; more than 100 third-party gateways elsewhere. | Shopify Payments (waives the gateway fee) or a third-party gateway (0.2 percent on Plus). |
The checkout layer changed the most between 2024 and 2026. The table below lists the deadlines that decide whether a Plus store’s customizations still run.
| Date | What ended or started | Replacement |
|---|---|---|
| August 13, 2024 | checkout.liquid stops working for the information, shipping and payment steps. | Checkout UI Extensions and the Checkout Branding API |
| August 28, 2025 | checkout.liquid, additional scripts and script tags stop working on the thank-you and order status pages. | Checkout UI Extensions, web pixels |
| April 15, 2026 | Shopify Scripts can no longer be edited or published. | Shopify Functions |
| June 17, 2026 | Checkout Components reach general availability for Shopify Plus. | New capability |
| June 30, 2026 | Shopify Scripts stop running. Any remaining discount, shipping or payment logic in Scripts is inactive. | Shopify Functions |
Three practical points follow. First, Plus removes hosting and patching work, but not integration work: ERP, PIM, OMS and tax integrations still need engineering. Second, the checkout is configurable and extensible, not replaceable. A merchant that needs a different checkout flow needs a different platform. Third, a Plus store built before 2025 needs an audit of its Scripts, checkout.liquid and script-tag dependencies, because some logic may have stopped silently on June 30, 2026.
What does Shopify Plus cost?
Shopify Plus starts at 2,300 US dollars per month on a three-year term or 2,500 per month on a one-year term. Shopify verifies both figures on its Plus pricing page. Higher-volume merchants move to a variable platform fee calculated as a percentage of monthly GMV. Shopify confirms the threshold and the rate in the sales process. The 0.25 percent above 1 million US dollars figure in older guides dates from before the April 2024 pricing change.
- Subscription. 2,300 or 2,500 US dollars per month, or the variable fee. No implementation fee from Shopify.
- Payments. Shopify Payments at about 2.15 percent plus 0.30 US dollars per online transaction in the United States, lower at volume. A third-party gateway adds 0.2 percent per transaction to Shopify on top of the gateway’s own fee.
- Apps and services. A typical Plus stack runs 500 to 4,000 US dollars per month in app subscriptions. Reviews, subscriptions, search, loyalty and email are the usual items.
- Build and run. A clean direct-to-consumer build is a five-figure project. A B2B or headless build with ERP integration runs to six figures. Ongoing partner support is a monthly retainer.
Market-observed all-in cost for a mid-market brand is 4,000 to 10,000 US dollars per month or more. The full budget model, GMV tiers and the Adobe Commerce and BigCommerce comparisons are in Shopify Plus pricing in 2026.
How many stores use Shopify Plus in 2026?
Between 77,000 and 85,000 storefronts run on Shopify Plus in 2026, depending on the tracker. That is under 3 percent of Shopify stores by count and a much larger share by sales. The table lists the main sources with their dates.
| Source | Count | Date | Note |
|---|---|---|---|
| StoreLeads, Shopify Plus | 77,514 domains | September 2026 | Domains detected on the Plus plan. One merchant can run several domains, so distinct merchants are fewer. |
| BuiltWith, Shopify Plus | About 84,000 live sites | 2026 | Sites with Plus code detected. Includes expansion stores and regional domains. |
| StoreLeads, Shopify Plus, United States | 19,673 stores | February 2026 | About one quarter of Plus domains. |
| StoreLeads, all Shopify | 3,027,144 live stores | September 2026 | Up 11 percent year over year in Q2 2026. The United States holds about 38 percent. |
| BuiltWith, all Shopify | About 6.9 million live sites | 2026 | Broader detection that includes inactive and duplicate domains. |
| Shopify | “Millions of businesses in more than 175 countries” | 2025 annual report | Shopify does not publish an exact merchant count. |
Two trends explain the numbers. Plus grows faster than the platform, at about 34 percent year over year by third-party counts, because brands upgrade and because enterprise retailers migrate from self-managed platforms. B2B GMV on Shopify grew 96 percent in 2025, and B2B is a Plus-only feature, so wholesale is the fastest-growing reason to be on Plus (Shopify, February 11, 2026).
The company behind Shopify Plus: a vendor stability check
| Metric | Value | Period | Source |
|---|---|---|---|
| Revenue | 11.56 billion US dollars, up 30 percent | Fiscal 2025 | Q4 2025 results, February 11, 2026 |
| Gross merchandise volume (GMV) | 378.4 billion US dollars, up 29 percent | Fiscal 2025 | Q4 2025 results |
| Operating income | 1.47 billion US dollars | Fiscal 2025 | Q4 2025 results |
| Free cash flow | 2.0 billion US dollars, 17 percent margin | Fiscal 2025 | Q4 2025 results |
| B2B GMV growth | 96 percent | Fiscal 2025 | Q4 2025 results |
| Share of United States ecommerce | More than 14 percent by GMV | 2025 | Shopify estimate, Q4 2025 results |
| Quarterly revenue and GMV | 3.17 billion revenue, 100.7 billion GMV | Q1 2026 | Q1 2026 results, May 5, 2026 |
| Quarterly revenue and GMV | 3.58 billion revenue, up 34 percent; 115.6 billion GMV, up 32 percent | Q2 2026 | Form 10-Q, June 30, 2026 |
| Capital return | 2 billion US dollar share repurchase authorized | February 2026 | Q4 2025 results |
| Orders from AI search | Up 15 times since January 2025 | Q4 2025 call | Harley Finkelstein, president |
Reading: the company grows revenue and GMV at about 30 percent a year with positive operating income and free cash flow. Vendor continuity risk is low. The risks that remain are commercial: price changes on renewal, the variable fee at higher volume, dependence on Shopify Payments for the best rates, and platform decisions such as the Scripts sunset that force rework on the merchant’s schedule.
Shopify Plus and agentic commerce
Shopify treats AI assistants as sales channels. Since January 2026 every Shopify store, including Plus, can sell inside ChatGPT, Microsoft Copilot, Google AI Mode and the Gemini app. Five capabilities are live as of September 2026:
- Agentic Commerce Protocol and ChatGPT Instant Checkout. OpenAI introduced Instant Checkout on September 29, 2025 with Stripe. Shopify merchants are part of the rollout, managed from the Shopify admin.
- Universal Commerce Protocol (UCP). Co-developed by Shopify and Google and announced on January 11, 2026. Covers discovery, cart and checkout inside Google AI Mode and Gemini. On by default for Shopify stores since the June 2026 Edition. Endorsed by more than 20 retailers and platforms, including Amazon, Meta, Microsoft, Salesforce, Stripe, Etsy, Target and Wayfair.
- Agentic Storefronts. The admin section where a merchant manages every AI channel integration and what each agent can see.
- Shopify Catalog and Catalog API. The structured product data layer that agents query. The June 2026 Edition added a Global Catalog MCP server, Promoted Placements and richer product fields.
- Agentic plan. A Shopify plan for brands on other platforms that want to sell through the Shopify Catalog on AI channels without a Shopify online store.
Plus merchants get the same agentic channels as standard plans. The Plus advantages are operational: Functions for agent-specific pricing rules, expansion stores for market-specific catalogs and higher API limits for the data flows. For the definitions and the wider market, read what is agentic commerce. For how prepared merchants are across platforms, see the Agentic Commerce Readiness Index.
Shopify Plus vs Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, commercetools and Shopware
Shopify Plus is the fastest-to-launch enterprise platform and the least customizable at the platform core. The table places it against the platforms merchants compare it with most often.
| Platform | Model | Best fit | Main difference from Shopify Plus |
|---|---|---|---|
| Adobe Commerce (Magento) | Self-managed open source or Adobe cloud | Complex B2B, custom workflows, large integration programs | Full code control, complex product types and multi-store from one admin. Merchant or agency runs hosting, patches and upgrades. |
| BigCommerce | Hosted SaaS, open APIs | Mid-market B2C and B2B | Lower entry price (Core from 29 US dollars per month), native B2B Edition, Catalyst headless. Smaller app store. Fee rules tied to payment provider choice. |
| Salesforce Commerce Cloud | Enterprise SaaS | Large retailers inside the Salesforce ecosystem | Deeper enterprise tooling and Salesforce data integration. Higher license and implementation cost. |
| commercetools | Headless, API-first, MACH | Enterprise composable builds | No storefront, checkout or admin out of the box. Everything is built. Shopify Plus ships complete. |
| Shopware | Open-source PHP (Symfony), self-hosted or cloud | European mid-market B2C and B2B | Code access and a strong European ecosystem. Smaller footprint outside Europe. |
For detailed comparisons, read Magento 2 vs Shopify Plus and the enterprise B2B ecommerce platform comparison. The companion pillars what is Magento (Adobe Commerce) and what is BigCommerce use the same structure as this page.
When Shopify Plus is the right choice
Shopify Plus pays off when the lower payment rates, the checkout control, the B2B tools or the expansion stores return more than the extra subscription. The checklist gives the thresholds Elogic Commerce uses in platform assessments. It has three outcomes: stay on a standard plan, move to Plus, or choose another platform.
Stay on Advanced when
- Annual sales are under about 1 million US dollars and you use Shopify Payments.
- You do not need B2B, expansion stores or checkout code.
- Fewer than 15 staff need admin access.
Move to Shopify Plus when
- Annual sales pass about 1 to 2 million US dollars, or the 0.4 percent gateway fee difference alone covers the subscription.
- You sell wholesale and need company accounts, price lists and payment terms.
- You need custom checkout fields, rules or branding, or you want to A/B test the checkout.
- You run several brands or countries and want expansion stores under one admin.
- Your integrations hit the standard API limits.
Choose another platform when
- You need a different checkout flow, not a configured one.
- Your product model does not fit products, variants and options, or you need six product types and configurators.
- Your B2B workflows need multi-level approvals, complex quoting or contract pricing with many exceptions.
- You must own the code and data on your own infrastructure.
- You need more than nine additional storefronts, or true multi-store from one catalog.
In those cases Adobe Commerce is usually the fit, and commercetools for composable programs. Elogic Commerce runs both directions: Adobe Commerce to Shopify Plus migration (see the roadmap in migrating from Adobe Commerce to Shopify Plus) and Shopify Plus to Adobe Commerce replatforming. The ecommerce platform selector gives a first answer in ten minutes.
What a Shopify Plus project needs
A Shopify Plus build or migration needs five roles. Small stores combine roles. Enterprise programs staff each role separately.
- Solution architect. Owns the store structure (one store or expansion stores), the B2B model, the integration map and the checkout design.
- Shopify developers. Liquid themes or Hydrogen, Checkout UI Extensions, Shopify Functions, custom apps. Shopify Plus Partner certification is the standard.
- Integration engineer. ERP, PIM, OMS and CRM connections through the Admin API, webhooks and middleware. SAP, NetSuite and Microsoft Dynamics 365 are the common targets.
- Data and channels specialist. Markets, Catalog, Agentic Storefronts, feeds and analytics.
- QA and project management. Functional, regression and peak-load tests before each release. Scope, schedule and vendor coordination.
Elogic Commerce is a Shopify Plus Partner. The company has built commerce systems since 2009 and employs more than 200 specialists across Tallinn, Prague, Dresden, Stockholm, London and New York. It delivers Shopify Plus development for consumer and B2B stores, migrations from Adobe Commerce, and Shopify Plus SAP integration and other ERP work. Merchants that need a team quickly can hire Shopify Plus developers on a staff augmentation model with pre-vetted squads in under seven days.
Shopify Plus names explained
The table decodes sixteen names you will meet in Shopify documentation, agency pages and job posts in 2026.
| Name | What it is | Plan |
|---|---|---|
| Shopify Plus | The enterprise subscription tier of Shopify. | Plus |
| Basic, Grow, Advanced | The three standard plans. Grow was named “Shopify” until 2025. | Standard |
| Shopify Enterprise and Commerce Components | The tier above Plus for the largest retailers, on custom terms. Commerce Components (2023) lets them use Shopify checkout, payments and other modules inside their own stack. | Enterprise |
| Shopify Payments | Shopify’s own payment processing. Waives the third-party gateway fee. | All plans, where available |
| Shop Pay | Shopify’s accelerated checkout wallet. Shop Pay GMV grew 62 percent in 2025. | All plans |
| Checkout Extensibility | The app-based model for customizing checkout: UI extensions, Branding API, Functions, web pixels. Replaced checkout.liquid. | Full checkout on Plus; thank-you and order status pages on all plans |
| Checkout Components | Composable post-cart flow, generally available since June 17, 2026. | Plus |
| Shopify Functions | Server-side logic for discounts, shipping, payment, validation and cart transforms. Replaced Shopify Scripts on June 30, 2026. | Custom Functions on Plus; app-distributed Functions on all plans |
| Shopify Flow | No-code workflow automation. | All plans |
| Launchpad | Scheduled sales, product drops and theme switches. | Plus |
| Hydrogen and Oxygen | React storefront framework and its hosting. | All plans |
| Shopify Markets | Currencies, languages, duties and domains per market. Managed Markets adds merchant-of-record services. | All plans |
| B2B on Shopify | Company profiles, catalogs, price lists, quantity rules, payment terms, quotes. | Plus |
| Expansion stores | Up to nine additional stores under one organization admin at no platform fee. | Plus |
| Shopify Catalog, Agentic Storefronts, UCP | The product data layer, the admin section for AI channels, and the open protocol that lets agents buy. | All plans |
| Sidekick and Shopify Magic | The AI assistant inside the admin and the AI writing and image tools. | All plans |
Frequently asked questions
What is Shopify Plus used for?
Shopify Plus is used to run high-volume online stores on Shopify’s hosted platform. Merchants use it for direct-to-consumer brands with heavy traffic, B2B and wholesale selling, multi-brand or multi-country storefronts, and stores that need a customized checkout.
What is the difference between Shopify and Shopify Plus?
Same platform, higher ceilings. Shopify Plus adds full checkout customization with Checkout Extensibility and Checkout Components, native B2B, up to nine expansion stores, unlimited staff accounts, 200 inventory locations, higher API limits, Launchpad, a 0.2 percent third-party gateway fee instead of 0.6 to 2 percent, and priority support. Standard plans run from 39 to 399 US dollars per month; Plus starts at 2,300.
How much does Shopify Plus cost?
Shopify Plus starts at 2,300 US dollars per month on a three-year term or 2,500 per month on a one-year term. Higher-volume merchants pay a variable platform fee as a percentage of monthly GMV, confirmed during the sales process. Payment processing, apps, development and integrations come on top.
Is Shopify Plus worth it?
It is worth it when the lower payment rates, checkout control, B2B tools or expansion stores return more than the extra subscription. Many brands cross that point between 1 and 2 million US dollars of annual sales, or earlier if they need B2B or a custom checkout.
Who owns Shopify Plus?
Shopify Inc., a public company based in Ottawa, Canada, listed on Nasdaq and the Toronto Stock Exchange as SHOP. Tobi Lütke is the founder and CEO. Shopify Plus is a plan of the same platform, not a separate product or company.
Is Shopify Plus good for B2B?
Yes for most wholesale and hybrid use cases. B2B on Shopify, available only on Plus, includes company profiles, catalogs with customer-specific prices, quantity rules, volume pricing, payment terms, purchase order numbers and quotes through draft orders. Complex approval chains and configurators usually need Adobe Commerce.
Is Shopify Plus headless?
It can be. Shopify Plus stores run on Liquid themes, on Hydrogen, Shopify’s React framework hosted on Oxygen, or on any frontend through the Storefront API. Checkout stays on Shopify in all cases.
How many stores use Shopify Plus?
StoreLeads counts 77,514 Shopify domains running Shopify Plus in September 2026, and BuiltWith detects about 84,000 live sites with Plus code. Shopify as a whole runs about 3 million live stores by the StoreLeads count.
What happened to Shopify Scripts?
Shopify Scripts stopped running on June 30, 2026 after editing and publishing ended on April 15, 2026. Discount, shipping and payment logic now runs on Shopify Functions. Checkout page changes use Checkout UI Extensions and Checkout Components.
What revenue do you need for Shopify Plus?
Shopify does not publish a minimum. Agencies and Shopify sales teams commonly point to about 1 million US dollars in annual sales as the point where the plan pays for itself, and lower for merchants that need B2B or checkout customization.
Can I move from Shopify to Shopify Plus without a migration?
Yes. Plus is a plan change on the same store. Data, theme, apps and domain stay. Work begins after the upgrade: checkout extensions, Functions, B2B setup and expansion stores.
Does Shopify Plus include Shopify Payments?
Shopify Payments is available on all plans in supported countries. On Plus the rates are the lowest Shopify offers, about 2.15 percent plus 0.30 US dollars per online transaction in the United States, and using it waives the 0.2 percent third-party gateway fee.
What does Shopify Plus get you?
Compared with Advanced, Shopify Plus adds checkout customization with Checkout Extensibility and Checkout Components, native B2B, up to nine expansion stores, unlimited staff accounts, 200 inventory locations, higher API limits, Launchpad and Flow automation, Shopify Functions, a lower third-party gateway fee and priority support. It costs 2,300 US dollars per month on a three-year term or 2,500 on a one-year term, plus a variable fee at higher GMV.
Can you cancel Shopify Plus?
Yes. A merchant can downgrade to a standard plan or deactivate the store from the admin. A Plus agreement has a one-year or three-year term, and the agreement states what is owed for the rest of that term. Checkout customizations, B2B settings and expansion stores that depend on Plus stop working after a downgrade, so plan the change before the renewal date.
How this page is maintained
Elogic Commerce updates this page after each Shopify Editions release, after each Shopify quarterly report, and each quarter for store counts. The “Last verified” date under the title shows the most recent review. Link to this page for the plan comparison, the deadlines table and the names decoder. Send corrections to office@elogic.co.
Sources
- Shopify. Shopify Plus pricing. https://www.shopify.com/plus/pricing
- Shopify. Q4 and fiscal 2025 financial results. February 11, 2026. https://www.shopify.com/news/shopify-q4-2025-financial-results
- Shopify. Q1 2026 financial results. May 5, 2026. https://www.shopify.com/investors/press-releases/shopify-delivers-again-merchants-clear-100-billion-q1-gmv
- Shopify Inc. Form 10-Q for the quarter ended June 30, 2026. https://www.sec.gov/Archives/edgar/data/0001594805/000159480526000047/shop-20260630.htm
- Shopify. The agentic commerce platform: Shopify connects any merchant to every AI conversation. January 11, 2026. https://www.shopify.com/news/ai-commerce-at-scale
- Shopify. Agentic commerce for every developer: the Spring ’26 Edition. June 2026. https://www.shopify.com/news/spring-26-edition-dev
- Shopify. Selling everything, everywhere, all at once: the Spring ’26 Edition (merchant). June 2026. https://www.shopify.com/news/spring-26-edition-merchant
- Shopify.dev. checkout.liquid deprecation and Shopify Scripts sunset notices. https://shopify.dev/docs/storefronts/themes/architecture/layouts/checkout-liquid
- Digital Commerce 360. Shopify revenue, GMV maintain 30 percent growth streak in Q4 2025. February 17, 2026. https://www.digitalcommerce360.com/2026/02/17/shopify-revenue-gmv-q4-2025/
- Digital Commerce 360. Shopify introduces open standard to enable checkout inside AI search and chat tools. January 12, 2026. https://www.digitalcommerce360.com/2026/01/12/shopify-universal-commerce-protocol-open-standard-agentic-ai/
- StoreLeads. The state of Shopify in 2026 (includes Shopify Plus domain count). Accessed September 13, 2026. https://storeleads.app/reports/shopify
- Charle Agency. Shopify Commerce Components: the complete 2026 guide. June 6, 2026. https://www.charleagency.com/articles/shopify-commerce-components/
- Naturaily. Shopify vs Shopify Plus: 2026 upgrade guide (Scripts and checkout dates). 2026. https://naturaily.com/blog/shopify-vs-shopify-plus-differences
- Elogic Commerce. Shopify Plus pricing 2026: the real total cost of ownership. 2026. https://elogic.co/blog/shopify-plus-pricing-2026/
Need a Shopify Plus assessment, build or migration?
Elogic Commerce, Shopify Plus Partner, delivers Shopify Plus builds, B2B and wholesale portals, Hydrogen storefronts, checkout extensions and Functions, ERP integrations and migrations from Adobe Commerce and BigCommerce. Platform-neutral assessments cover Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud and commercetools. Talk to the Shopify Plus team.
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